Senior Demand Marketing Manager, Afresh Technologies
Content and Campaigns
$171-209k
More information about location
SaaS for grocery store operations
Open for applications
SaaS for grocery store operations
101-200 employees
Open for applications
$171-209k
More information about location
101-200 employees
Company mission
To eliminate food waste and make fresh food accessible to all.
Role
Who you are
- 5-7 years of experience managing GTM efforts (events, demand generation, content) for Enterprise SaaS
- Proven execution of custom ABM campaigns that delivered results and shows resourcefulness and creativity with small budgets; able to manage digital channels preferred
- Significant cross-functional experience across sales and marketing teams in Enterprise SaaS
- Preferred retail or grocery industry marketing experience
- Strong organizational, planning, and project management skills
- Curiosity, creativity, and a strong ability to multitask, trial new ideas, change priorities rapidly, and work through ambiguity with ease
- Strong analytical skills, with the ability to gather data, qualitative and quantitative, and emerge with insights to make and communicate well-reasoned decisions
- Ability to think strategically and willingness
What the job involves
- We are looking for a Senior Demand Marketing Manager who is excited to wear multiple hats, balancing the strategy and execution of demand generation campaigns, event strategy and logistics, and content creation
- In this highly collaborative role, you will work directly with the Head of Marketing, VP of Sales, and Sales Directors to design, execute, and optimize bespoke enterprise marketing campaigns to engage and convert key contacts within our targeted grocer account list
- This is an exciting opportunity to shape the future of our marketing strategy and execution while directly impacting the company’s growth trajectory
- Partner closely with sales to develop, execute, and analyze 1:1 marketing programs and campaign strategies that engage and accelerate deals with key target accounts
- Own the planning and execution of industry event sponsorships, from logistics to booth design and on-site sales coordination, with a focus on pipeline growth
- Collaborate closely with sales, marketing, and product to build content and design distribution plans that support sales enablement
- Track and analyze results of all marketing channels and programs to continually optimize ROI
- Manage vendor relationships, budget, and timelines to complete all work effectively
- Be customer-obsessed and systematically bring customer and prospective customer feedback into your plans
Our take
Antiquated inventory management systems are detrimental to grocers' money and time. Generalized and paper-based systems result in the over-purchase of stock, and this results in waste of fresh food and financial budgets.
Afresh has created an operating system designed specifically to manage inventory and sales of fresh food. The system is powered by AI to help provide forecasting and analysis of inventories, helping grocers stock more economically and thus waste less fresh food.
The company has grown rapidly in recent years, and has partnered with thousands of stores in 40 states across the US. Clients include Albertsons, WinCo Foods, Heinen's, Save Mart, Bashas and Cub Foods.
Freddie
Company Specialist at Welcome to the Jungle
Insights
6% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Aug 2022
$115m
SERIES B
Nov 2020
$13m
SERIES A
Total funding: $147.8m
Company benefits
- Comprehensive health plans
- Generous parental leave
- Equity packages
- 401k matching
- Flexible vacation policy
- Monthly grocery stipend
- Professional development program
- Monthly physical / mental health stipend
- Work from home stipend
Company HQ
Yerba Buena, San Francisco, CA
Leadership
Matt Schwartz
(Co-Founder & CEO)Worked as a consultant for Bain before going on to pursue their passion for food systems. They also previously founded Statfoods.
Volodymyr Kuleshov
(Co-Founder & Advisor)Has a PhD in computer science from Stanford. Alongside Afresh, they are an Assistant Professor in the technology department at Cornell.
Nathan Fenner
(Co-Founder)Has a Bachelors, Masters and MBA from Stanford University. Post studying, they became a Lecturer at Stanford in the Mechanical Engineering department before working at Liquid Robotics.
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