The UK is suffering a growing workplace skills gap. Many are hoping the answer can come in the form of ‘microcredentials’ - highly specific short form skills training that can be easily delivered and digested in the workplace. We’re seeing this already in the breakdown of post-16 education into micro-learning modules, but it’s a format that’s yet to be carried over into businesses. 5Mins is looking to change that.
5Mins describes itself as a TikTok for workplace learning, with a current roster of over 12,000 short-form educational videos. It’s gamified with leaderboards and a social feed. Plus, it’s AI-driven to deliver relevant daily content. In sum, it’s carrying over the tried-and-tested high engagement model of social media to the employment sector, where demand for this content is growing.
Successful giants like Google, Apple, and Pixar have all fostered a strong learning culture, with brands like Cisco making the cultural shift to follow suit. It’s easier than, and for many organisations preferable to, rehiring or redeploying their workforce. Plus, it offers a strong employee incentive that keeps businesses competitive in a hot labour market. So the time is right for 5Mins, and with a strong model and an impressive content library it could see strong demand.
Kirsty
Company Specialist at Welcome to the Jungle
