Director of Demand Generation, Wrapbook
$148.4-240.9k
US salary is dependent on location. All Locations in Canada CA$148.4K – CA$202.2K
Media production payroll & insurance solution
Open for applications
Media production payroll & insurance solution
201-500 employees
Open for applications
$148.4-240.9k
US salary is dependent on location. All Locations in Canada CA$148.4K – CA$202.2K
201-500 employees
Company mission
Wrapbook's mission is to make the lives of those working in production better.
Role
Who you are
- The ideal candidate will have a proven track record of successfully scaling demand generation functions in mid- to late-stage tech startups with complex buying motions, to large MM and Enterprise accounts
- You should be adept at targeting multiple defined personas within buying units and have experience in both vertical-specific and individual account targeting
- Your expertise should include implementing surround-sound approaches that yield measurable results and strong LTV to CAC ratios
- To excel in this role, you'll need to have a deep understanding of B2B marketing best practices, stay current with emerging trends and technologies, and be able to adapt quickly in a fast-paced environment.
- Your ability to translate complex data into actionable insights and communicate effectively with stakeholders at all levels will be crucial to our success
- 7+ years of strong DG / Growth experience, at least some of which in a demanding high-growth startup, which you enjoyed and excelled at
- 3+ years of people management experience - small teams ok
- A passion for driving measurable results and hitting ambitious KPIs while marketing an exciting disruptor for a vertical industry
- Strong desire to own the pipe number to back into revenue goals at a high-growth startup
- Great presentation and dashboard skills to be able to show your measurable results clearly on a regular basis - be able to tell the bigger-picture story along with the numbers
- Tech stack: Salesforce; Marketo or other email automation; 6sense, Demandbase or other buyer-intent platform
What the job involves
- We're seeking an experienced Director of Demand Generation to join our Marketing team
- You'll report directly to the head of Marketing and play a crucial role in driving our growth strategy
- Your primary responsibility will be to generate high-quality B2B pipeline and hit ambitious revenue targets through innovative ABM strategies
- At Wrapbook, we believe in data-driven decision making and continuous optimization
- Develop and execute comprehensive, engaging demand generation strategies that align with our business goals and target audience
- Lead and mentor a small but mighty team of DG specialists
- Collaborate closely with sales, product marketing, and other cross-functional teams to ensure alignment and maximize results
- Implement and optimize ABM campaigns targeting key accounts and industries
- Analyze campaign performance and iterate to maximize pipe creation and movement
- Manage and optimize demand generation budget to ensure maximum ROI
Our take
Payroll systems for the production industry are long outdated, with the vast majority of administration still being completed manually, in person, and on paper. This forces cast and crew members to loose many hours in unpaid work and drives up production costs.
Wrapbook's app helps cast and crew complete onboarding, submit timecards and track payments. It offers touch and face ID and helps users track various filings as they pass through the system. Its position as one of the country’s only entertainment-compliant companies of its kind has given it a strong head start in its field.
The company's product is used by well-known production companies such as CollegeHumor, Creative Blood and JN, and serves over 1,000 companies in total. In 2021, commitments from new and existing investors boosted Wrapbook’s valuation to $1 billion, earning it unicorn status. With this funding, it has continued to bolster its payroll platform and workforce to best support the needs of production companies.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
Sep 2024
$20m
LATE VC
Nov 2021
$100m
SERIES B
Total funding: $150.3m
Company benefits
- Health & Benefits - choose from several customizable plans, including vision and dental
- Minimum Time Off - Everyone is encouraged to take at least 3 weeks off annually
- 401K & RRSP
- Work Remotely
- IT Setup for Your Home
- Lifestyle Perks - Wrapbook employees get a monthly stipend to treat themselves
- Stock Options
- Parental Leave
Company values
- Compassionately Direct - Seek to understand each other while communicating transparently
- Be Yourself - Respect and celebrate our diversity
- Bias Towards Action - Lean into taking action, fast in low stakes and deliberate in high stakes
- Delight Customers - Win users’ hearts with seamless, compliant, and secure services
- Own Our Work - Be accountable to our impact. Surface issues to learn together
Company HQ
Midtown Manhattan, New York, NY
Articles
Leadership
Cameron Woodward
(Co-Founder)Director of Interactive Marketing at Invisible Children. Next, Co-founded and Executive produced Sprinkle Lab for 8 years. Went on to Found and serve as CEO of Film Casualty Insurance Agency.
Naysawn Naji
(Co-Founder)Early career as a Programmer at McGill University. Became a Software Developer at Xiphos Technologies. For over 4 years was Program Manager at Microsoft. Founded artSumo.com. For 5 years was CTO of Grupo Regalii.
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