Manager of Retention Marketing, Purple Carrot

• We are looking for candidates who have a knack for turning emails, push notifications, SMS and in-app messages into captivating customer experiences
• You are passionate about the customer journey and know how to create campaigns that keep customers craving more of our plant-based products
• 6+ years B2C, DTC industry experience with a focus on campaign management
• Bachelor's degree in Marketing, Communications, or related field, or equivalent experience
• Demonstrated record of executing large-scale, complex, B2C email/sms/push/in-app campaigns
• Ability to translate strategy and vision into capability requirements for product/tech teams
• Experience developing actionable creative briefs and provided constructive feedback on creative work
• Braze experience and comfortability building campaigns utilizing html and liquid logic
• Experience designing and implementing A/B, holdout, and multivariate tests
• Comfortability using Google Analytics, Business Intelligence Tools, SQL
• Deep understanding of how to cross-functionally coordinate in a growing marketing department
• A customer-centric mindset with experience using customer insights (qual and quant) to inform business strategy and day-to-day decision-making
• Strategic thinking. You think with a vision and can balance between the big picture and immediate action

Desirable

• We are looking for a Manager of Retention Marketing to join our mission-driven team
• As an integral part of a Marketing department, you will join forces with the Assoc. Director of Retention and Loyalty (to whom you will also report) in our continued effort to inspire people to eat more plants!
• This position will play an important role in building lasting connections with our customers through timely, relevant, and targeted campaigns that help shape personalized experiences across our diverse customer base
• As the Manager of Retention Marketing you will be focused on developing and executing retention strategies across email, push, SMS, and in-app messages
• You’ll work closely with cross-functional teams to build an engaging customer journey using a fail or learn mentality to fine-tune strategies and amplify campaign effectiveness
• Lead end-to-end development and execution of recurring omnichannel campaigns to drive retention and increase LTV, ensuring campaigns are executed flawlessly and that milestones are met on time
• Understand and own the data and events that trigger our programs, building in checks and automating processes to streamline and work more efficiently
• Champion a culture of customer-centricity within the organization, promoting a deep understanding of customer needs and preferences across the customer lifecycle
• Identify opportunities for audience segmentation to drive specific actions and enhance how we connect with customers
• Spearhead efforts to increase the sophistication of our program through an understanding – and implementation – of industry best practices, current trends, and new technologies
• Own the testing roadmap for retention channels, delivering a test and learn agenda around customer segmentation, offer and creative formats, and continual optimization of programs

• The majority of our interviews and assessments occur virtually