Senior Product Marketing Manager, Qualified.com
Customer Marketing
$165-185k
+ Equity + Bonus
Agentic marketing platform
Job no longer available
Agentic marketing platform
201-500 employees
Job no longer available
$165-185k
+ Equity + Bonus
201-500 employees
Company mission
To lead marketing teams into the future of pipeline generation.
Role
Who you are
- 5+ years of B2B SaaS product marketing experience
- Bachelor's Degree
- Proven ability to work cross-functionally with customer success, sales, and product teams
- A strong portfolio of customer-facing content—case studies, newsletters, success stories, or advocacy programs
- Excellent writing, storytelling, and content strategy skills
- Comfortable working in a fast-paced, high-growth startup environment
- Experience with Salesforce, Figma, Webflow, Frame.io, Asana, or other marketing/sales tools a plus
What the job involves
- This is a mid-level, high-impact role for a strategic marketer who thrives at the intersection of product marketing, customer marketing, content, advocacy, and community
- You’ll own and scale our entire customer marketing function, building programs that deepen engagement, celebrate customer success, and drive expansion opportunities
- Produce stories at scale: Write and/or manage the creation of case studies, video testimonials, quote cards, and social proof for use across the funnel
- Own customer advocacy: Partner with Customer Success and Sales to identify and recruit customer champions. Build a steady drumbeat of testimonials, case studies, references, and review content (G2, TrustRadius, etc)
- Drive customer communications: Lead nurture programs that keep customers informed, engaged, and excited about what’s new
- Run customer campaigns: Develop marketing plays to support upsell, cross-sell, and retention goals
- Fuel the sales engine: Enable the GTM team with proof points, customer stories, and strategic reference programs
- Build community & connection: Support customer events and meetups that turn customers into long-term brand advocates
Our take
Customer Relationship Management is a vital part of a business's success, which has typically been handled by anonymous, text-based interactions. However, businesses have long known that many VIP customers prefer to connect personally with a company, which is what Qualified.com was founded to support.
The company's initial offering was built around alerting businesses when a high-profile customer was considering a purchase, alongside the tools to act upon this. Today, Qualified.com delivers PiperX, an AI SDR agent. The agent is capable of meeting with potential buyers in real-time, scheduling follow-ups, using contextual nudges to nurture leads and much more.
This agentic approach allows Qualified.com users to scale inbound pipeline generation across their marketing channels, in a manner that cannot be achieved with human work alone. Its innovative approach has caught the eye of the market, with Salesforce moving to acquire the company in order to bolster its own agentic B2B marketing solution.
Steph
Company Specialist at Welcome to the Jungle
Insights
-17% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Apr 2022
$95m
SERIES C
May 2021
$51m
SERIES B
Total funding: $163m
Company benefits
- 100% Paid Medical, Dental, & Vision
- Monthly Wellness Stipend
- Free Gigabit Internet For Your Home Office
- Above Market Equity Packages At All Levels
- Work Equipment
- Parental Leave
Company HQ
Yerba Buena, San Francisco, CA
Leadership
Kraig Swensrud
(Co-Founder & CEO)Kraig worked for Salesforce.com for almost 7 years, before joining Campaign Monitor as CMO in 2014. Having founded GetFeedback in 2013, they founded Qualified.com in August 2018.
Sean Whiteley
(Co-Founder)Sean worked as an Aol Systems Engineer, a PwC Developer and Director of Sales Engineering at webMethods. They spent over 6 years at Salesforce.com before co-founding GetFeedback and Qualified.com.
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