Content Growth Director, Shutterstock
$160-185k
Royalty-free media library
Job no longer available
Royalty-free media library
1001+ employees
Job no longer available
$160-185k
1001+ employees
Company mission
To help creative professionals from all backgrounds and businesses of all sizes produce their best work with incredible content and innovative tools, all on one platform.
Role
Who you are
- This position requires a strategic thinker with a deep understanding of market dynamics and customer needs, as well as experience in B2B content and digital solutions
- The ideal candidate will be comfortable developing high-impact strategies, identifying market opportunities, and working cross-functionally to bring those strategies to life
- Experience: 7-12 years in B2B marketing with a focus on content, technology, or digital media solutions, including experience in lead generation, customer acquisition, and lifecycle management
- Strategic Vision: Proven experience in developing and executing comprehensive and effective marketing strategies that drive business growth and customer retention
- Analytical Skills: Proficiency in marketing analytics tools (e.g., Google Analytics, CRM, and marketing automation systems) and a data-driven approach to campaign optimization
- Collaborative Leadership: Exceptional communication and presentation skills with a track record of successful cross-functional collaboration, particularly with revenue, product, and customer advocacy teams
- Market Insight: Strong understanding of market dynamics, customer needs, and competitive positioning within the content solutions industry
- Education: Bachelor’s degree in Marketing, Business, or a related field; advanced degree preferred
What the job involves
- Reporting to: Senior Director of Marketing, Business Solutions Division
- We are seeking an innovative Director of Content Growth to lead the marketing strategy for the Content Business within our Business Solutions Division
- This role will focus on creating and implementing a growth-oriented marketing strategy, with an emphasis on lead generation, customer acquisition, and retention across multiple customer segments
- Working closely with the Revenue Lead for the Content Business and cross-functional teams, including Customer Advocacy, Product Management, and Marketing Operations, this role will play a pivotal part in driving growth and ensuring the effective execution of targeted marketing initiatives
- Strategic Marketing Development: Define and drive the overarching marketing strategy for the Content Business Unit, focusing on demand generation, customer growth, and retention across diverse market segments
- Market & Customer Analysis: Identify opportunities for expansion and growth within the content market by analyzing industry trends, customer needs, and competitive landscapes
- Lead Generation & Growth Initiatives: Develop and prioritize lead generation, nurturing, and retention strategies, working in close partnership with the Revenue Lead to align marketing goals with revenue objectives
- Cross-Functional Collaboration: Partner closely with the Marketing Operations, Customer Advocacy, and Events teams, as well as the Senior Director of Marketing and VP of Customer & Market Growth, to ensure effective execution and alignment of marketing activities with divisional goals
- Campaign Planning & Coordination: Oversee the planning and execution of targeted marketing campaigns that support customer acquisition and engagement goals for the Content Business Unit
- Performance & Optimization: Use data analytics to measure and optimize campaign performance, leveraging insights to continuously improve and adapt strategies to meet evolving business needs
- Stakeholder Communication: Act as the primary marketing representative for the Content Business Unit, providing regular updates and insights to senior leadership and cross-functional partners on performance, opportunities, and strategic direction
Our take
Shutterstock is a global leader in licensed images, videos, and music, serving creative professionals like designers, filmmakers, and marketers. Content creators upload their work, which is then used by businesses and media organizations in various projects. It's a two-sided marketplace that fuels creativity worldwide.
Shutterstock offers a variety of plans for individuals, teams, and enterprise customers as well as creative editing and collaboration capabilities. Their aim is to build sophisticated tools to help the world experience images and videos in a more beautiful way - they believe that the harmonious union of design and technology can influence global communication.
Shutterstock's brand portfolio includes Bigstock, Offset, PremiumBeat, Rex Features, and Shutterstock Custom, adding hundreds of thousands of images weekly. More recently it introduced generative AI and fairly licenses artists' work for their AI-generated content, unlike competitors. This ethical approach bodes well for the company, positioning it well for future growth and innovation.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Flexibility: Shutterstock operates in a Hybrid model that is centered around flexibility and enabling collaboration, innovation, and accountability no matter where we are
- Connection: Whether virtual or in person, we make sure there are plenty of opportunities and events to connect and have fun
- Recognition: We never miss an opportunity to celebrate our achievements and recognize great work through our global recognition program
- Empowerment: We offer generous and competitive compensation packages, PTO, wellness initiatives, on-and-off working hours, tuition reimbursement, and an employee referral bonus
- Growth: Your development is top of mind. Our SkillUP Program enables you to take ownership of your personal development through virtual learning offerings, and we are constantly adding to the platform to meet your changing needs
- Belonging: Our goal is to build a workforce that is, at all levels, representative of the diverse global community we serve and where all employees can come to work as their authentic selves
Company values
- Driven by one truth: We live to amaze our customers and contributors. We create magic by listening to them, learning from them, and building innovative experiences they didn’t even know they needed
- Lead the change: We’re not afraid of change because we drive it. We are constantly evolving, pivoting, and adapting quickly to find new solutions and new ways of working to fuel growth
- Be creatively bold: We’re passionate about empowering artists and creatives to tell compelling stories, and motivated to collaborate, challenge tradition and experiment until we find the right answer
- Build community: We create and nurture meaningful experiences by celebrating individuality, valuing inclusivity and investing in our people so they don’t just succeed—they thrive beyond their imagination
- In lockstep together: We’re aligned and fueled by the same fire because we share a collective focus on accomplishing our mission, communicating effectively, and trusting each other to get the job done
Company HQ
Midtown South, New York, NY
Articles
Leadership
Jon Oringer
(Executive Chairman)Previously Board Member at Partnership for New York City for 6 years and Founder, CEO at SurfSecret Software for 5 years.
Salary benchmarks
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