Senior Product Marketing Manager, Coinbase
Trading
$170.8-200.9k
Digital currency exchange
Posted today
Digital currency exchange
1001+ employees
Posted today
$170.8-200.9k
1001+ employees
Company mission
To increase economic freedom for more than 1 billion people.
Role
Who you are
- 8+ years of product marketing, growth marketing, or product management experience in a consumer-facing app with a demonstrated track record of driving measurable trading or financial product adoption
- Hands-on experience marketing trading, investing, or derivatives products at companies such as Robinhood, SoFi, Tastytrade, Schwab, Kraken, Binance, or similar, with deep familiarity with active trader behavior and motivations
- Proven ability to own both product launches and growth strategy end-to-end, from positioning and messaging through channel execution and performance measurement
- Advanced quantitative and analytical skills with demonstrated experience defining success metrics, running experiments, and using data to inform campaign and product decisions
- Experience running large-scale growth programs, engagement campaigns, or win-back initiatives that drove measurable volume or retention outcomes
- Utilizes generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality
What the job involves
- As a Senior Product Marketing Manager on the Product Marketing team within the Consumer & Business group, you'll own the go-to-market strategy for trading products in the Coinbase retail app.
- This team defines the narrative that Coinbase is the best place to trade across asset classes, from spot to perpetual futures and options.
- You'll be the connective tissue between the trading product team and marketing, driving trading volume growth through product launches, sharp positioning, and creative growth programs that turn awareness into action
- Own the end-to-end trading PMM strategy, translating a complex product suite (perpetual futures, options, margin, spot) into customer-first positioning and messaging that drives adoption
- Lead go-to-market for new trading instrument launches on the retail app, including audience strategy, value proposition development, channel planning, creative briefing, and measurement
- Drive trading volume growth across the full funnel, partnering with CRM and growth teams to activate awareness campaigns, new product launches, and win-back programs targeting churned traders
- Conceive and execute novel engagement programs (trading competitions, incentives, event-driven campaigns) that reach active traders and accelerate adoption of new instruments
- Build deep customer understanding across trader segments, from first-time derivatives users to active traders with accounts at competitors, turning insights into smarter positioning and product feedback
- Define success metrics tied to trading volume and instrument adoption, monitor performance, run experiments, and deliver clear recommendations to product and marketing leadership
Our take
Coinbase has built a reputation as one of the most accessible entry points into the world of cryptocurrency. With features like crypto wallets, direct bank account linking, and merchant payment tools, it's helping bring crypto into the mainstream. But the company isn't just relying on its early success, it's evolving fast to stay relevant in a rapidly changing market.
For example, its doubled down on institutional clients, now serving as the custodian for the majority of approved Bitcoin and Ethereum ETFs. Its Prime platform also offers a full suite of services for hedge funds, asset managers, and financial institutions. As demand for regulated crypto products rise globally (particularly in Asia), Coinbase is ready to expand.
Its also making moves to engage with younger audiences, by partnering with Riot Games to sponsor global eSports events for League of Legends and Valorant. This partnership highlights Coinbase's strategy to integrate Web 3.0 technologies into mainstream entertainment, aiming to bridge the gap between gaming and cryptocurrency for a new generation of users.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-24% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Oct 2018
$300m
GROWTH EQUITY VC
Aug 2017
$108.1m
SERIES D
Total funding: $528.5m
Leadership
Brian Armstrong
(Co-Founder & CEO)Previously founded UniversityTutor.com, also worked as a Software Engineer at AirBnb
Alessia Haas
(CFO)Previously held various head positions, including VP at GE Healthcare, Director at Merrill Lynch and CFO at CIT Bank and Oz Management
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