Senior Product Marketing Manager, Flywire

• 5+ years of B2B product marketing experience, ideally in fintech, payments, SaaS, or higher education technology
• Proven success managing and executing product launches, including cross-functional coordination
• Strong ability to craft differentiated messaging tailored to regional buyer personas
• Demonstrated success in sales enablement — creating content and programs that drive measurable revenue impact
• Experience conducting market research and competitive analysis, translating findings into actionable GTM activity
• Excellent written and verbal communication skills, with a track record of producing persuasive collateral, demos, and presentations
• Comfortable operating in a global, matrixed organisation — balancing global alignment with regional needs

Desirable

• Flywire is seeking a results-driven Product Marketing Manager to accelerate our go-to-market and product strategy for the Education vertical in the UK and EMEA
• If you’re a hands-on, customer-focused marketer with a growth mindset, this is your opportunity to shape how Flywire’s education solutions are positioned, launched, and adopted across two of our fastest-growing regions
• In this role, you’ll collaborate with regional leadership, global product and marketing teams, and frontline GTM partners to deliver compelling positioning, drive successful product launches, and equip our teams with the insights and tools they need to win
• Your work will be critical to advancing Flywire’s market leadership in education, driving adoption, and accelerating revenue growth
• Refine product positioning and ideal client profiles specific to the UK/EMEA education market
• Develop compelling, persona-based messaging and campaigns that resonate with institutional stakeholders
• Partner with Sales and regional leadership to drive adoption of these strategies
• Collaborate with Product Management to identify and highlight impactful product updates
• Act as the linchpin between Product, Marketing, Partnerships, and Sales to orchestrate launches
• Package launches with engaging messaging, collateral, and regional campaigns that maximise awareness and adoption
• Build and maintain a robust library of enablement materials (sales decks, one-pagers, battlecards, competitive briefs, client-facing assets)
• Deliver training, webinars, and ongoing education to ensure Sales and Client Success are equipped to tell Flywire’s education story
• Conduct research on UK/EMEA education institutions, student mobility trends, and competitive offerings
• Be the regional expert on buyer personas, industry trends, and the competitive landscape
• Translate insights into actionable GTM strategies and influence the product roadmap