Copywriter, Paperless Post
$73.5-85k
Online events & invitations platform
Be an early applicant
Online events & invitations platform
101-200 employees
Be an early applicant
$73.5-85k
101-200 employees
Company mission
To reimagine invitations through design and technology to help people connect at life’s memorable moments.
Role
Who you are
- You can spot a misplaced comma from a mile away and understand that real estate is precious and each character counts
- 2-4 years of experience writing engaging, consumer-facing copy for a digital brand, preferably in the retail or lifestyle space
- The ability to write SEO-driven blog posts and YouTube scripts, and to adapt and abbreviate this content when appropriate for TikTok
- Experience writing punchy copy with a wide range of inclusive cultural references, especially headlines, captions, and subject lines
- The ability to write both Instagram and user interaction copy, and an understanding of how those are different
- Scrupulous proofreading and copyediting skills, as well as fantastic grammar and a love of words
- The ability to confidently juggle multiple projects at once and prioritize work to meet deadlines
- Comfort with adapting to feedback/changes in strategy
- A genuine interest in entertaining, parties, and the ways that people gather
What the job involves
- Paperless Post is seeking a creative and strategic Copywriter to join our growing Brand Marketing team to support SEO, growth, and product marketing efforts
- This role will collaborate closely with designers, marketers, and product managers to carry out the voice of our brand and execute all copywriting tasks, bringing our brand to life with words
- From blog posts and YouTube scripts to email and UX copy, you’ll communicate the value of our platform, make our product more discoverable, and inspire our users to host creatively and confidently
- The ideal candidate can inhabit an experienced and instructional but fun-loving voice that helps our users create memorable events
- This role will work alongside our Copy team of full-time employees and freelancers to help us tell a cohesive story across all of our marketing channels, and will initially report to the Director of Brand Marketing and Communications until we build out the rest of the copy function
- We expect reporting to shift in late fall
- Write copy for all blog posts, both SEO and brand-driven, as well as email, on-site, YouTube scripts, paid ads, and social media (in partnership with our Senior Social Media Specialist)
- Translate product features and attributes into user-facing messaging in product marketing that clearly and concisely communicates the benefits of our product
- Have a strong command of the Paperless Post brand voice—one that is confident, positive, and witty
- Easily oscillate between witty brand copy and informational/instructional copy while maintaining a consistent, on-brand tone
- Be aware of how nuances in copy inform and engage users
- Delight and inspire our party-planning users
- Partner with the marketing team, including designers, and other stakeholders to create compelling communication that is more than the sum of its parts
- Support other copywriting tasks across the company, as needed
Our take
Sending invitations to events can be tedious and time-consuming, and outsourcing design can be expensive too. Paperless Post solves this problem with its technology-led, design-first approach.
Paperless Post first launched in 2009, and since then it has become a clear market leader in a field cluttered with fairly simple design and printing tools. Part of its success stems from its early adoption of mobile phones as a platform - while initially optimized for desktop use the company worked hard to develop its platform for mobile users. This has allowed Paperless Post to consolidate its growth in spite of market changes over the years.
Paperless Post is well-positioned to see considerable growth. It will need to continue to develop its partnerships and technology in order to fend off new competitors, however. Its unique designs and partnerships with brands such as Caroline Herrera go some way to achieving this, and its understanding of communication trends: switching to text message notifications rather than email as younger people abandon email as a way to communicate - indicate that the company is still ahead of the curve.
Steph
Company Specialist at Welcome to the Jungle
Insights
13% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Jul 2018
$10m
SERIES E
Apr 2014
$25m
SERIES C
Total funding: $46.4m
Company HQ
Financial District, New York, NY
Leadership
James Hirschfeld
(Co-Founder & CEO)Co-founded Paperless Post in 2007 after graduating from Harvard. Forbes 30 Under 30 in 2014.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 3 more jobs at Paperless Post