Paid Marketing Specialist, Pomelo Care
$75-90k
+ Equity
Evidence-based healthcare for women and children
Job no longer available
Evidence-based healthcare for women and children
201-500 employees
Job no longer available
$75-90k
+ Equity
201-500 employees
Company mission
To advance research and technology to break barriers and improve outcomes.
Role
Who you are
- Bachelor's degree in Marketing, Business, Communications, or a related field
- Experience: You have 3+ years of experience in performance marketing, specifically within B2B, digital health, and the broader healthcare ecosystem
- Platform Mastery: You are an expert in Google Ads and LinkedIn Campaign Manager, with proficiency in HubSpot and Salesforce
- Data-Driven: You don't just look at clicks; you understand LTV and multi-touch attribution
- Agile: You thrive in a fast-paced, Series C startup environment where priorities can shift quickly
- Mission-Oriented: You are passionate about expanding access to women’s and children’s healthcare and want your work to have a tangible social impact
What the job involves
- We’re seeking a Paid Marketing Specialist to execute and optimize our paid media programs for our (B2B) audience: employers, brokers, and health plans
- In this role, you will be the primary driver of our performance across SEM, paid social, and emerging digital channels
- You will balance strategic thinking in partnership with function lead and hands-on execution to support pipeline development
- This role will report into the Demand Marketing Manager, together building a predictable, efficient demand engine
- Drive Strategy: Leverage experience with audience segments, budget management, A/B testing, and campaign optimization to improve lead quality, cost-per-lead, and conversion rates and support overall pipeline
- Create Campaign Assets: Craft compelling, professional ad copy and select relevant imagery tailored for a business-to-business audience
- Collaborate: Work with the growth, demand generation, product marketing, and creative team to develop high-performing campaigns
- Execute & Optimize: Manage the day-to-day execution of paid acquisition across Google Search, LinkedIn, and other key digital channels
- Conversion Tracking & CRM: Use technical knowledge of setting up tracking pixels (LinkedIn Insight Tag, Google Tag Manager) and integrating with CRM platforms (e.g., Salesforce) to track lead quality and pipeline, not just quantity
- Analyze Performance: Own the reporting for your channels, translating complex data into clear "so-what" insights for the broader marketing team
- Budget Management: Monitor daily spend to ensure we are pacing correctly toward monthly and quarterly goals within efficiency guardrails
Our take
Pomelo Care, a New York-based virtual maternity care platform, is dedicated to enhancing maternal and newborn health outcomes by providing accessible and personalized care. By merging evidence-based practices with innovative technology, the company strives to transform the landscape of family care.
The platform's model provides continuous, proactive 24/7 care through a dedicated multidisciplinary team. This team utilizes data-driven insights to predict and identify potential risks early, offering personalized and evidence-based care protocols. With convenient access through a mobile app, Pomelo Care provides individuals with the support they need, while simultaneously reducing the strain on emergency resources and lowering the risk of complications during pregnancy, postpartum and infancy.
Continuous funding has supported the company as the adoption of its platform has broadened, enabling it to strengthen partnerships with Medicaid Managed Care organizations, employers and academic medical centres. Now it has cemented itself as a combatant for better maternity care, Pomelo Care is looking to expand to serve women and children through additional life stages beyond pregnancy.
Steph
Company Specialist at Welcome to the Jungle
Insights
124% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jan 2026
$92m
SERIES C
Jun 2024
$46m
SERIES B
Total funding: $179m
Company benefits
- Generous equity compensation
- Unlimited vacation
- Membership in the First Round Network (a curated and confidential community with events, guides, thousands of Q&A questions, and opportunities for 1-1 mentorship)
Company HQ
Civic Center, New York, NY
Leadership
Marta Bralic Kerns
(CEO & Founder)Graduated from Harvard University with a Bachelor's Degree in Computer Science. Previously worked as a Software Engineer/Product Manager at Microsoft and as a Business Analyst at McKinsey & Company. Also worked at Flatiron Health in multiple roles, including Senior Vice President of Business Development.
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