Director of Growth Marketing, HashiCorp

• 8–10+ years of experience in B2B growth or performance marketing roles, preferably in SaaS or developer-focused environments
• A strong understanding of open-source, freemium, and PLG business models
• A proven track record scaling digital programs that drive measurable pipeline and revenue growth
• Expertise in modern digital growth strategies including SEO, SEM, social ads, content syndication, analytics platforms, A/B testing, web technologies and more
• A data-first approach to decision-making
• Comfortable navigating both strategic and tactical aspects of growth marketing
• An exceptional cross-functional collaborator and communicator, especially with product, sales, and data teams
• Experience hiring and developing high-performing teams

Desirable

• HashiCorp is looking for our next Director of Growth Marketing to lead the strategy, execution, and optimization of PLG campaigns across the company
• This leader will play a pivotal role acquiring, activating, monetizing, and retaining new customers to help accelerate HashiCorp revenue to $1B and beyond. The position reports directly to the VP of Revenue Marketing
• Own and evolve the company’s growth marketing strategy across multiple channels (e.g. paid media, SEO, email, website, etc.)
• Develop programs that increase acquisition of new users, accelerate free-to-paid conversion, and facilitate customer expansion to new products
• Partner with Product and Engineering teams to define and optimize onboarding and product-led growth (PLG) experiences
• Capitalize on the resourcing and capabilities of our new parent company IBM
• Use experimentation and data to improve conversion rates across key digital touchpoints (website, landing pages, sign-up flows, etc.)
• Define, monitor, and report on growth KPIs (CAC, LTV, acquisition & activation rates, etc.) and campaign performance; continually iterate based on results
• Collaborate with the sales and field marketing teams to create cohesive experiences that support both self-serve and sales-assisted motions
• Lead and mentor a high-performing team of growth marketers and channel specialists