Vice President of Revenue & Performance Marketing, ActiveCampaign
Customer experience automation
Job no longer available
Customer experience automation
501-1000 employees
Job no longer available
501-1000 employees
Company mission
To help businesses and organizations to automate their entire customer experiences.
Role
Who you are
- You have extensive experience in developing innovative cross-channel GTM programs in a multiple GTM strategy environment inclusive of self-serve (free or trial), sales led, and partner GTM channels
- You can simultaneously drive investment strategy, execution, and continuous optimization with a growth mindset
- You are an expert in effectively developing strong and influential relationships with GTM partners - understanding the importance of working hand in hand with our revenue partners to drive alignment, and business performance
- You are an effective storyteller with the ability to clearly communicate marketing performance, roadmaps, trade-offs and prioritizations
- You understand the importance of working in direct partnership with product marketing, brand leaders, and revenue teams to continuously optimize the customer experience through compelling, timely, resonant, and differentiated creative
- You are also an authentic and conscious leader that can simultaneously drive a highly performant marketing team with a builder mindset
- 12+ Years in Marketing and/or related field with 8+ years in people leadership
- SaaS Experience
- MarTech or adjacent industry experience Have led larger and diverse marketing sub-teams, inclusive of paid, owned, and partner marketing teams
- Ability to balance a data-informed approach with the art side of the marketing craft throughout the investment and optimization strategies
- A data storyteller - one that not only understands marketing investment performance - but most importantly the impact to both short-term and long-term business objectives
- Expert knowledge of owned and paid channel strategies, and the integration of those throughout the entire customer life-cycle - from awareness to retention
- Superb communications skills across all mediums, and all levels of the organization
- Can skillfully and succinctly communicate marketing strategies, ROI, performance, and trade-offs to all levels of the organization
- Ability to successfully plan, build, execute, and optimize programs with our revenue and product partners, effectively helping to drive the entire ActiveCampaign GTM engine to success
- Drive a mentality of continuous optimization, growth, and performance throughout the marketing team
- Experience in both SMB and Enterprise B2B is preferred
What the job involves
- As the Vice President of Revenue & Performance Marketing, you will build and drive the marketing growth engine for ActiveCampaign
- In this role you will help drive our full-funnel performance investment strategy in direct partnership with the CMO, and key GTM partners
- Managing and leading a high-performing team that you have designed and built
- Working with your brand, product marketing, and revenue peers to not only develop effective GTM strategies, but drive continuous testing and optimization of program investments
- Planning, building, executing, and optimizing prioritized growth programs with our revenue and product partners, effectively helping to meet and exceed business objectives
- Driving a continuous partnership with cross-functional GTM leaders to drive efficient and effective business performance
- Reporting out on marketing performance on a weekly, monthly, quarterly, and annual basis
- Working closely with the CMO and other marketing executives to develop and continuously refine our program/working dollars investment strategies
- Developing integrated and creative campaigns and programs across paid and owned channels
- Helping drive an optimal customer experience throughout all customer touch points, ultimately improving conversion, performance, and brand affinity
- Acting as a culture leader within and outside of marketing, showcasing the ActiveCampaign values in action
Our take
Marketing and CRM tools are essential to scale a business in the current landscape. Existing tools for optimizing engagement, scalability and data analytics have surged in popularity, but many solutions remain unaffordable for small businesses.
ActiveCampaign provides an integrated platform for email marketing, marketing automation and CRM with the focus on providing businesses with the ability to optimize customer experiences. The platform leverages machine learning and automation to increase the rate that its clients can scale their engagement levels, regardless of whether the user is running a small or large business.
Despite high-profile competitors, the company has found a gap in the market by providing an integrated and unified solution combining hundreds of tools. The platform is available as an entire package for enterprises, but smaller companies can opt for cheaper and streamlined tool kits. In 2022, ActiveCampaign announced the implementation of over 400 customer ideas into its product. It has also partnered with ActiveEngine, the first ActiveCampaign-only agency, to enable businesses to make better discovery calls and close more deals. With the 2024 opening of a hub in Krakow, it is further expanding its European footprint.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-18% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Apr 2021
$240m
SERIES C
Jan 2020
$100m
SERIES B
Total funding: $360m
Company benefits
- Mac computer, modern apps, and access to a $250 quarterly WFH stipend, as well as regional Hubs that serve as a central meeting space.
- Open PTO, the ability to work remotely, a sabbatical program, and flexibility in your work schedule.
- Access to the Calm meditation app, the Modern Health coaching app, and telemedicine support for mental health.
- Equity for all employees to help create alignment and an ownership mindset across all team members as we grow.
- Access to 1:1 sessions with career coaches, and Udemy subscriptions.
- Generous 401K matching that have no wait or vesting requirements.
- Dedicated Employee Resource Groups for moms, dads, and parents, manager training to better support working parents, and flexible working schedules to make parenting during remote work a bit less stressful.
- Dedicated career development conversations and regular salary reviews.
- Full medical, dental, and vision, and pay 100% of your premiums for the HSA plan.
- Stay connected with teams around the globe through digital outings & trainings, an automated coffee roulette program, and biannual team kickoffs.
- Donation matching and 3 days of Volunteer Time Off for all employees every year. We also make it easy to participate in local elections by giving employees the day off.
Company HQ
Chicago Loop, Chicago, IL
Leadership
Jason VandeBoom
(CEO)Jason founded ActiveCampaign in January 2003 as CEO. They have worked there ever since, alongside being a Future Founders Board Member since February 2020.
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