Senior Manager of SEO/AEO, ActiveCampaign
$140.5-193.2k
Customer experience automation
Open for applications
Customer experience automation
501-1000 employees
Open for applications
$140.5-193.2k
501-1000 employees
Company mission
To help businesses and organizations to automate their entire customer experiences.
Role
Who you are
- 8+ years of a proven track record driving growth through organic channels, including 5+ years building, scaling, and operationalizing SEO as a critical revenue channel
- Experience with technical and international SEO
- Experience with CMS migration, page consolidation/redirects, and on-page performance
- Proficiency with tools like Google Search Console, Adobe Analytics, SEMrush, Ahrefs, and Looker, and demonstrated experience integrating AI tools like Profound, Peec, and AirOps
- Strong reporting and data storytelling skills: You’re capable of translating complex SEO/AEO performance data into clear, actionable business narratives that drive business decision-making
- Analytical mindset: Rather than just read off traffic numbers, you consistently provide analysis that highlights the potential business impact (whether it’s related to performance, emerging trends, and opportunities in search)
- Preferred: Experience with Craft CMS and a proven ability to drive optimization for AI-first search
What the job involves
- As our next Senior Manager, SEO/AEO, you’ll be a critical driver in defining ActiveCampaign’s future of organic growth, pioneering our strategy across traditional search and AI-based search
- This means getting hands-on to execute strategic projects, integrating AI and new technologies, and reporting on performance across traditional search and AEO
- Your mission is to increase ActiveCampaign’s overall traffic, free trials, conversions, and new business from LLMs and organic search
- You’ll provide technical and international guidance for ActiveCampaign’s website, identify opportunities to scale organic business (particularly non-brand organic), execute on those recommendations, and manage reporting
- You’ll be joining a team that creates all types of content from blog posts and webinars to email communications, landing pages, and other content for the ActiveCampaign website
- This role offers the rare opportunity to blend deep technical execution with high-level strategy, granting you the autonomy to define and deliver a global, cross-channel organic search program
- Identify opportunities for technical improvements across the ActiveCampaign website, prioritize them based on their potential business impact, and collaborate with cross-functional stakeholders to implement them
- Pioneer LLM optimization and Answer Engine Optimization (AEO) by developing content strategies that ensure ActiveCampaign is the authoritative source material used by LLMs
- Implement best practices and build and execute a high-velocity global organic search roadmap, spanning technical SEO, on-page optimization, content creation workflows, and innovative AEO experiments — all while maintaining a high quality bar
- Provide international SEO guidance, ensuring good search experiences in languages other than English and supporting new region launches
- Serve as the subject matter expert: You’ll provide guidance on keywords, AI algorithm shifts, site architecture, and navigation for improvements to search performance and UX
- Monitor, analyze, and report on the performance of SEO and AEO projects on an ongoing basis, and swiftly flag and provide recommendations for course correction
- Educate others as the resident expert on our results as well as trends and opportunities to grow our share of search in the market
Our take
Marketing and CRM tools are essential to scale a business in the current landscape. Existing tools for optimising engagement, scalability and data analytics have surged in popularity, but many solutions remain unaffordable for small businesses.
ActiveCampaign provides an integrated platform for email marketing, marketing automation and CRM, with the focus on providing businesses with the ability to optimise customer experiences. The platform leverages machine learning and automation to increase the rate at which its clients can scale their engagement levels, regardless of whether the user is running a small or large business.
Despite high-profile competitors, the company has found a gap in the market by providing an integrated and unified solution combining hundreds of tools. The platform is available as an entire package for enterprises, but smaller companies can opt for cheaper and streamlined tool kits. In 2022, ActiveCampaign announced the implementation of over 400 customer ideas into its product. It has also partnered with ActiveEngine, the first ActiveCampaign-only agency, to enable businesses to make better discovery calls and close more deals. With the 2024 opening of a hub in Krakow, it is further expanding its European footprint.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-18% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Apr 2021
$240m
SERIES C
Jan 2020
$100m
SERIES B
Total funding: $360m
Company benefits
- Mac computer, modern apps, and access to a $250 quarterly WFH stipend, as well as regional Hubs that serve as a central meeting space.
- Open PTO, the ability to work remotely, a sabbatical program, and flexibility in your work schedule.
- Access to the Calm meditation app, the Modern Health coaching app, and telemedicine support for mental health.
- Equity for all employees to help create alignment and an ownership mindset across all team members as we grow.
- Access to 1:1 sessions with career coaches, and Udemy subscriptions.
- Generous 401K matching that have no wait or vesting requirements.
- Dedicated Employee Resource Groups for moms, dads, and parents, manager training to better support working parents, and flexible working schedules to make parenting during remote work a bit less stressful.
- Dedicated career development conversations and regular salary reviews.
- Full medical, dental, and vision, and pay 100% of your premiums for the HSA plan.
- Stay connected with teams around the globe through digital outings & trainings, an automated coffee roulette program, and biannual team kickoffs.
- Donation matching and 3 days of Volunteer Time Off for all employees every year. We also make it easy to participate in local elections by giving employees the day off.
Company HQ
Chicago Loop, Chicago, IL
Leadership
Jason VandeBoom
(Founder & CEO)Jason founded ActiveCampaign in January 2003 as CEO. They have worked there ever since, alongside being a Future Founders Board Member since February 2020.
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