Account-Based Marketing Manager, Nexthink
Customer Growth
+stock options
Digital employee experience management
Be an early applicant
Digital employee experience management
501-1000 employees
Be an early applicant
+stock options
501-1000 employees
Company mission
Nexthink's mission is to delight people at work by helping IT to shape smart and productive workplaces.
Role
Who you are
- The ideal candidate will have a proven track record in deploying 1:1 and 1:few marketing strategies and tactics to engage new personas and generate cross-sell opportunities
- 7+ years of Field Marketing, ABM, and/or campaign/program marketing experience in B2B, and IT/Tech space
- Proven success driving marketing activities for high-growth B2B Cloud/SaaS software companies
- Experience with the creation, execution, and measurement/optimization of marketing campaigns that drive customer expansion and growth
- Excellent marketing project management skills to allow for timely planning, execution and reporting
- Knowledge of marketing automation (Marketo preferred) and ABM tools (6Sense, SFDC, Pathfactory, Zoom Info, Reachdesk preferred)
- Proactive in addressing challenges with a solution-oriented mindset, and proven track record in solving complex problems
- Effective communication and presentation skills, be highly organized, demonstrate consistent success, and have a ‘test and learn’ mentality
- Professional level of written and spoken English and German/French languages
What the job involves
- Nexthink seeks an Account-Based Marketing Manager, Customer Growth to join our growing team
- In this role, you'll blend strategy and creativity to plan, organize, and implement end-to-end campaigns that generate and accelerate pipeline through cross-selling into new personas within key customer accounts
- You’ll collaborate closely with client sales, product marketing, and the wider demand and ABM teams to tailor GTM initiatives into personalized account journeys
- Account Planning: Coordinate with sales and customer success teams to analyze customer data and uncover cross-sell opportunities in key customer accounts. Formulate strategic cross-sell plans and offerings based on specific account needs and determine the quickest route to introduction (whether through existing champions or new personas)
- Campaign Execution: Design and manage personalized marketing campaigns that leverage various channels (email, events, web, direct mail, etc.) to engage targeted accounts effectively
- Persona Development: In close collaboration with campaign and product teams, define key cross-sell personas, understand their needs and pain points, and determine how Nexthink solutions can address them. Partner with content teams to repurpose and tailor content that addresses specific persona needs
- Performance Tracking: Monitor, analyze, and report on the effectiveness of customer ABM initiatives, using data to optimize future campaigns and strategies. You will regularly report your findings and outcomes to sales, marketing, and business stakeholders to inform future initiatives
Salary benchmarks
Our take
Bad experiences with IT environments cost companies 100 hours per person each year. In order for businesses to avoid those hours of lost productivity, they need to ensure that their employees' digital experience is working for them.
That's where Nexthink's digital experience platform comes in. Its platform combines monitoring, user engagement, analytics, and automation — all from the employee’s perspective. Using one platform, companies are able to handle all parts of their employee's digital experience cycle, from issue detection to employee engagement. Not only does this allow for businesses to be more productive, it also leads to happier employees no longer bogged down by frustrating IT failures.
The company boasts over 1,100 enterprise customers with more than 15 million employees between them. With offices across the globe, its existing customer base is already large. Nexthink has remained focused on further innovation and partnerships, adding capabilities such as conversational AI. The increase in companies looking to invest in digital employee experience tech is set to keep Nexthink on its existing growth trajectory.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 7 rounds)
Feb 2021
$180m
SERIES D
Nov 2018
$85m
SERIES C
Total funding: $336.2m
Company benefits
- Flexible working
- Life insurance
- Critical illness cover
- Income protection
- Pension plan
- Maternity & Paternity leave
- Car allowance
- Job training and professional development
- 22 days holiday (excl. bank holidays)
- Work from home opportunities
- Health insurance
Company values
- Positive Attitude - Negativity gets you nowhere. We face challenges with a positive attitude
- Getting Things Done - We are always looking for the fastest and smartest way to get the job done
- One Team - We are all in this together
- Continuous Improvement - Our desire to learn and improve never stops
Company HQ
Prilly, VD
Articles
Leadership
Pedro Bados
(CEO)Previously worked as an Artificial Intelligence Researcher before co-founding Nexthink in 2004.
Patrick Hertzog
(User Experience Officer)Before co-founding Nexthink, they worked as a Research Assistant at a polytechnic school in Switzerland.
Diversity, Equity & Inclusion at Nexthink
- Multinational and multilingual
- Committed to hiring a genuine representative workforce
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