Growth Manager, Snap
$152-228k
+RSUs
Social media & camera company
Be an early applicant
Social media & camera company
1001+ employees
Be an early applicant
$152-228k
+RSUs
1001+ employees
Company mission
To empower people to express themselves, live in the moment, learn about the world, and have fun together.
Role
Who you are
- Ability to analyze performance, provide insights, and proactively implement campaign improvements to improve performance and customer lifetime value
- Ability to influence & partner with key internal stakeholder teams: senior leadership, product, design, brand marketing, and finance to ensure shared vision and drive initiatives forward
- Ability to initiate and drive projects to completion with minimal guidance
- A team player who can collaborate with cross-functional teams and external stakeholders
- Excellent presentation skills and comfort presenting to and communicating with senior leadership
- Bachelor’s degree or equivalent years of experience
- 4+ years of experience in performance marketing or a quantitative role (e.g., data, finance, strategy, consulting) with a focus in technology or social media
- Experience using Excel, SQL and data visualization tools (e.g., BigQuery, Looker, Tableau)
Desirable
- Hands-on experience running paid acquisition campaign across a variety of partners, countries, and channels (display, video, social, search, influencer)
- Experience partnering with external agencies to design and optimize creative across channels and countries
- Experience managing multiple growth channels (SMS, email, notifications)
- Experience building forecasting models such as lifetime value and estimated retention
- An understanding of digital marketing attribution models
What the job involves
- Build, optimize, and scale campaigns across a variety of partners and channels (display, video, search, etc.) to efficiently drive new user acquisition
- Collaborate cross functionally on SEO to research, test, analyze, and improve web ranking, engagement, and growth
- Conduct ongoing campaign performance reviews across channels, partners, countries, and strategies
- Collaborate with internal teams and external agencies to develop and test new ad creative
- Ideate and execute A/B tests to continually improve campaign performance
- Analyze community-level trends to identify areas of opportunity for further exploration
- Closely monitor how your initiatives are impacting topline company KPIs
- Partner with data science colleagues to deeply understand paid user engagement
- Present results, learnings, and recommendations based on program and campaign performance
Our take
Snap is the social media giant that owns Snapchat, a social media mobile app released in 2011. Created to serve as a more emotive communication form than texting, the app has gained mass popularity, reaching upwards of 400 million daily users worldwide.
After rejecting a billion dollar acquisition from Meta (then Facebook) in 2013, Snap has found itself in competition with the social media giant, particularly with Instagram. Despite this, the company has marked a place for itself in the ever competitive social media space through developing features like a Discover tab, augmented reality lenses, in-app games, ads and monetisation options, as well as launching its paid service, Snapchat+.
Snap has so far not earned an annual profit since going public in 2017, but as Snapchat's user base has continually increased it has nearly closed the gap. Like other tech companies it suffered in late 2022 due to a surprise drop in advertising revenue, but has been rebuilding to its former trajectory since then. Given Snapchat's lasting popularity amongst young people, further success appears likely.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 7 rounds)
May 2016
$1.8bn
SERIES F
Mar 2015
$200m
SERIES E
Total funding: $2.6bn
Company benefits
- Paid maternity, paternity and family caregiver leave
- Adoption, surrogacy, infertility and fertility preservation benefits
- Backup child care coverage, caregiver assistance and digital maternity care support
- Short-term disability, long-term disability, life insurance and AD&D insurance
- Comprehensive medical coverage, including PPO, HSA and HMO options
- Dental coverage, including orthodontia benefits
- Vision coverage, including LASIK benefits
- Gym perks and discounts
- Team fitness classes, hikes and races
- Sports leagues
- Cooking and nutritional workshops
- Generous time off and leave programmes
- Meditation and yoga classes
- Emotional and mental health support programmes and apps
- Social gatherings, team outings and volunteering programmes
- Speaker series, classes and subscriptions to educational programmes
- Snap Inc. provides a 401(k) plan that allows you to save on a pre-tax, Roth and after-tax basis for your retirement (yes, we even have the Mega Backdoor option!)
- Rocket Lawyer memberships
- Financial education programmes
- Compensation packages that let you share in Snap's long-term success!
- Have a teammate going through a tough time? Lend them a hand through our internal Snap-a-wish programme! We'll work hard to make sure they get the support they need.
Company values
- We Are Kind - We solve problems through action, make high-quality decisions and think with a strategic mindset
- We Are Smart - We solve problems through action, make high-quality decisions and think with a strategic mindset
- We Are Creative - We gracefully manage ambiguity, cultivate innovation and demonstrate an insatiable desire to learn
Company HQ
Sunset Park, Santa Monica, CA
Articles
Leadership
Evan Spiegel
(CEO)Graduated from Standford with a BS in Product Design.
Bobby Murphy
(CTO)Studied Mathematical and Computational Science at Stanford.
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