Global Web Performance Manager, Instructure
$80-90k
Dynamic learning management platform
Be an early applicant
Dynamic learning management platform
1001+ employees
Be an early applicant
$80-90k
1001+ employees
Company mission
To elevate student success, amplify the power of teaching, and inspire everyone to learn together.
Role
Who you are
- If crunching numbers and optimizing user experiences are your love language, then you’re speaking our dialect
- We're looking for someone who sees a low conversion rate and thinks, "Challenge accepted," someone who’s never met a dashboard they couldn’t master, and someone who’s just as excited to dig into A/B tests as they are to discover the perfect meme for a Friday meeting
- 4+ years of experience in web analytics, optimization, and personalization
- Deep expertise in Google Analytics, Google Tag Manager, and A/B testing platforms (Optimizely, Adobe Target, or similar)
- Proven experience leading site optimization efforts (CRO) to drive conversions, lead generation, and engagement
- Strong ability to synthesize data from multiple sources (e.g., heatmaps, click path analysis, GA4, etc.) and make actionable recommendations
- Experience working with personalization platforms and implementing data-driven customer experiences
- Highly organized, with exceptional project management skills and the ability to juggle multiple initiatives simultaneously
Desirable
- Familiarity with tools like Looker Studio, Tableau, and other data visualization platforms
- Hands-on experience with personalization engines and customer data platforms (CDP)
- Basic knowledge of HTML/CSS, Javascript and website functionality to facilitate meaningful conversations with developers
- Ability to lead and inspire cross-functional teams, while clearly communicating data insights to both technical and non-technical stakeholders
- Experience in B2B website optimization environments, with a focus on performance, customer journey analytics
What the job involves
- We’re seeking a Global Web Performance Manager who can take ownership of our digital analytics, optimize performance, and deliver personalized experiences across Instructure’s websites
- You’ll not only manage our Google Analytics implementation but also lead strategic initiatives that optimize customer journeys and enhance conversion rates
- This role will work closely with a variety of internal teams to ensure the data we collect is meaningful and actionable—helping drive the success of our digital experiences globally
- Web Analytics & Insights:
- Oversee and manage our Google Analytics implementation, ensuring accurate tracking and reporting across all Instructure web properties
- Develop and deliver reports and dashboards that provide stakeholders with clear, actionable insights to improve web performance and meet business goals
- Conduct deep analysis of web performance, customer behavior, and traffic patterns, offering recommendations to optimize the customer experience and drive business objectives
- Optimization & Conversion Rate Strategy:
- Lead the development and execution of optimization strategies, running A/B and multivariate tests to improve conversion rates, page load speeds, and other key performance indicators (KPIs)
- Work closely with cross-functional teams, such as product, marketing, and design, to optimize landing pages and user flows for improved site engagement and lead generation
- Own the continuous monitoring and optimization of the website’s performance, troubleshooting issues, and recommending improvements to enhance the user experience
- Personalization Strategy & Execution:
- Define and implement a data-driven personalization strategy, creating unique and customized experiences for different audience segments based on their behavior and preferences
- Collaborate with product, marketing, and development teams to execute personalization initiatives, from concept through implementation
- Data Storytelling & Cross-Functional Collaboration:
- Translate complex data and analytics into easy-to-understand stories, empowering stakeholders to make informed decisions based on your insights
- Collaborate with creative, content, and development teams to ensure that data-backed recommendations are implemented effectively
- Partner with IT, UX/UI, and external agencies to continuously optimize website performance and user experience
Application process
- All Instructure employees are required to successfully pass a background check upon being hired
Our take
Instructure is an education technology company, creator of the Canvas Learning Management Platform that allows schools to build the digital learning environment that meets the unique challenges faced by their institution. The platform simplifies teaching, elevates learning, and eliminates the headaches of supporting and growing traditional learning technologies.
The Canvas platform has grown to become a key part of a large number of educational institutions, from pre-school to higher education and beyond. Much of Instructure's workforce is dedicated to R&D, which is unusual for a company of their size, and shows their focus on innovating.
Founded back in 2008, the company has claimed numerous successes, including going international and hitting the $1 billion market cap. It has made a number of acquisitions, most recently of Concentric Sky and LearnPlatform. The former saw Instructure incorporate Sky's "Badgr" into its ecosystem as "Canvas Badges", whereas the latter adds evidence-based insights to the platform - both cementing its commitment to building the education industry's most integrated teaching and learning platform to support lifelong learning.
Instructure was itself acquired in 2024 by KKR, which will support a broad-based equity ownership program for Instructure employees. This strategy is based on a strategy of employee ownership as a cause of stronger companies. The move is a promising one considering KKRs track record of acquired companies, but time will tell how Intructure fares.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (2 rounds)
Jun 2016
$4m
SERIES A
Aug 2015
$1.5m
CONVERTIBLE
Total funding: $5.5m
Company benefits
- Equity and 401k
- Medical, dental, disability, and life insurance
- HSA program, vision, voluntary life, and AD&D
- Tuition reimbursement
- Work-from-home flexibility and flex time off
- Gym club reimbursements and rewards-based fitness tracking
- Professional learning and career development opportunities, including Basecamp Employee Development Week!
- An innovative community of passionate educators and learners
Company values
- Openness - We’re open to new people, new ideas, and new opportunities. We strive to be collaborative in our projects, transparent about our intentions, and curious about how things work and how to make them better. Open minds open doors
- Relationships - We're all about building meaningful relationships based on trust, respect, and mutual success, whether they're peer-peer, teacher-student, manager-employee, or company-customer. People come first
- Equality - We aspire to offer an inclusive and welcoming culture, and we believe people deserve equal access to opportunities and resources. You can't have equality without equity
- Ownership - We're all accountable for excellence in our work and our actions, and we stand behind our products and services. Say. Do. Repeat
- Simplicity - Our software makes lifelong learning easier. We strive for clarity and ease of use across the board, from product design to communication to customer experience. Simpler is smarter
Company HQ
Cottonwood Heights, UT
Articles
Leadership
Steve Daly
(CEO, not founder)They have a BS in Mechanical Engineering and a MBA in Strategy and Finance with more than 20 years experience in hardware and software industries.
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