Head of Growth, ZeptoLab

• 5+ years in mobile game marketing, with significant time in a senior leadership role
• Hands-on expertise in user acquisition — Meta, Google, AppLovin/ironSource, and attribution tools (AppsFlyer or Adjust)
• Solid grasp of ASO: keyword strategy, store conversion optimization, and experimentation
• Proven ability to lead and develop marketing teams across UA, product marketing, and creative
• Sharp product marketing instinct — you understand both player motivation and business goals
• Experience in a multi-title environment, balancing different priorities across a portfolio
• Fluent with performance data — you make decisions based on numbers, not gut alone

Desirable

• ZeptoLab is a profitable, 90-person mobile game studio behind globally recognized titles
• As we scale, we're looking for a Head of Growth to own our full marketing function — UA, ASO, ad monetization, and product marketing — across our entire portfolio
• Reporting directly to the CEO, you'll have real influence over commercial strategy and the autonomy to build the marketing engine that defines ZeptoLab's next chapter
• If you thrive where strategy meets execution, this role is for you
• Lead and develop the marketing team across UA, product marketing, creative production, and ad monetization
• Drive UA performance across paid channels (Meta, Google, AppLovin/ironSource) — define targets, manage channel mix, evaluate creative effectiveness, and optimize payback and ROAS models
• Own ASO across all titles: keyword strategy, A/B testing, store page optimization, and localization priorities
• Oversee ad monetization strategy, balancing revenue growth with player experience
• Partner with analytics to turn performance data into clear marketing decisions and priorities
• Support new game launches: define soft launch approach, geo-rollout logic, and performance expectations for greenlight decisions
• Translate business priorities into clear marketing plans in close collaboration with Studio GMs and the CEO