Marketing Operations Manager, Stensul
$120-130k
+ Equity
Email and landing page creation platform
Open for applications
Email and landing page creation platform
101-200 employees
Open for applications
$120-130k
+ Equity
101-200 employees
Company mission
To empower cross-functional teams to create high-quality, high-performing emails and landing pages in hours, not weeks.
Role
Who you are
- 5- 8+ years of experience in marketing operations, revenue operations, or demand generation at a B2B SaaS company
- Deep expertise in marketing automation (Marketo), CRM (Salesforce), and analytics (Looker), etc
- Strong knowledge of lead source and UTM tracking, lead scoring, attribution models, funnel metrics, campaign architecture, program templates, data standardization and normalization, and ABM strategies
- Ability to analyze complex data sets and provide actionable insights to optimize marketing performance and fix data issues
- Experience working with Sales and RevOps teams to align marketing with revenue goals
- Strong prioritization, project management skills, and ability to thrive in a fast-paced, high-growth environment
- Experience managing marketing budgets and driving efficiency improvements
- Excellent written and verbal skills and ability to communicate over video chat, Slack, email, and project management tools
What the job involves
- As the Marketing Operations Manager, you will be responsible for building and optimizing the marketing engine that drives revenue growth. This includes overseeing marketing technology, analytics, campaign execution processes, lead and data management, and alignment with sales. You’ll ensure that our marketing programs are scalable, data-driven, and revenue-focused, helping us measure and improve marketing efficiency across all channels
- You will build a close relationship with your internal clients, understand their business objectives, and strategize how to continuously develop and mature marketing and sales operations
- Because the Stensul Platform transforms and streamlines campaign operations processes, you will be at the forefront of leading cutting-edge improvements in how campaigns are created and delivered. With this crucial role, you have the opportunity to be a thought leader within your community of marketing operations professionals
- Own and optimize our MarTech stack, including Marketo, 6sense, Drift, Asana, etc
- Evaluate new technologies aligning with business objectives and drive negotiations and purchase decisions
- Actively learn how to apply AI to optimize processes and workflows
- Lead the integration, automation, and management of systems and data across our revenue stack using integration and automation platforms
- Ensure marketing systems and processes scale effectively with company growth
- Develop and maintain marketing dashboards, reports, and attribution models to track key metrics in cloud-data warehouse and BI tools
- Provide data-driven insights to optimize lead generation, pipeline velocity, and revenue impact
- Implement and refine marketing attribution models to measure campaign effectiveness
- Collaborate with Demand Gen, Product Marketing, and Sales Ops to optimize lead scoring and nurturing
- Oversee lead routing, database hygiene, and automation workflows to maximize conversion
- Partner with SDRs and Sales teams to ensure marketing-generated leads are followed up effectively
- Improve and document marketing workflows, campaign execution processes, and reporting frameworks
- Support budgeting, forecasting, and performance analysis to improve ROI on marketing spend
- Act as a key liaison between marketing, sales, finance, and operations teams
- Use the Stensul Platform to create and optimize email and landing page templates for maximum scalability
- Democratize the campaign creation process so stakeholders in demand generation and other roles can easily update content and execute campaigns safely and efficiently
- Contribute to thought leadership that evangelized the benefits of the Stensul Platform to marketing operations professionals and enterprises
Our take
Creating high-performance marketing emails can be time consuming for internal teams, who often have to rely on engineering and product teams for support. The founders of Stensul noted the number of tools available to businesses to support email delivery, but saw this gap for helping with creation.
Considering the importance of email in the world of marketing, every company in the world is a potential client for Stensul, and it has already worked with enterprise brands including YouTube, Samsung, Verizon Media, BMW, and Capital One. Despite competition from larger email marketing services such as MailChimp and Moosend, the company has secured substantial backing which enabled it to expand operations throughout the last few years.
Most lately, Stensul has focussed on improving its functionality, with the largest change being the addition of a landing page builder to its platform. This capability is now treated as a core part of the company's offering, and should help it expand its roster of clientele. In addition, it has added generative AI features with the aim to "improve creation efficiency" for its users, another step to ensure it stays at the front of the market.
Freddie
Company Specialist at Welcome to the Jungle
Insights
6% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Nov 2023
$34.5m
SERIES C
Nov 2020
$16m
SERIES B
Total funding: $57.5m
Company benefits
- Hybrid working model including opportunities to travel between New York and BA offices
- Full health coverage (medical/dental/vision)
- Generous vacation and leave policy (including parental)
- Fun team events and outings
- Year-round Mental Health Days off
- Engagement & professional development opportunities
- Join a fast growing start-up with Fortune 100 clients and top tier investors
- 401(k), life insurance, and commuter benefits
Company HQ
Midtown South, New York, NY
Leadership
Noah Dinkin
(CEO & Founder)Gained a degree in Marketing at NYU. Co-founded FanBridge in 2006 before founding Stensul in 2016.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 6 more jobs at Stensul