VP of Revenue Marketing, Drata
+ Equity
Security and compliance automation
Job no longer available
Security and compliance automation
501-1000 employees
Job no longer available
+ Equity
501-1000 employees
Company mission
To help companies earn and keep the trust of their users, customers, partners, and prospects.
Role
Who you are
- 10+ years of proven work experience as a VP of Marketing, Marketing Director or other senior role
- Proven experience defining and executing revenue marketing strategies aligned with business goals
- Track record of building and leading high-performing, collaborative marketing teams including partnerships and regional expansions
- Expertise in managing multi-channel campaigns, including digital, content, SEO/SEM, social media, and events
- Experience driving lead generation and optimizing conversion rates through marketing automation tools and analytics
- Strong background in account-based marketing, field marketing, and event strategies to drive revenue growth
- Demonstrated success partnering with customer marketing teams to improve retention and NRR through personalized engagement strategies
- Proficiency in leveraging data and A/B testing to measure performance and enhance marketing ROI
- Skilled at collaborating with brand and communications teams to refine messaging and balance brand and demand marketing efforts
- History of working cross-functionally with sales, product, and other teams to align strategies and achieve goals
- Experience presenting performance metrics and growth insights to senior leadership
What the job involves
- The VP of Revenue Marketing at Drata will lead a talented team of marketers and make a huge impact across the business
- The person in this role will be responsible for developing and executing comprehensive marketing strategies, leveraging digital channels and data-driven insights to acquire new customers and increase customer lifetime value
- Reporting to Drata’s Chief Operations Officer in the interim, you will establish and implement campaign strategies that drive an efficient and predictable pipeline contributing to the achievement of our revenue goals
- This leadership role is highly cross-functional, partnering with leaders across all functions to establish and advance our position in the market and drive awareness and demand for our industry-leading offerings
- You are an effective communicator and collaborator with a demonstrated history of diving in when needed, but you also know how to build a team that functions at the highest caliber of expertise
- At Drata, we pride ourselves on being a customer-obsessed organization, with a relentless focus on delivering exceptional experiences that earn and sustain trust
- Your leadership will be vital in amplifying our market presence, driving demand, and supporting our mission to provide unparalleled security and compliance solutions
- Define and refine the company's revenue marketing strategy, aligning it with overall business objectives and market dynamics
- Build, manage, and inspire a high-performing marketing team with deep expertise in their areas
- Develop and execute multi-channel campaigns, determining the optimal mix across digital, content, SEO/SEM, email, social media, events, and partnerships
- Partner with SDR and Marketing Operations to drive lead generation, leveraging marketing automation and conversion rate optimization
- Build a strong field marketing and events function to drive account-based strategies, revenue acceleration, retention, and acquisition
- Collaborate with Customer Marketing to enhance engagement and NRR through personalized communication, upsell/cross-sell efforts, and events
- Use data analytics, A/B testing, and marketing automation tools to track performance, uncover insights, and optimize ROI
- Work with brand and communications teams to refine messaging and balance investments in brand awareness and demand capture
- Foster cross-functional collaboration with sales, product management, and other teams to align on strategy and execution
- Report key performance metrics, growth opportunities, and progress toward revenue targets to senior leadership
- Scale the team globally and build strong partner ecosystems
Our take
Traditional manual compliance workflows are tedious, error-prone and extremely hard to scale, which presents special difficulties for rapidly growing companies in maintaining strong data security. Drata enables companies to manage compliance easily, by automatic monitoring and evidence collection, building a single picture of risk across the company.
The company has several competitors offering compliance automation solutions, including Vanta and Secureframe , but Drata is unique in automating the tasks themselves rather than generating notifications for teams to action. This approach has garnered Drata a client base of thousands of companies including bambooHR, Notion and Abnormal.
Drata has grown swiftly since its 2020 founding. Iconiq Growth and GGV Capital have led Drata's impressive funding rounds. It intends to use its influx of cash to invest heavily in research and development, and to roll out new features for auditors and startups.
Freddie
Company Specialist at Welcome to the Jungle
Insights
90% employee growth in 12 months
Glassdoor (3.4)
Company
Funding (last 2 of 4 rounds)
Dec 2022
$200m
SERIES C
Nov 2021
$100m
SERIES B
Total funding: $328.2m
Company benefits
- 100% coverage for medical, dental, and vision
- $500 annually towards personal development opportunities
- Unlimited vacation policy for strong, fully charged batteries
- Flexible hours and work from home (especially these days!)
- Reach your financial goals while reducing your taxes
- Pre-tax savings plans for healthcare and dependent care
- Work From Home Stipend
- Learning Enrichment Stipends
- 16 weeks fully-paid parental leave
- 401K Retirement Plan
Company HQ
University City, San Diego, CA
Leadership
Adam Markowitz
(CEO)Previously VP & GM at Instructure. Founder & former CEO of Portfolium. Has worked in Mechanical and Aerospace Engineering.
Daniel Marashlian
(CTO)Former Technical Advisory Board Member at the National University. Previously Senior Director Of Engineering at Instructure. Co-founded Portfolium and RapidEngage.
Troy Markowitz
(COO)Advisor at Knack and former Contributor to Forbes. Previously the VP of Strategy, Growth Markets at Instructure. Prior experience in Business Development.
Share this job