Product Manager, Whatnot

Buyer Growth

$240-275k

+ Stock Options

Senior and Expert level
Los Angeles
New York
San Francisco Bay Area
Whatnot

Live stream platform & marketplace for collectibles

Open for applications

Whatnot

Live stream platform & marketplace for collectibles

501-1000 employees

B2CMarketplaceToysSocialSocial MediaConsumer Goods

Open for applications

$240-275k

+ Stock Options

Senior and Expert level
Los Angeles
New York
San Francisco Bay Area

501-1000 employees

B2CMarketplaceToysSocialSocial MediaConsumer Goods

Company mission

Whatnot missions is to enable anyone to turn their passion into a business and bring people together through commerce.

Role

Who you are

  • Curious about who thrives at Whatnot? We’ve found that low ego, a growth mindset, and leaning into action and high impact goes a long way here
  • As our next Product Manager, you should have 7+ years of Product Management experience
  • Experience working on growth focused initiatives such as incentivized referral programs, user acquisition and activation tactics
  • Startup experience
  • Comfort working exceptionally fast in an ambiguous work environment
  • Strong product intuition and design sense
  • Proven track record of using data, user feedback and intuition to drive sound product decisions with clarity around how to measure growth success
  • Able to ruthlessly prioritize the most impactful work
  • You know that product decisions don't end and begin with data and a/b tests

What the job involves

  • In this role, we are looking for an experienced product individual contributor to lead our Growth Traffic function
  • This individual will build out exciting and gamified referral, incentive, and affiliate programs to continue to accelerate Whatnot’s rapid growth
  • Additionally, this person will work closely with our marketing and category expansion teams to create channel opportunities to acquire users in a variety of way
  • Develop strategies to expand referral programs, incentives, and core user experiences to continue to drive top of funnel growth
  • Manage and expand Whatnot Affiliates as a new marketing channel
  • Drive the product roadmap, product strategy and roadmap execution
  • Define product requirements & work with engineering, design and broader team to bring our roadmap to market at lightning speed
  • Clearly communicate roadmap, progress, and insights to key teams and stakeholders
  • Do whatever it takes to ensure the engineering team is operating effectively, unblock them and make sure they can move at a rapid pace
  • Take ownership of any major blocker to the company’s success
  • Drive strategic initiatives across the company

Our take

The collectible toy market is large, and Whatnot has built a unique social platform that enables sellers to use livestreams to showcase their products and reach more buyers. The company’s focus is on collectible toys, some of which are rare and can cost thousands of dollars, and has also expanded to sports cards.

The idea of Whatnot was led by buyer trends. Instagram's live feature became a popular place for selling toys and trading cards, but of course was not set up to facilitate bidding or handling payments after a sale occurs. Whatnot combines live showcasing with follow-up sale capabilities, thus serving the community in a more novel way than established collectibles market players such as eBay.

The company has grown fast. It was established in 2019 and has already expanded from its original category - Funko Pop figurines - to Pokemon cards, pins, sports cards, and many more. There is still plenty of scope for expanding into new categories, as the company aims to establish itself as the go-to for this large niche, which will be facilitated by the strong levels of funding that Whatnot has raised.

Steph headshot

Steph

Company Specialist at Welcome to the Jungle

Insights

Top investors

Some candidates hear
back within 2 weeks

54% employee growth in 12 months

Company

Employee endorsements

Hard working team

"Everyone here puts in the work. It's refreshing to work on a team where everyone is carrying their weight and lifting each other up. The work ethic..."

Funding (last 2 of 6 rounds)

Jul 2022

$260m

SERIES D

Sep 2021

$150m

SERIES C

Total funding: $484.2m

Company benefits

  • Wellness: Health, dental, vision, and life insurance plans. We also cover some of the cost for your dependents as well.
  • Compensation: Full-time Whatnauts receive equity, a WFH stipend to support your remote workspace and a monthly stipend to dogfood the app.
  • Recharge: Flexible Time Off policy, holiday week off at the end of year, and paid parental leave after 1 year with us.
  • Flexibility: Remote-first work culture. We provide a working environment where you're in charge of your time and schedule.

Company values

  • Always listen to customers
  • Move uncomfortably fast
  • Prioritize impact ruthlessly
  • Own everything and nothing
  • Set crazy goals
  • Provide extreme transparency
  • Optimize for the upside
  • Team over ego
  • Figure it out
  • Deeply understand why
  • Have fun & be nice

Company HQ

Marina del Rey, CA

Leadership

Grant LaFontaine

(Co-Founder & CEO)

Former Product Marketing Manager at Google, Project Manager at Facebook. Also co-founded Kit.

Logan Head

(Co-Founder)

Experience in Engineering, including at Maker's Row, Factr, and Flight Club. Former Senior Product Manager at GOAT.

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