Vice President of Global Demand, Fireblocks
$230-275k
Salary range only applicable to NY located candidates
Helping financial institutions securely transfer digital assets
Job no longer available
Helping financial institutions securely transfer digital assets
501-1000 employees
Job no longer available
$230-275k
Salary range only applicable to NY located candidates
501-1000 employees
Company mission
To enable every business to easily and securely support digital assets and cryptocurrencies.
Role
Who you are
- 10+ years of performance-driven marketing experience, with a track record of growth in B2B tech environments
- At least 5 years of experience in managing and scaling high-performing marketing teams
- Excellent leadership, communication, and project management skills
- Proficiency in marketing automation, CRM, and analytics platforms (e.g., Marketo, HubSpot, Salesforce, Google Analytics)
- Strong collaborator and easy to work with across time-zones
- Strong analytical skills and the ability to leverage data to drive decision-making
- Self-starter with the ability to drive change across an organization
What the job involves
- As the VP of Demand Generation, you’ll lead the charge in crafting and executing the company’s growth strategies
- You’ll shape and lead a team to execute bold demand initiatives across our website, digital channels, and campaigns with the goal of elevating our brand presence and ensuring measurable growth in new business pipeline and customer engagement
- Design and launch a robust demand generation engine, driving scalable growth across digital and campaign channels
- Partner across marketing and cross-functionally (Sales, Product, and Customer Success) to align on growth goals and create a seamless customer journey from first touch to loyal advocate
- Oversee integrated campaigns delivery, including all digital channels
- Drive customer marketing strategy from communication and engagement, through advocacy and expansion campaigns
- Constantly optimize channels and campaigns for impact and efficiency, tracking metrics that matter—from MQLs and pipeline growth to customer acquisition costs
- Set KPIs, track performance, and use data to drive insights, identify opportunities, and validate strategies
- Provide executive-level reporting and guidance for continuously refining the market strategy
- Develop and manage the demand generation budget, ensuring optimal allocation of resources for maximum impact
- Oversee relationships across departments, contractors, and technology providers, ensuring alignment with strategy and brand objectives
- Inspire, mentor, and scale a team of savvy digital and campaign marketers who are as driven as you are to create something remarkable
- Foster a culture of creativity, experimentation and data-informed decisions to continually push the limits of what’s possible
Our take
The derivatives market has always been attractive for larger investors, but one of the biggest hurdles they needed to overcome has to do with capital efficiency, custody and security. Fireblocks allows for the trading of derivatives on any asset, using any form of collateral while receiving cross-margin benefits across counterparties. Essentially, it enables institutional traders to move digital assets without the operational or security headache.
By trying to make digital asset trading more secure, Fireblocks is banking on assets like cryptocurrencies becoming a new part of the mainstream trade of financial institutions. Cryptocurrencies are known for being notoriously unstable in their value but when traded properly, can be hugely profitable. Fireblocks believes that their cybersecurity services will make the industry seem safer and thereby make it more attractive to new participants.
In fact, Fireblocks are already on to something here. Now that cybersecurity standards have been boosted, a whole new crop of institutional entities has already set up shop in the crypto world. The more that follow suit, the more stable the market becomes - and the more potential clients Fireblocks can access. If Fireblocks can make digital assets both accessible and secure for mainstream traders, as they are doing through partnerships with the likes of CoinTrade, they have a huge potential market waiting to be tapped into.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 6 rounds)
Jan 2022
$550m
SERIES E
Jul 2021
$310m
SERIES D
Total funding: $1.0bn
Company benefits
- Work from home opportunities
- The opportunity to learn from and collaborate with leading industry professionals on cutting-edge financial and security technology in a fast-paced, creative environment
- Ability to have a direct impact on an exciting product and the user experience
- Competitive salary, benefits, and equity
- Flexible vacation policy
Company HQ
Garment District, New York, NY
Articles
Leadership
Michael Shaulov
(CEO)Prior to Fireblocks, they co-founded Lacoon Mobile Security, which was acquired by Check Point, and was then appointed the Head of Products, Mobile and Cloud Security for Check Point. Previously a seed investor in Armis Security and Orca Security.
Paul Berengoltz
(VP R&D)Previously director of research at Lacoon Mobile Security.
Idan Ofrat
(CTO)Ex software consultant and previous VP Product at Orbs - a blockchain company.
People progressing
Joined as VP Business Development in 2019, promoted after 1 year and 2 months to VP of Strategic Accounts. In November 2023, he became VP of Business Development.
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