Digital product studio
101-200 employees
Posted today
£40-50k
101-200 employees
Company mission
To help clients have confidence in a new future by creating breakthrough experiences.
Role
Who you are
- A strategic, ideas-led copywriter with experience across both brand and marketing - B2B SaaS experience a plus
- Able to translate complex ideas into clear, accessible narratives for a B2B audience and understand the unique challenges of writing to persuade a very senior B2B audience, especially FTSE 500 budget owners
- Comfortable writing across formats, from sharp social copy to in-depth thought leadership
- A strong editorial instinct: you know what to say, how to say it, and when to say less
- A collaborative thinker who enjoys shaping ideas with designers, marketers, and subject matter experts
- Confident leveraging multiple voices across different contexts while maintaining consistency
- Able to justify writing decisions in terms of audience, message, and impact
- Comfortable working at pace and iterating based on feedback and performance
- Able to leverage technology and tools to create creative systems that scale
- Confident in using AI for research, ideation, and adapting for multiple environments
What the job involves
- We are looking for a strategic and creative Marketing Copywriter to help us shape how ustwo shows up in the market. This is a hands-on role for someone who can move comfortably between formats, from sharp social copy and campaign headlines to long-form thought leadership and complex B2B case studies
- You will work closely with our Marketing Designer and Marketing Principal to ensure that words and visuals operate as a cohesive system. Your goal is to bring consistency, personality, and a clear point of view to everything we publish, ensuring our voice resonates with ambitious partners across our target verticals
- Strategy & Planning:
- In partnership with Marketing leadership, conceive and implement a LinkedIn content strategy aligned with ustwo’s brand, marketing goals, narrative priorities, and commercial growth needs
- Collaborate with domain experts within the studio and marketing team to create engaging, value-driven content for a B2B audience
- Support tests on LI and IG, taking advantage of new ad products and strategies
- Content Development:
- Writing and editing 10+ monthly pieces of content across campaigns, and ongoing marketing activity
- Creating copy for social (LinkedIn, Instagram), blog content, and thought leadership
- Developing both short-form and long-form content across owned, paid, and earned channels
- Supporting the creation of compelling case studies that clearly articulate the value and impact of our work
- Writing for ustwo.com, including high visibility environments such as the homepage and services pages
- Contributing to press, op-eds, and external-facing narratives
- Supporting new business efforts through pitch decks and supporting materials
- Ghostwriting for senior leaders where needed, translating their perspectives into clear, engaging content
- Collaborating closely with designers to bring ideas to life across formats
- Iterating quickly based on feedback and performance insights
- Ensuring consistency, quality, and strong editorial judgement across all outputs
- Cross-team Collaboration:
- Work closely with Marketing team to support delivery of content aligned to our business needs and marketing strategy, and the subsequent content calendar. May include interfacing with broader studio staff including client services and leadership
- Support campaign integration across broader channels and owned media including our website in partnership with Marketing Developer
Salary benchmarks
Our take
ustwo is a group of digital product studios where creativity and cutting-edge technology blend together to create award-winning solutions. With a focus on design and tech excellence, ustwo partners with clients to tackle challenges and transform ideas into tangible, impactful products.
At the heart of ustwo's process is a focus on the user. By understanding customers' needs and outcomes, it crafts unique, innovative solutions that go beyond the ordinary. Driven by the belief that technology should improve lives, ustwo aims to bring joy and value to every project it takes on, turning complex problems into simple, delightful solutions.
It's also a B-Corporation, standing for social and ethical responsibility, integrating these values into its work and relationships with clients. And it has an impressive portfolio, including major brands like LEGO, Fresenius Medical Care, Go Go, Bots, and the Body Coach. Known for its groundbreaking work on mobile ticketing platform DICE and the iconic game Monument Valley, ustwo continues to push boundaries, striving to create fun, meaningful products that improve lives and inspire positive change.
Steph
Company Specialist at Welcome to the Jungle
Insights
-2% employee growth in 12 months
Company
Company benefits
- Healthcare coverage
- Retirement savings
- Profit share
- Wellness & resilience benefits
- Inclusivity training
- People manager training
- Referral bonuses
- Annual growth & development
- Work from anywhere policy
- 10 weeks & 10K at 10 years
- 5 days vacation at 5 years
- 3 month sabbatical at 3 years
Company HQ
London, UK
Leadership
Nicki Sprinz
(CEO)Initially joined ustwo in 2014 as a Business Director, since then they have worked in a number of roles, becoming CEO in 2024. Previously worked as a Writer for the Guardian and freelance before working at NHS Health Scotland, Whitespace, and Made By Many.
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