Growth Marketing Lead, Otter.ai
$180-230k
3 days a week in office (Mountain View, CA)
Voice-first team collaboration app for meetings and conversations
Posted today
Voice-first team collaboration app for meetings and conversations
101-200 employees
Posted today
$180-230k
3 days a week in office (Mountain View, CA)
101-200 employees
Company mission
To make all voice conversations accessible and searchable through Ambient Voice Intelligence™.
Role
Who you are
- Reporting to the CMO, this role is perfect for someone with a data-driven mindset, exceptional analytical skills, and a passion for uncovering new growth opportunities through continuous testing and analysis
- 8+ years in growth marketing, with hands-on experience managing and optimizing paid acquisition campaigns
- Proven success in paid user acquisition, with a current focus on large-scale campaigns across Meta and/or YouTube
- Demonstrated expertise in managing and optimizing substantial budgets, with a commitment to maximizing LTV
- Advanced analytical skills and experience with top marketing analytics tools (e.g., Google Analytics, Amplitude, AppsFlyer), with proficiency in SQL and advanced Excel
- In-depth knowledge of Google Ads, Facebook Ads Manager, and other relevant platforms, with the ability to translate data into actionable growth strategies
- Strong track record of driving user growth through data-driven, results-oriented acquisition strategies
- Excellent collaboration and communication skills, able to work effectively across product, design, engineering, and data teams
- Creative and experimental mindset, eager to test new approaches and push boundaries in growth marketing
- Bachelor’s degree in a science or engineering discipline is preferred
What the job involves
- We're seeking a talented Senior Growth Marketing Lead to oversee and scale our paid acquisition efforts across Meta and YouTube
- In this role, you'll own the full lifecycle of paid campaigns, from strategic planning and execution to ongoing optimization, with a focus on maximizing LTV
- You’ll collaborate closely with teams across design, product, data science, and engineering to align campaigns with growth targets and product roadmaps
- Strategically plan, execute, and optimize paid marketing campaigns across Youtube and Meta optimizing based on LTV:CAC
- Continuously create and analyze campaigns, conduct A/B tests, and leverage insights to identify optimization opportunities
- Partner with design, product, marketing, engineering, and data science teams to ensure campaigns align with overall growth goals and product roadmap and that all tracking and reporting is optimized
- Own, manage and optimize large scale paid media budget, leveraging internal and external resources as needed, ensuring optimal allocation and exceeding LTV:CAC targets across channels
- Stay abreast of the latest trends and best practices in paid user acquisition on Meta and Youtube
- Continuously test new ad formats, targeting strategies, and creative approaches to uncover untapped growth opportunities
- Provide regular reports on campaign performance, insights, and learnings to leadership and stakeholders
Our take
Otter specifically thought of business professionals who are running from one meeting to the next, while juggling multiple projects with various teams. The company's technology integrates with platforms like Zoom, providing a way to record meetings and convert speech to text in real-time. It then streamlines communications for smarter, more collaborative, and more productive meetings—the first use of conversational AI to turn meetings into an actionable workflow.
This allows people to benefit from captioning, as well as teams to have a written record of the conversation, which can be edited and shared. Its AI can also highlight and comment on important sections of a meeting transcript, and automatically tag action items. In addition to businesses, students and universities – including UCLA, Tulane, and Western Kentucky – use the tool to increase accessibility.
The platform is used in more than 230 countries and has transcribed over 100 million meetings. Otter is far from alone in the audio transcription market, estimated to be worth nearly $41.89 billion by 2030, with Google’s free transcription tool posing a potential threat, as well as competitors such as Rev.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 5 rounds)
Feb 2021
$10m
CONVERTIBLE
Feb 2021
$40m
SERIES B
Total funding: $73m
Company benefits
- Stock and equity package
- Parental leave benefits
- Retirement savings program 401(k)
- Boundless snacks and free catered lunches
- Team lunches and social events
- Work from home opportunities
- Comprehensive package that includes health care (medical, dental, vision, life, disability) and mental health support
- $500 home office stipend
Company values
- Set Audacious Goals
- Work with Passion
- Engage with Authenticity
- Build with Ingenuity
- Operate with Speed
Company HQ
Old Mountain View, Mountain View, CA
Articles
Leadership
Sam Liang
(CEO)Earned a PhD from Stanford and then joined Cisco as a Senior Software Engineer. Worked as a Tech Lead at Google and is a member of the Forbes Technology Council.
Yun Fu
(CTO)Has a PhD in Computer Science from Duke. Worked as Yahoo's Principal Software Engineer and was Head of Infrastructure at Particle Media.
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