Senior Product Marketing Manager, Thanx
$146-182k
+ Equity. Salary dependent on location. Canada: $138,000 - $148,000 CAD
Senior and Expert level
Remote from Canada, US
Restaurant guest engagement software
Be an early applicant
Restaurant guest engagement software
21-100 employees
HospitalityB2BMarketingSaaSData AnalysisSales
Be an early applicant
$146-182k
+ Equity. Salary dependent on location. Canada: $138,000 - $148,000 CAD
Senior and Expert level
Remote from Canada, US
21-100 employees
HospitalityB2BMarketingSaaSData AnalysisSales
Company mission
To empower restaurants to drive profitable growth by delivering loyalty as a measurable business outcome.
Role
Who you are
- You're a product marketer who owns outcomes, not output
- You are naturally curious about customers and not-yet customers
- You write well and fast, and you get real satisfaction out of turning a customer's results into something a salesperson, a CSM, or a prospect can immediately use
- You've spent enough time in growth-stage B2B SaaS to know how companies like ours work: how sales cycles move, what CS teams need, why launches succeed or stall
- You have run launches where you set the strategy, not just the deliverables, and you have built positioning that sales adopted because it worked, not because you told them to
- You decide what matters and what doesn't
- You hold a steady output of high-quality material, you figure things out when the path isn't obvious, and you notice a gap and fill it before anyone assigns it
- You are equally comfortable briefing the exec team and sitting on a customer call taking notes
- You treat AI as a working partner. You know the output is only as good as the context you give it and the review you do afterward, and you invest time in both
- You build or improve things other people use. When you solve a problem, you put in the extra effort to make the solution reusable, so nobody on your team has to solve it again. Then you do the harder part: make it good enough, and obvious enough, that using it beats going back to the old way
- You do not wait to be assigned the work. You notice when a one-off request is really a recurring problem, and you decide it is worth solving before anyone asks you to
- 8+ years in B2B SaaS, including 5-7 years in product marketing, customer marketing, or a closely adjacent role
- Ownership of at least one major product launch end to end, including the strategy and the tradeoffs, not just the deliverables
- Positioning or messaging work that sales and CS actually adopted, and a clear account of how you got them to
- A portfolio of written work you can walk us through, including case studies, product content, and enablement materials, and a clear sense of what it accomplished
- Experience conducting customer interviews and finding the story inside them
- Strong instincts for learning core personas, and for adapting the same material across prospects, customers, internal teams, and partners
- A track record of working productively with sales and customer success, and of creating enablement content those teams actually used
- Experience influencing cross-functional teams you don't manage, and presenting to executives
- Comfort with video and multimedia formats, not just written content
- Restaurant or hospitality technology experience is a plus
What the job involves
- Thanx ships a lot. That effort only matters if the market, our prospects, and our own customers understand it and adopt it. The range is wide: big agentic AI launches like our most recent, RecoveryAI; technical ones like Square ordering, where the value exists in the minutia; and everything in between. Each has a different goal, and you work backward from that goal rather than running the same playbook every time
- That's this role. You own how the market understands what we build. You set launch strategy, own positioning and messaging for the surface areas you cover, and turn what our customers are doing into proof that makes the value obvious to prospects, customers, internal teams, and partners
- You report to the VP of Marketing and operate as a peer to sales, CS, product, and partnerships leadership. You will lead cross-functional launch teams without formal authority over them, brief the exec team on what is and isn't landing in market, and make the call on what we do and don't invest in
- Everyone at Thanx has equity and is expected to operate like an owner. That means real intensity, including evenings and weekends when the work calls for it. If that isn't what you're looking for right now, this isn't the right role. We would rather you know that before you apply than after you start
- You build the tool that makes the content. Instead of just writing the case study, you also build what orchestrates the whole case study production process: one customer interview in, a dozen usable formats out, page drafts in Webflow, deck content, and social assets that don't wait on a designer. Sales and CS run it themselves rather than queuing behind you, and the test is whether what comes out is usable without review cycles
