Senior Growth Consultant, Phiture

• 5+ years of hands-on experience in CRM, lifecycle marketing, or marketing automation for mobile apps or digital products
• Strong experience with CRM tools (e.g., Braze, MoEngage, Iterable) including API usage, Liquid logic, webhook setups, and managing custom events/attributes
• Comfortable performing technical audits and working with product/data teams to validate and evolve user taxonomy, tracking plans, and event schemas
• Strong data literacy: able to query and interpret data, create dashboards, and derive actionable insights from tools like Amplitude, Mixpanel, Looker, or Tableau
• Deep understanding of mobile app retention and engagement mechanics, including behavioral triggers, cohort segmentation, and in-app monetization models
• Proficient with HTML for messaging templates and troubleshooting cross-device layout issues
• Strategic thinker with the ability to balance creativity and executional detail
• Excellent client communication skills and confidence leading client workshops, meetings, and audits
• Fluent in English (verbal and written)

Desirable

• Join Phiture’s CRM & Retention team as a Senior Growth Consultant, where you’ll lead high-impact CRM and lifecycle marketing programs for top-tier mobile apps
• You'll be responsible for advanced audits and campaign strategies that push the boundaries of personalization, automation, and tooling
• This role combines strategic thinking with deep technical expertise to unlock the potential of CRM infrastructure and deliver measurable results
• You’ll collaborate cross-functionally to implement scalable lifecycle systems, leveraging your technical and analytical expertise to drive retention, engagement, and monetization across apps and verticals
• Lead CRM Audits & Technical Infrastructure Reviews: Conduct advanced audits of CRM setups, including evaluation of user taxonomy, event structure, API integrations, custom attributes, and webhook flows to ensure accurate data flows and scalable architecture
• Maximize CRM Tool Capabilities: Deeply explore the potential of platforms like Braze, MoEngage, or Iterable to unlock advanced personalization and automation capabilities using custom events, real-time triggers, and dynamic content logic (e.g., Liquid)
• Design and Execute Lifecycle Strategies: Own the planning and execution of end-to-end lifecycle marketing strategies across channels (email, push, in-app, SMS, WhatsApp), aligned to user journeys and growth goals
• Collaborate Cross-Functionally: Work with client development and data teams to validate event instrumentation and user segmentation logic, ensuring the right data is available to support targeted and personalised experiences
• Personalization at Scale: Leverage segmentation frameworks, data-driven journeys, and contextual content to build deeply personalized and dynamic campaigns
• Drive Experimentation: Design and implement robust A/B and multivariate tests across channels, leveraging behavioral, demographic, and intent data to optimize lifecycle touchpoints
• Coach and Lead: Mentor Growth Managers and Marketing Consultants, guiding their technical development and strategic thinking
• Translate Insights into Action: Analyse retention and engagement KPIs, funnel performance, and cohort behaviours using platforms like Amplitude, Mixpanel, or Looker, and translate the findings into optimisation plans
• Ensure Data Integrity: Collaborate with clients to troubleshoot and validate CRM workflows, APIs, webhooks, and marketing data pipelines