Marketing Manager, Signos
$110-130k
Glucose monitoring tools for weight loss
Be an early applicant
Glucose monitoring tools for weight loss
21-100 employees
Be an early applicant
$110-130k
21-100 employees
Company mission
To tackle the obesity epidemic.
Role
Who you are
- You thrive in a fast-paced environment and are excited about taking a defining role at an early-stage startup
- You’re both creative and analytical and enjoy solving complex problems
- You’re comfortable with change, and ready to pivot in response to customer and client feedback and needs
- You have a strong base of knowledge in acquisition and growth marketing from 4-6 years at a DTC consumer brand
- You’ve scheduled and sent / posted hundreds of brand emails and social posts and know your way around Google Analytics
- You’re looking to work in a high-growth, venture capital backed business with great mentors and teachers
- Hands-on experience managing organic growth in-house for a full funnel DTC business including email campaigns, organic social, partnerships, and influencer. Prior experience with local marketing is a plus
- Proficiency in analyzing campaign data, identifying trends, and leveraging insights to refine marketing strategies and optimize ROI
- Proven experience managing CRM platforms like Iterable (or similar) to drive acquisition and retention through advanced client segmentation, in-depth retention flows, and data-driven lifecycle campaigns. Skilled at creating personalized, automated workflows that enhance customer engagement and maximize LTV
- Strong project management skills with the ability to drive both creative and technical aspects
- Familiarity with digital marketing KPIs such as CPA, CPC, CPM, LTV and ROAS
- Ability to work independently, meeting deadlines with a positive attitude and eagerness to learn
- Excellent written and verbal communication ability
- Experience in health and wellness is a plus and passion for what we do is a must. Experience with physical locations is helpful
- 3-5 years of experience
What the job involves
- Signos is seeking a dynamic and strategic Senior Marketing Manager to drive the growth and engagement of our community through innovative marketing programs
- Reporting to the Head of Marketing, you will work cross-functionally and with external partners to implement high-impact organic and paid campaigns that increase awareness, acquisition, and retention
- This role is a blend of strategic planning and hands-on execution, perfect for a creative and analytical marketer passionate about making a meaningful impact in the health and wellness space
- Contribute to organic strategy in partnership with the Head of Marketing
- Own execution and project management of all organic marketing programs including email, organic social, referral, influencer, partnerships, and events
- Track paid and organic marketing campaign performance in tandem with our agency partners while synthesizing clear and concise learnings to create a compelling brand and product narrative
- Work with Head of Marketing and creative partners to ideate innovative campaigns which drive acquisition and define a new category within healthcare / wellness
- Lead project management of all creative asset production; partner with internal, agency and freelance team members to generate engaging, on brand content quickly and within budget
- Think strategically, creatively and analytically to identify new demand generation programs
- Shape the long-term marketing roadmap, identifying opportunities to define Signos as a thought leader in wellness and healthcare innovation
- Be a self starter
Our take
Sticking to diets and exercise regimes is tough - we all make that New Year’s resolution, but less than a third of us actually follow through. Signos sets out to make it easier with its real-time glucose monitoring to help you see how food, exercise and more is affecting your body.
What’s unique about its package is the CGM (Continuous Glucose Monitor), a small wearable patch to put on your arm, which connects to an app that displays your glucose levels at all times. Input what you’re eating into the platform, and it starts to build a picture of how different foods affect you personally.
The device lasts 10 days before it has to be disposed of and replaced, and Founder Fouladgar-Mercer admits that it isn’t the most environmentally-friendly model. But, it’s an original idea and sticks out in the market as the first company to be able to provide CGMs without a doctor’s prescription (they have previously just been used for diabetics), even if it may have to fight to prove this in the context of a world increasingly concerned with sustainability and body positivity.
Freddie
Company Specialist at Welcome to the Jungle
Company
Funding (2 rounds)
Oct 2023
$20m
SERIES B
Nov 2021
$13m
SERIES A
Total funding: $33m
Company benefits
- Modern locations: Social and live in the Bay Area? Pop into the office for face-to-face strategy meetings. Not in CA? No prob. We have remote roles too
- Flexible PTO: Work hard, play hard. We push to get things done but also encourage staff to take vacation, sick or mental health days, and parental leave as it suits
- Dynamic hours: Keep in touch over Slack, email, video calls, and other tools so you won't feel alone whether you're working from home or a beach in Costa Rica
- Medical insurance: Feel secure with top-of-the-line health, dental, and vision plan choices so you can take care of you and your family without worry
Company HQ
Mills Estates, Burlingame, CA
Leadership
A former associate at JP Morgan, they have sat on the board of Makara and TouchCommerce. They are still a board member at Onclusive - which they founded and are the former CEO of - as well holding advisory roles at Correlation Ventures and Clearco.
Pierre Wehbe
(Chief Architect)Previously co-founded European Innovation Academy and Sfearia, as well as working as a Software Engineer at Atheer.
Bill Tancer
(Chief Data Officer)Previously worked as a Prosecuting Attorney within the US Navy Reserves, as Director of Market Research at LookSmart, Director of Corporate Strategy at Zaplet, SVP of Global Research at Experian and Principal at Tancer Advisory Services. They've also published two books about business, one a NYT Bestseller, and still work as an Advisor at Onclusive.
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