EMEA Communications Senior Manager, Roblox
Online gaming & entertainment platform
Be an early applicant
Online gaming & entertainment platform
1001+ employees
Be an early applicant
1001+ employees
Company mission
To help connect and bring together people from around the world through play.
Role
Who you are
- The right candidate should be confident in educating and influencing editorial media, have experience of working in a fast-paced communications environment, possess a strong understanding of the media and cultural landscape across a number of EMEA markets, and have a track record of developing strategic initiatives that delivered impactful media coverage results
- Knowledge and passion for gaming and immersive 3D technology is preferred
- The chosen candidate will have managed agency partners and worked for a global company
- Candidates must be based in London, Brussels or the Netherlands
- 8+ years of experience (preferably at a global public company in the consumer tech, entertainment, media or gaming space) in consumer and/or corporate communications
- Fluent language skills in English (required) and German (a plus)
- Proven skill and passion for successfully delivering high-impact placements and features (strong existing relationships with top tier technology and/or consumer lifestyle journalists a plus)
- Proven success at developing impactful proactive PR campaigns (specifically placing tech innovation-focused stories a plus)
- Experience supporting a variety of in-house business functions and serving their communications needs
- Excellent written and communication skills, with the confidence to produce content for different markets, channels and media
- Proven experience handling and responding to inbound press enquiries in a fast-paced environment
- Proven success at effectively managing multiple communication agencies in an in-house communications role
What the job involves
- Roblox is seeking a senior communicator to manage consumer and corporate communications for the platform across priority EMEA markets
- This role will execute localized communications campaigns in the EMEA, with a focus on UK, Germany and other EMEA markets, aimed at influencing a wide variety of audiences - from Gen Z consumers, to the local creator/developer community, to parents - showcasing the breadth of user-generated games and virtual experiences on Roblox, the role of developers & creators in the growing virtual economy on the platform, and the company’s commitment to safety and civility
- They will work in collaboration with communication agency partners and the in-house Roblox communications team, including colleagues based in Europe and the U.S
- The role will report to the Senior Director of International Communications
- Design and execute compelling communications campaigns in EMEA markets in support of business objectives
- Manage local market execution of global communications campaigns and launches in key markets
- Work in tandem with a range of business functions to support their communications objectives in the EMEA - including, but not exclusive to, the company’s Marcomms, Public Policy, Civility, Brand Partnerships and Developer Relations functions
- Host briefings with top tier reporters to educate them about the platform
- Manage executive communications with EMEA media, including securing interview opportunities and briefing company spokespeople
- Manage Roblox’s inbound press office function in the EMEA and be the first point of contact for journalists in the region
- Draft media materials for use across EMEA markets, including press releases, blogs, FAQs, and key message documents
- Bring fresh ideas and a creative approach to deliver measurable, attributable results
Salary benchmarks
Our take
While online gaming is no longer a revolutionary concept, Roblox has established itself as a leader in the industry by creating a gaming toolbox that encourages quality game creation, which it pays developers for.
In addition to standard games, the platform offers virtual worlds and other experiences to explore and interact with. Its platform provides an online ecosystem for millions to create, socialize, chat, and explore immersive experiences with friends. In fact, in the US its used by two-thirds of children aged 9 to 12.
The experiences on the platform are made by Roblox's over three million creators, and are available on a range of devices from PC to Xbox to Oculus, and more. The company has grown at an impressive rate, and has been keen to adopt new developments in the tech world, for example with its real-time AI translation for players to interact outside their native tongue.
Freddie
Company Specialist at Welcome to the Jungle
Insights
25% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Jan 2021
$520m
SERIES H
Feb 2020
$150m
SERIES G
Total funding: $922.8m
Company benefits
- Medical, dental, and vision coverage
- 401k
- Flexible vacation policy
- Roflex - Flexible and supportive work policy
- Roblox Admin badge for your avatar
- Free catered lunches five times a week and several fully stocked kitchens with unlimited snacks
- Onsite fitness center and fitness program credit
- Annual CalTrain Go Pass
Company HQ
South San Mateo, San Mateo, CA
Leadership
David Baszucki
(CEO)Studied Electrical Engineering at Stanford before founding Knowledge Revolution in 1990, where they spent 9 years as CEO. They worked as VP of MSC.Software for 2 years, and started Roblox in 2005.
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