Product Marketing Manager, Prismatic

• The ideal candidate will have experience marketing technical products to technical audiences
• Strong technical aptitude with ability to understand and communicate integration concepts
• Experience marketing to technical audiences (product managers, engineering leaders)
• Ability to translate complex technical capabilities into compelling value propositions
• Demonstrated skill in competitive technical analysis and differentiation
• Experience setting content strategy (whitepapers, infographics, blogs)
• Comfort presenting technical concepts to both internal teams and prospects
• Ability to collaborate effectively with engineering and product teams
• Skill in identifying technical differentiation points against competitors
• Track record of creating effective competitive battlecards with technical depth
• Ability to monitor and analyze competitor product developments
• Experience training sales on technical competitive positioning
• 3-5 years of B2B marketing experience with software products
• Strong writing skills for technical audiences
• Research capabilities for market and industry analysis
• Understanding of product and developer/engineering buyer personas
• Ability to quickly grasp technical concepts and explain them clearly

Desirable

• You will lead the launch of products and programs to drive awareness, engagement, and usage of Prismatic
• This role will drive our content marketing strategy to help our prospects and customers understand what is possible with Prismatic’s platform
• Develop product positioning and competitively differentiated messaging for Prismatic based on user research, market insights, customer persona and product knowledge
• Partner with the Product team to set a go-to-market strategy within each product vertical, including targeted markets, pricing and packaging, product rollout and marketing strategy
• Bring new products and features to market by taking the lead on launches - planning, creating/managing deliverables and timelines in order to maximize impact
• Work closely with Creative and Demand Generation teams to increase market presence and drive pipeline through key assets (video, webinars, thought leadership, email nurture, etc)
• Partner with Sales teams to effectively position our products, leveraging internal tools and developing assets that help improve win rates
• Become a product subject matter expert, evangelist and cross-functional leader who unites Marketing, Sales, Customer Success, and Product teams to drive business results

• 🏡 Remote work: Our team works remotely across the US; we travel together several times a year for company kick-offs and mid-year meetings
• 🏖️ Unlimited PTO: We have an unlimited & flexible paid time off (PTO) policy that encourages our team to recharge when they need to
• 🏥 Medical, dental & vision: Prismatic offers high-quality medical (Wellmark Blue Cross and Blue Shield), dental (Delta Dental), and vision (VSP) care for full-time employees and their dependents
• 🏥 Life insurance: We provide company-paid life insurance, short-term disability insurance, and long-term disability insurance through Hartford
• 🏦 401(k): Our 401(k) plan is through Guideline with 5% company match - 100% of the first 3% and 50% of the next 2%
• 💻 Computer & technology equipment applicable to your role

Total funding: $31m

App and platform integrations that connect a company’s different functions can take up a lot of engineering time for in-house developers, taking precious chunks out of a product’s timeline to sales and marketing. Prismatic cuts this wasted time with its ready-for-use integration platform targeted at product development and software engineering teams. As a native integration marketplace, Prismatic’s iPaaS solution spans an integration design platform, integration marketplace, deployment, and support, all through purpose-built cloud technology.