Senior Manager of Product Marketing, Equinix
AI Content Specialist
$179-269k
Employees are eligible for bonus
Office located in Redwood City, CA
Digital infrastructure company
Be an early applicant
Digital infrastructure company
1001+ employees
Be an early applicant
$179-269k
Employees are eligible for bonus
Office located in Redwood City, CA
1001+ employees
Company mission
To provide finance, manufacturing, transport, government, and healthcare organizations a cloud-first world.
Role
Who you are
- The ideal candidate excels at developing a messaging framework, understanding customer use cases and personas, and articulating product value proposition and industry positioning.
- This role is ideal for an experienced content writer with expertise in AI/ML/DL and data center technologies, who excels at translating complex technical capabilities into clear, compelling customer value
- Platform Storytelling: Strong capability to articulate how infrastructure services deliver scalable, hybrid-ready, and AI-enabling outcomes
- Passionate writer, with a keen interest in buyer and seller focused messaging. Impeccable grammar
- Strategic Thinking: Ability to connect product capabilities to buyer needs within the broader platform narrative
- Cross-Functional Leadership: Proven ability to influence without authority across diverse teams and global functions
- Executional Excellence: Attention to detail with a focus on high-quality deliverables
- Commercial Acumen: Understands both the business and market levers that drive revenue growth and partner adoption
- Messaging & Positioning: Deep experience in crafting differentiated B2B narratives for infrastructure or platform offerings
- Operational understanding of buyer journey stages from awareness to retention
- Sales Enablement: Adept at translating technical detail into business value assets that resonate with field teams and enterprise buyer personas
- Research & Insight: Capable of distilling market and buyer insights into actionable strategies
- Bachelor’s or Master’s degree in Marketing, Business, Communications, or a related field
- 8–12 years of experience in product marketing, solutions marketing, or content marketing in data center, infrastructure, or cloud technology sectors
- Demonstrated success in leading high-impact marketing content initiatives
- AI/GAI/Agentic AI/ML/DL: Understanding of basic AI fundamentals and how these architectures are evolving and being used by Enterprise customers today
- AI-Ready Infrastructure: Awareness of how data center infrastructure supports AI workloads through power density, interconnection, and networking
- Partner ecosystem importance: How partners, alliances and solutions fit into an overall messaging framework
- Managed Solutions: Familiarity with turnkey infrastructure offers, managed services bundles, and go-to-market models
- Data center infrastructure familiarity: compute, storage and networking
What the job involves
- Reporting to the Senior Director of Product Marketing, the Senior Manager, Product Marketing (AI Content Specialist) is a strategic individual contributor responsible for writing and developing impactful AI content.
- This role complements a broader product and technical marketing team.
- Content Development: Create content assets that articulate our product positioning in partnership with internal experts and 3rd party agencies
- Asset Creation: Create relevant content across various formats (solution briefs, event messaging, customer presentations, whitepapers,, etc. that align with key messaging and marketing goals
- Performance Monitoring: Analyze content performance across internal platforms and provide ongoing reporting
- Collaboration with Cross-Functional Teams: Work closely with product, design, marketing and sales teams to ensure cohesive company messaging and branding
- Trend Monitoring: Stay updated on the latest AI technologies and content marketing trends to continuously innovate and improve content strategies. Stay in tune with competition and peer positioning
- Content Calendar Management: Develop and maintain a content calendar that aligns with marketing campaigns, product launches, and industry and internal event participation
- Compliance and Best Practices: Ensure all content adheres to legal and ethical standards, including copyright laws and data privacy regulations
Our take
Equinix is a veteran player in the digital infrastructure market, connecting industry-leading organizations in finance, manufacturing, retail, transportation, government, healthcare, and education.
The company provides a range of services within the categories of digital, support, data center, and interconnection, with capabilities including, for example, simplifying hybrid cloud deployments or securing on-site deployments. It has an extensive range of partners, granting its clients access to a vast range of industry-leading technologies atop its own offerings.
With a wide global presence, Equinix has secured a path to continued success by its ability to keep abreast of developments in the space. The company is comfortably positioned to remain a robust and leading player across multiple growth avenues and can be expected to make more smart developments and partnerships in the future.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
9% employee growth in 12 months
Company
Company benefits
- Equinix employees receive excellent health care and counseling plans that vary by country to ensure the well-being of you and your family. We offer paid vacations and holidays and encourage community involvement year-round via volunteer opportunities
- Spending time with your loved ones and taking care of your family are important. Equinix provides a range of country-specific programs that ensure you have the resources needed to thrive and manage your family’s needs
- Equinix offers different programs to help you build your financial security, make charitable donations and seek additional education. In many countries we also offer a flexible employee stock purchase plan
Company HQ
Redwood Shores, Redwood City, CA
Leadership
Charles Meyers
(President & CEO (Not Founder))Former Senior Associate at Booz Allen & Hamilton, President and COO at BellSouth.net, and VP of Business and Corp Development at Internet Security Systems. Before becoming CEO of Equinix, they were a Senior Technology Executive and Fitness Entrepreneur at Life Restorations LLC and Group President of Messaging and Mobile Media at VeriSign.
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