- You find the stories in the product. You use our internal analytical AI tool, Sherlock, to investigate how customers actually run their business on Thanx, surfacing the learnings and outcomes that today only exist in our CSMs' heads. You turn those golden nuggets into externally facing content in days, not weeks. Gone are the days of long-form content that takes months to produce
- You get content seen. You treat distribution as half the job. You keep trying formats until one breaks through: video, podcasts, live events, office hours, community forums, whatever gets the audience to show up, and you use AI to make the learning curve shorter and the output more fun
- You know the market and the competitive landscape cold. You use AI to listen for and understand what competitors are shipping and what operators are actually dealing with - traffic softness, labor costs, delivery margins - and can explain how those connect to what we sell and how we are different
- Positioning and messaging. Own product-level positioning and messaging for the platform areas you cover. Build the frameworks, get sales and CS to adopt them, and revise them as the market and the roadmap change. You are the person who decides how we talk about what we build, and the person who defends that choice when someone disagrees
- Launch strategy and delivery. Own launches end to end: set the tier, define the goal, choose the tactics that fit that goal, run the cross-functional team, and report honestly on what worked. You decide what gets a full launch and what gets a release note, and you make that call based on business impact, not internal enthusiasm
- Customer stories and proof. Own the proof library, not just the individual stories. Interview newly launched customers and the internal teams behind them, find the unique angle, and produce everything from short reference stories to full case studies with quotes, metrics, and narrative. Build the system that turns one interview into one-pagers, slides, use case documentation, and the proof that answers "show me someone doing this" and "when would I use this feature?" Know where the gaps in our proof are before sales tells you
- Enablement for sales, CS, and partners. Own what those teams know and say about the platform. Build the training, the competitive positioning, and the objection handling, then measure whether it is being used and whether win rates moved. Work directly with sales and CS leadership on where the gaps are
- Market and competitive command. Own our point of view on what competitors are shipping and what restaurant operators are actually dealing with. Bring that back into positioning, roadmap conversations, and exec discussions. Be the person the exec team asks when they want to know what is happening in market
- External and in-product content. Keep a regular cadence of customer-win content for social and partner channels ("this brand launched this week, here's why it's interesting"), and apply a product marketing lens to the Help Center and in-dashboard content: embedded video, plus the context that explains why and when to use a feature, not just how it works
- How We Will Know It's Working
- At six months: you have run at least one Tier-1 launch end to end, sales is using messaging you wrote, and you have published proof for customers who launched on your watch
- At twelve months: positioning is largely owned by you, the exec team comes to you for market intel, and the systems you have built mean the next launch takes less of everyone's time than the last one
Our take
Consumer expectations are at an all time high, and the way that brands facilitate engagement with their customers must be distinctive and authentic to the brand. That’s an extremely challenging task for brick and mortar retailers, like restaurants, competing in a digital age.
Thanx helps businesses like these with a multi-channel marketing platform that replaces and consolidates point solutions into a single loyalty-driving channel. Its distinctive strategy is to focus on delivering non-traditional loyalty programs, maximizing a sense of distinctive engagement that heightens brand-consumer relationships.
After a period of development, which included the acquisition of marketing and data insights platform ZeroStorefront, Thanx fully launched what it calls Loyalty 3.0 - that enables any brand to deliver sophisticated loyalty programs regardless of its size and scope. It has also partnered with Olo, an SaaS platform for restaurants, so that its users can take advantage of its Order, Pay, and Engage solutions on top of its own offerings.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Top investors
10% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Dec 2016
$17.1m
SERIES B
Nov 2014
$4.7m
SERIES A
Total funding: $23.1m
Company HQ
Polk Gulch, San Francisco, CA
Leadership
Zach Goldstein
(Co-Founder & CEO)Attended Dartmouth before joining Bain & Co as a Consultant. Founded Thanx on graduating from Stanford with an MBA.
Aaron Newton
(Co-Founder & Chief Data Officer)Aaron is a veteran of tech companies like CNET and Epitomic.com. Most recently, they were working at Cloudera as employee #6.
Darren Cheng
(Co-Founder & CTO)Founded Thanx on graduating from Dartmouth with a BA in Computer Science.
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