Senior Product Marketing Manager, Qualified.com
Customer Marketing
$165-185k
+ Equity + Bonus
Pipeline generation platform
Be an early applicant
Pipeline generation platform
201-500 employees
Be an early applicant
$165-185k
+ Equity + Bonus
201-500 employees
Company mission
To change how companies generate pipeline.
Role
Who you are
- 5+ years of B2B SaaS product marketing experience
- Bachelor's Degree
- Proven ability to work cross-functionally with customer success, sales, and product teams
- A strong portfolio of customer-facing content—case studies, newsletters, success stories, or advocacy programs
- Excellent writing, storytelling, and content strategy skills
- Comfortable working in a fast-paced, high-growth startup environment
- Experience with Salesforce, Figma, Webflow, Frame.io, Asana, or other marketing/sales tools a plus
What the job involves
- This is a mid-level, high-impact role for a strategic marketer who thrives at the intersection of product marketing, customer marketing, content, advocacy, and community
- You’ll own and scale our entire customer marketing function, building programs that deepen engagement, celebrate customer success, and drive expansion opportunities
- Produce stories at scale: Write and/or manage the creation of case studies, video testimonials, quote cards, and social proof for use across the funnel
- Own customer advocacy: Partner with Customer Success and Sales to identify and recruit customer champions. Build a steady drumbeat of testimonials, case studies, references, and review content (G2, TrustRadius, etc)
- Drive customer communications: Lead nurture programs that keep customers informed, engaged, and excited about what’s new
- Run customer campaigns: Develop marketing plays to support upsell, cross-sell, and retention goals
- Fuel the sales engine: Enable the GTM team with proof points, customer stories, and strategic reference programs
- Build community & connection: Support customer events and meetups that turn customers into long-term brand advocates
Our take
Customer Relationship Management service Salesforce is used widely across the sales landscape. But because interactions on the platform are anonymous and text-based, they can feel impersonal. Many VIP customers prefer to put a face to the name and connect personally with a company, but this information is not revealed by Salesforce.
Qualified.com alerts companies when a high-profile customer is considering a purchase through their website, in addition to providing services that allow them to act upon this. By personifying web traffic and providing communication tools such as video and voice chat, companies are able to offer VIP clients high-quality sales conversations whilst they are visiting the website.
The sales CRM landscape is dominated by Salesforce, and Qualified.com’s approach to integrating their services within this platform is a seriously smart move. By allowing businesses to directly recognize and communicate with a high-profile customer, the startup presents itself as a serious competitor within the CRM industry.
Steph
Company Specialist at Welcome to the Jungle
Insights
-17% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Apr 2022
$95m
SERIES C
May 2021
$51m
SERIES B
Total funding: $163m
Company benefits
- 100% Employee Paid Medical, Dental, & Vision
- Work From Anywhere
- 401k plan
- Free Monthly Gigabit Internet For Your Home Office
- Open Vacation Policy
- Paid Parental Leave Up To 16 Weeks
- Work From Home Setup On Us!
- One Medical Membership (including Tele-Medicine)
- Quarterly Swag
- Generous Employee Referral Program
- HSA / FSA Savings Accounts
- Disability Benefits (Short Term & Long Term) Paid By Us!
- Annual Learning Stipend
- Internal Coaching For Leaders
Company HQ
Yerba Buena, San Francisco, CA
Leadership
Kraig Swensrud
(Co-Founder & CEO)Kraig worked for Salesforce.com for almost 7 years, before joining Campaign Monitor as CMO in 2014. Having founded GetFeedback in 2013, they founded Qualified.com in August 2018.
Sean Whiteley
(Co-Founder)Sean worked as an Aol Systems Engineer, a PwC Developer and Director of Sales Engineering at webMethods. They spent over 6 years at Salesforce.com before co-founding GetFeedback and Qualified.com.
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