Senior Performance Marketing Designer, Cleo AI
+ Equity
AI personal finance assistant
Posted today
AI personal finance assistant
201-500 employees
Posted today
+ Equity
201-500 employees
Company mission
To change the world’s relationship with money.
Role
Who you are
- We’re looking for a Senior level designer with strong experience in growth or performance environments
- Someone who can think strategically about the funnel, but also roll up their sleeves and build high-quality assets, fast
- Your work shows exceptional craft across both motion and graphic design — with strong examples of ads, campaigns, and marketing-led creative
- You’ve worked in or closely with growth/performance marketing teams and understand how creative, media, and testing work together
- You’re comfortable using performance data and insights to inform your decisions, while still pushing for brave, interesting creative
- Strong skills in After Effects and Figma, plus a solid grasp of layout, typography, visual hierarchy, and designing for digital environments
- You can zoom out beyond individual assets to think in systems, campaigns, and how your work contributes to wider Cleo business objectives
- You notice the details others miss and care about consistency and craft, even when moving quickly in a test-and-learn environment
What the job involves
- We’re hiring a Senior Performance Marketing Designer to elevate how Cleo shows up across paid channels, with a focus on owning and scaling the motion side of our performance creative
- This role blends visual design, motion, and a deep understanding of growth to produce scroll-stopping, high-performing animated ads that set a new standard for Cleo
- You’ll lead how motion shows up across our paid channels, from concept through to polished execution, and develop a scalable approach to animated performance assets
- Working closely with growth, brand, and product teams, you’ll blend creativity with data to iterate fast, learn what works, and continually raise the bar
- You’ll collaborate closely with growth, brand, and product teams — combining data, insight, and creativity to push what performance design can be
- And you’ll help us explore how AI can support faster iteration, smarter testing, and more ambitious ideas
- Define and evolve how Cleo looks and feels across performance channels, with a strong focus on motion
- Concept, design, and deliver data-informed ad creative across paid channels — from storyboarding to delivery
- Use metrics, insights, and user research to inform your decision-making. Partner with growth to understand what’s working, why, and how we can iterate or scale
- Champion high design standards across all performance marketing output, making sure our ads feel as considered and crafted as any brand work
- Work with the growth art director to develop and maintain growth design guidelines, patterns, and templates that supports fast testing and iteration
- Explore how AI can support faster iteration, smarter testing, and more ambitious ideas
- Partner with marketers, growth teams, and product stakeholders to ensure performance creative aligns with campaign goals, product positioning, and business objectives
Salary benchmarks
Our take
People are increasingly not satisfied with the products being offered by traditional banks, which have proven slow to react to the needs of younger consumers who expect more from their everyday experiences.
Cleo was one of the first companies to make great use of chatbots that sit within Facebook's messenger app. This chatbot-first approach and Gen Z user base have given it strong virality. It now has millions of registered users, 99% of which are based in the US, leading to a decision to take a year break from the UK market to focus on its US Gen Z customers. And after a successful year in the US its now eyeing up a return to the UK.
Its Series C funding will help the company to double down in the US, where it will make a significant increase in employee headcount, and enable Cleo to maintain and expand its service during an economic downturn.
Financial advice delivered via bots is a crowded space, so Cleo benefits from having a strong brand presence. It has gone for very bold, fun, Gen Z-focused messaging which helps it to stand out from competitors such as Emma, Plum, and Chip.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 5 rounds)
Jun 2022
$80m
SERIES C
Dec 2020
$44m
SERIES B
Total funding: $137.5m
Company benefits
- Meaningful equity with early exercise, plus top-ups on promotion
- Up to 26 weeks’ parental leave
- Paid 1-month sabbatical every 4 years
- Comprehensive health, dental & vision insurance
- Pension/401K match up to 6%
- Learning & development budget
- Mental health support via Spill
- Flexible working for a healthy work–life balance
- Work remotely from one of our hiring locations, with a hybrid option in our London office (1+ day/week)
- Annual company off-sites
- Company-wide performance reviews every 6 months
- Clear progression plans with opportunities to lead, grow, and challenge the status quo
- We’ll cover your OpenAI subscription
Company values
- Make it Happen - Own the outcome. Lend a hand, take a hand. Fast execution.
- No bullsh*t - Intellectually honest. Go hard on problems, not people. Data-backed decision making.
- Learn at Speed - Jump in and figure it out. Dig deep, do it right. Learn what matters.
- Bring Good Vibes - Read the room, lift the room. Show up for others. Keep it real, keep it positive.
Company HQ
London, UK
Leadership
Barnaby Hussey-Yeo
(Founder & CEO)Previously a Data Scientist at Wonga, one of the companies that pioneered the smart use of data for loan decisions. Joined Entrepreneur First where Cleo was formed.
Diversity, Equity & Inclusion at Cleo AI
- We’ve set up an internal committee of truly passionate people that are dedicated to ensuring Diversity and Inclusion is embedded in how we all operate as a team. We agree on meaningful actions, and get on with implementing them. We have three main focuses right now, which are:
- 1) Improving SocioEconomic diversity across the company
- 2) Increasing the number of women in Leadership roles
- 3) More community outreach
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