Senior Manager of Retention Marketing, ByHeart
Plus equity
Infant nutrition products
Open for applications
Infant nutrition products
101-200 employees
Open for applications
Plus equity
101-200 employees
Company mission
To make the best formula in the world.
Role
Who you are
- The ideal candidate is both a strategic thinker and a hands-on operator with deep expertise in CRM marketing, customer segmentation, and platform optimizations
- Strategic Retention Expertise: Deep experience in customer lifecycle management, with a strong understanding of segmentation, personalization, and automation
- Analytical & Data-Driven Mindset: Proven ability to interpret data, develop insights, and take a test-and-learn approach to optimization
- Experience in High-Growth Startups: Able work in a fast-paced, rapidly scaling organization and adapt to evolving needs
- Retention Platform Expertise: Hands-on experience evaluating, implementing, and optimizing retention and engagement tools
- Experience with email capture for acquisition growth
- Technical Proficiency: Hands-on experience managing email and SMS platforms, with a strong understanding of integrations and automation and through QA skills
- E-commerce & Subscription Experience: Strong preference for candidates with experience in high-growth DTC, e-commerce, or subscription businesses
- Leadership & Collaboration Skills: Ability to influence and work cross-functionally with teams including Growth, Creative, Product, and Data
- Customer-Centric Approach: Passion for understanding customer needs and behaviors, using insights to craft impactful retention strategies
- 5-7 years of experience in retention, lifecycle, or CRM marketing, with a track record of driving customer LTV and retention improvements
- Hands-on experience with Klaviyo and leading SMS platforms
- Proven track record of growing retention program
- Exceptional organizational skills with the ability to manage and execute multiple initiatives simultaneously
- Strong written communication skills and obsessively detail oriented
- Experience in DTC and subscription business is a plus
What the job involves
- Reports To: Senior Director, Retention, Lifecycle & CRM
- Start Date: ASAP
- We are seeking a strategic and data-driven Senior Manager, Retention to manage ByHeart’s lifecycle, retention, and email/SMS marketing program
- This role will be responsible for driving customer retention, maximizing engagement, and growing LTV
- Manage all lifecycle marketing programs, including welcome journeys, retention, replenishment, and transactional emails, ensuring a seamless customer journey
- Develop and execute retention strategies that nurture customers from acquisition through long term subscriber retention
- Identify opportunities to enhance retention and drive repeat purchase behavior
- Partner with cross-functional teams (Product, Analytics, Growth, Creative) to develop strategies that drive incremental revenue and increase customer LTV
- Lead the planning, sequencing, and execution of all email and SMS marketing campaigns (lead nurture, triggered messages, broadcast sends) ensuring best-in-class creative, segmentation, and personalization
- Continuously optimize email and SMS flows and develop and execute A/B and multivariate testing strategies to refine messaging, timing, and creative performance
- Own retention channel performance, setting and tracking KPIs
- Leverage analytics to measure the effectiveness of campaigns, customer segments, and lifecycle touchpoints, providing actionable insights
- Create and present regular performance reports to leadership, making strategic recommendations based on key trends and findings
- Manage and optimize ByHeart’s retention marketing stack, including ESP and SMS platforms
- Identify and implement new automation opportunities and platforms to improve efficiency and campaign effectiveness
Our take
The infant formula market in the US has long been dominated by a few major players, but recent supply chain disruptions and plant closures have opened the door for smaller companies to step in. One standout among these new players is ByHeart, which has quickly gained traction in the market. This success is largely due to ByHeart's early FDA approval, allowing the company to meet the increased demand during the formula crisis when larger competitors struggled to keep up.
ByHeart's focus on high-quality, small-batch formula made from grass-fed whole milk and all-natural ingredients has resonated with parents looking for trusted alternatives. This approach, combined with the acquisition of Cascadia Nutrition, gives ByHeart full control over its manufacturing process, ensuring the safety, quality, and reliability of its products.
Alongside this, the company recently raised significant funding to further boost its rapid growth. With this capital, ByHeart plans to expand its commercial presence in the US, and further develop its product pipeline. With such huge achievements to its name already, the company is in prime position to truly dominate the market.
Steph
Company Specialist at Welcome to the Jungle
Insights
62% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Apr 2025
$72.2m
LATE VC
May 2024
$95m
LATE VC
Total funding: $327.2m
Company HQ
Hudson Square, New York, NY
Leadership
Ron Belldegrun
(Co-Founder & CEO)Currently an Executive Board Member at Clean Label Project and a Steering Committee Member at the International Milk Genomics Consortium. They are also the Founder and Managing Partner at Consumer Health Ventures.
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