Affiliate Marketing Manager, Moonpig
+ Bonuses and share schemes
Online company for personalised cards, gifts and flowers
Open for applications
Online company for personalised cards, gifts and flowers
501-1000 employees
Open for applications
+ Bonuses and share schemes
501-1000 employees
Company mission
To help people connect and create moments that matter.
Role
Who you are
- This is a hands-on, commercially focused role for someone who thrives in a fast-paced, performance-driven environment and enjoys building strong relationships both internally and externally
- Substantial experience in a similar affiliate marketing role, gained in-house, agency-side or with a publisher
- You have experience working in a sales-orientated, target-driven environment and are motivated by delivering strong commercial results
- You are highly analytical, with proven experience using data to drive insight, optimisation and growth
- You’re confident producing and presenting performance reports, with the ability to clearly explain results, gaps and opportunities
- You have strong Excel skills, including formulas, lookups and pivot tables
- You bring excellent commercial acumen, with outstanding presentation, influencing and negotiation skills
- You have experience managing affiliate agencies and working closely with affiliate networks and their reporting interfaces
- You communicate clearly and confidently, building strong, productive relationships with partners and internal stakeholders
- You’re comfortable working autonomously, setting your own priorities, while also collaborating effectively within a wider team
- You can manage multiple competing priorities to tight deadlines in a fast-paced environment
- You’re resilient, adaptable and commercially astute, with a strong understanding of key trading levers and performance drivers
- You’re naturally curious, enjoy testing new ideas, and bring a creative, detail-focused approach to problem-solving
- You’re enthusiastic, motivated and consistently deliver high-quality work
What the job involves
- We’re looking for an experienced Affiliate Marketing Manager to take ownership of the affiliate channel across Buyagift and Red Letter Days, driving scalable growth, strong commercial performance, and high-quality customer acquisition
- In this role, you’ll lead the affiliate strategy end to end — from planning and optimisation to performance analysis and partner management
- You’ll work closely with our wider Acquisition, Marketing, B2B and Trade teams to ensure affiliate activity aligns with broader business goals, while managing significant budgets and delivering against ambitious targets
- Create and own the affiliate marketing strategy, ensuring efficient delivery, optimisation and channel growth through scalable, cost-effective campaigns aligned to budgets and targets
- Manage and optimise the Buyagift and Red Letter Days affiliate programmes, ensuring activity aligns with business objectives and delivers strong commercial outcomes
- Manage high-scale budgets on a daily basis, tracking spend and performance, and leading ongoing optimisations to achieve targets
- Monitor and analyse campaign performance to identify trends, insights and opportunities for improvement
- Produce clear, high-quality weekly reporting and performance commentary, identifying gaps and proposing solutions to drive continuous improvement
- Own and develop effective affiliate processes and reporting to support long-term, sustainable commercial growth
- Manage the affiliate agency relationship, working collaboratively towards shared goals and partnering on the planning and execution of campaigns
- Identify, onboard and manage affiliate partners, negotiating deals, promotions and incentives to drive high-quality traffic, conversion and sales
- Work with a diverse portfolio of affiliates, optimising activity to maximise user growth and channel performance
- Conduct regular market and competitor research to ensure Buyagift and Red Letter Days remain leaders within affiliate marketing
- Collaborate closely with the wider Acquisition team, as well as Marketing, B2B and Trade teams, to understand business challenges and opportunities
- Take ownership of affiliate technical, commercial and operational issues
- Contribute to finance and data processes, including performance reporting and validations
- Stay up to date with industry trends, attending conferences and networking events where appropriate to build and maintain strong relationships
Salary benchmarks
Our take
When Moonpig was founded in 2000, it bought into the idea that a personalised gift is always more meaningful, whether sent from the sofa, the commute, or the gym. Customers quickly bought into this vision, and Moonpig saw rapid growth culminating in its 2011 acquisition by Photobox for £120M.
Since then, Moonpig has seen continued success. Through expansion into new products such as flowers (Moonpig is now a top-3 online flower seller) and the development of its own app, Moonpig has established its place within the market for personalised gifts.
And it doesn't plan on slowing down anytime soon, as it looks to expand even further. Recent innovations have included the introduction of giant cards, and the company has also secured the ability to create exclusively branded ranges alongside Disney and Warner Bros. This commitment to innovation positions Moonpig to capture even more market share and strengthen its leadership in the industry.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Annual reviews
- Attractive annual bonus scheme - with increased earning potential based on business and individual performance
- Pension scheme where we match up to 5%
- Referral scheme with cash bonus available
- Interest-free travel loan
- Sharesave Plan - Save as you earn
- Generous staff Moonpig, Red Letter Days and Buyagift products
- Private medical insurance
- Private dental plan
- Life assurance paying 4x your salary
- Eye care vouchers
- Cycle to work scheme
- Free access to 24h mental health and wellbeing resource as well as one to one therapy sessions via Spill
- Dog-friendly offices
- Access to a broad range of training workshops and courses
- Technical and professional qualifications policy, allowing individuals to apply for a more formal professional qualification, using allocated individual allowance
- Career Conversations with your manager to create your Career Development Plan
- 25 days’ holiday plus 1 day per year of service (up to 30 days)
- Growing Your Family - 8 weeks paid supporting caregiver leave and 24 weeks full pay primary caregiver leave (based on qualifying criteria)
- Flexible working opportunities based on our Ways of Working - inclusive of Hybrid and Remote
- Summer Hours - We finish at 4pm on Friday's during the months of June, July and August
- Volunteering - 1 day - the equivalent of 8 hrs of time to give back - through a chosen charity or our MP Group Foundation
- Matched Funding Scheme - This scheme provides colleagues with a fundraising allowance to support causes close to their hearts
Company HQ
Farringdon, London, UK
Leadership
Catherine Faiers
(CEO)Previously Non-Exec Director at Allegro and COO of Auto Trader and Addison Lee. Was also Corporate Development Director at Trainline and a Director at DC Advisory.
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