Lead Marketing Analyst, Strava
Growth Marketing
$205-227k
+ Equity
3 days a week in office
Social network for tracking run and cycle routes
Be an early applicant
Social network for tracking run and cycle routes
501-1000 employees
Be an early applicant
$205-227k
+ Equity
3 days a week in office
501-1000 employees
Company mission
To create the most committed, close, and engaged athlete community on the internet.
Role
Who you are
- 5+ years of experience in analytics, data science, or a quantitative domain supporting growth marketing, with demonstrated ownership of retention, lifecycle, or user retention analytics
- Fluency in subscription or consumer app metrics — Churn, LTV, DAU/MAU, Day 1/7/30 retention, and an understanding of how they connect to business outcomes
- Deep familiarity with experimentation methodology — including hypothesis testing, A/B testing, incrementality measurement, and global or program-level holdouts used to measure marketing initiatives. Ability to design, analyze, and synthesize experiment results clearly to both technical and non-technical stakeholders
- Strong SQL proficiency and experience designing ETL workflows that balance performance and scalability, with comfort across BI and visualization tools (e.g., Looker, Tableau, Omni)
- Proficiency in Python and a consistent drive to improve processes and tools that deliver better results
- A proven ability to translate complex analytical findings into clear strategic recommendations for marketing, product, and finance stakeholders
- Experience with marketing measurement (MMM, MTA) or attribution platforms is a plus (e.g., Amplitude, Branch, AppsFlyer, or similar)
What the job involves
- The Marketing Analytics team powers the decisions that drive Strava's user growth and retention. We sit at the intersection of data and strategy, partnering across marketing, product, and finance to accelerate learning, make data-informed decisions, and define data-inspired solutions to fuel the growth of Strava’s platform
- In this role, you will be the analytics lead for Strava's retention and product marketing functions, bringing rigor and strategic insight to lifecycle campaigns, user engagement, user retention and marketing-led initiatives
- You'll work closely with lifecycle marketers, growth marketing, product marketing, and finance teams to define the right metrics, build measurement frameworks, and translate data into decisions that impact how millions of athletes experience Strava
- Own the analytics strategy for retention marketing and product marketing, including defining KPIs, building measurement frameworks, and translating outputs into actionable recommendations for key stakeholders
- Partner with product and lifecycle marketers to design and evaluate A/B tests and experiments across email, push, and in-app channels, ensuring rigorous incrementality measurement
- Build and maintain dashboards and reporting infrastructure that give marketing and product teams a clear, real-time view of retention health and campaign performance
- Develop deep behavioral insights into how different user segments activate, retain, and churn, using cohort analysis, LTV modeling, and churn prediction to surface at-risk users and high-value audiences before they're lost
- Collaborate with Growth Marketing and Finance on planning, forecasting, and performance tracking, and support translation of company OKRs into Growth Marketing team priorities
- Work cross-functionally with Product and Product Analytics to align on shared metrics, improve data instrumentation, and surface insights that inform both marketing and product roadmaps
Our take
Strava has created an online network where runners, swimmers and cyclists can record fitness activities, and compare and compete with their community. It offers both a free and premium subscription service with added features. The company also partners with local councils and urban planners who purchase valuable journey data from Strava which can be used to map out cities and develop safer cycle paths.
The platform helps members discover and plan workouts, as well as offering a leaderboard which is updated using GPS as users compete for the top spot on particular fitness segments.
With over 125 million athletes and growing, Strava released several new product rollouts in 2024, including an AI-enabled leaderboard. A partnership with the wearable fitness tracker Oura will mean Strava software is available on wearables, taking the company into fresh competition with the likes of Peloton and Apple. In 2025, the company secured new funding in a round led by Sequoia Capital, growing its value to $2.2 billion.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-6% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Nov 2020
$110m
SERIES F
Oct 2014
$18m
LATE VC
Total funding: $151.4m
Company benefits
- Competitive base salary & stock options
- 100% company paid benefits for employees and families
- Flexible paid time off
- $2,000 annual professional development stipend
- Paid time off for volunteering
- 401(k) plan - with company matching
- $1000 annual gear stipend
- $500 annual gym or coaching reimbursement
- On-site fitness rooms with showers, lockers, and towel service
- Weekly team workouts – including remote employees
- Safe and secure bike storage on-site
- Weekly all hands meetings
- Employee resource groups
- Anti-racism nonprofit company matching program
- Free lunch on Wednesdays on-site
- Regular team happy hours
- Team offsites and company retreats
- Cell phone reimbursement
- Generous industry discounts on gear and activities
- Race entries to events we sponsor
- Snacks and stocked kitchens on-site
- Strava gear
Company HQ
Mission District, San Francisco, CA
Salary benchmarks
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