Marketing Programs Specialist, Immuta

• The ideal candidate will be data-driven, with a proven ability to manage and analyze campaign performance to achieve measurable results
• 3-5 years of experience in a B2B marketing role, preferably in the tech or SaaS industry
• Demonstrated success in developing and executing successful marketing campaigns
• Ability to think critically and develop innovative marketing strategies that align with business objectives
• Strong analytical skills and ability to interpret data to drive campaign optimization and measure ROI
• Excellent written and verbal communication skills
• Ability to collaborate effectively with cross-functional teams and external stakeholders
• Proven ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines

Desirable

• The Marketing Programs Specialist at Immuta will report directly to the Senior Manager of Global Campaigns and be a key player in driving demand generation efforts, executing impactful campaigns, and contributing to pipeline growth
• This role is responsible for strategizing, executing, and optimizing campaigns across various channels, with a focus on generating high-quality leads and driving conversions
• Develop and execute end-to-end marketing campaigns across multiple channels, including email, social media, webinars, digital advertising, and content syndication
• Leverage A/B testing and data analysis to optimize campaign performance and drive measurable results
• Collaborate with Marketing Operations to track and analyze campaign performance data using Salesforce, Pardot, Looker, and other relevant tools
• Generate insightful reports to measure ROI, identify trends, and inform future marketing strategies
• Take full ownership of the webinar lifecycle from conceptualization to post-event follow-up
• Devise compelling webinar concepts and themes aligned with global campaign objectives
• Secure engaging speakers, drive registrations through targeted promotions, seamlessly manage live events, and empower sales teams with pre-and post-event engagement strategies to maximize lead conversion
• Own and manage the paid advertising strategy to support global campaigns
• This includes managing the monthly ad budget, optimizing ad campaigns across various platforms, adhering to industry best practices, and providing data-driven recommendations to the team for continuous improvement and achieving optimal results
• Lead content syndication programs from start to finish
• Identify and evaluate potential vendors, define target audiences, and collaborate with sales to ensure effective follow-up and lead nurturing strategies are in place to maximize ROI