Growth Marketing Lead, Speckle

• We are seeking a highly analytical, user-obsessed, and strategic Growth Marketing Lead to join our dynamic team
• You are results-obsessed and know how to build a growth engine from scratch
• You've set up marketing tech stacks before, you know which levers actually drive pipeline, and you're not afraid to kill campaigns that don't convert
• If you need someone to tell you what to do every day, this isn't the place for you
• 5+ years in Growth Marketing at a start-up or scale-up SaaS company, with proven experience driving revenue through product-led growth
• Experience building a growth tech stack from scratch: You know how to select, implement, and optimize tools for analytics, attribution, experimentation, and CRM
• Track record of driving revenue: You can point to specific initiatives where you moved key metrics (activation rates, conversion to paid, expansion revenue, LTV)
• Expert-level proficiency with product analytics tools (Amplitude, Mixpanel, Heap) and CRM platforms (Salesforce, HubSpot, Attio)
• Deep understanding of experimentation: A/B testing methodologies, statistical significance, and how to design tests that produce actionable insights
• Strong analytical skills: You can map user journeys, identify friction points, and translate data into growth opportunities
• Revenue accountability: You understand unit economics, CAC, LTV, and how to optimize for profitability, not just vanity metrics
• Results-driven mindset: You're obsessed with what works and ruthless about cutting what doesn't
• Self-starter mentality: You don't wait for someone to tell you what to do, you figure it out and make it happen

Desirable

• This pivotal role will drive the strategy and execution for increasing user acquisition, activation, retention, and monetization across our self-serve product offerings
• You'll be the architect of our product on-ramps and in-product growth loops, leading efforts to optimize the user journey and identify key friction points
• This isn't just about marketing; it's about making the product its own best growth engine. This isn't a "brand awareness" role. Every initiative you launch will be measured against one question: Does this drive revenue?
• You’ll be part of our Growth team. At Speckle, we’re a small, high-performing team building something ambitious
• We don't have layers of management or endless meetings, we have smart people who take ownership, ship quickly, and learn from what works (and what doesn't)
• Build and execute a comprehensive product-led growth strategy focused on metrics that matter: user acquisition, activation, feature adoption, retention, and conversion to paid
• Identify the shortest path from signup to revenue and eliminate every point of friction along the way
• Drive measurable improvements across the entire user lifecycle - with a relentless focus on conversion
• Audit and optimize our growth marketing tech stack (analytics, attribution, experimentation platforms, CRM integrations)
• Implement proper tracking, attribution modeling, and reporting infrastructure so we know exactly what's working
• Create dashboards that connect marketing activities directly to pipeline and revenue
• Design, prioritize, and manage an experimentation roadmap focused on conversion optimization
• Launch and analyze A/B and multivariate tests across onboarding flows, feature adoption, messaging, and upgrade paths
• Move fast, kill what doesn't work, and double down on what does
• Optimize the on-boarding experiences to get users to value faster
• Improve feature discoverability and adoption to drive expansion revenue
• Design and test in-product upgrade flows that convert free users to paid customers
• Use data to identify high-intent users and create targeted conversion paths
• Work with Product, Engineering, Design, Customer Success and Sales to align growth initiatives
• Translate user insights and data into actionable product requirements
• Ensure everyone understands how their work connects to revenue outcomes
• Use analytics tools (Amplitude, Mixpanel, Google Analytics) to understand user behavior, identify drop-off points, and track conversion funnels
• Conduct user research (surveys, interviews, usability testing) to understand what drives purchase decisions
• Define and report on KPIs that clearly show which tactics are moving revenue
• Foster experimentation, data-driven decision-making, and accountability across teams
• Make it clear that good ideas are measured by results, not effort