Industry Marketing Manager, Planet

• Bachelor of Arts or Science Degree
• 6+ years of product, solutions or industry marketing, B2G experience a plus
• Proven track record positioning products and marketing B2B/enterprise products
• Excellent writing, communication, and presentation skills
• Creative and analytical thinking skills
• Experience partnering with product, sales, and executive stakeholders and communicating across leadership
• Organized, self-starter with ability to collaborate across departments

Desirable

• Planet is looking for a strategic Industry Marketing Manager to help grow our civil government business in EMEA and APJ
• You will be part of the dynamic Regional, Industry and Customer Marketing team
• The Industry Marketing Manager supports cross-functional initiatives aimed at driving the adoption of Planet's data and analytics products within the civil government sector
• Responsibilities include developing go-to-market strategies for priority use cases, defining positioning and messaging, supporting regional and account based marketing campaigns, hosting customer-facing webinars and enabling our sales team
• On a day-to-day basis, you will provide guidance to several key marketing functions to ensure we clearly communicate the value of our data through multiple content formats and channels
• You will also work closely with members of the commercial organization to understand customer challenges, determine effective engagement strategies and arm sales with the right messaging, content, and competitive insights to accelerate adoption
• To be successful in this role, you will bring a clear perspective on how to bring enterprise software products to an evolving market, with a detailed understanding of how to develop buyer and user personas and the stages of their buying journey
• An attention to detail and an eye for high quality are critical to your success, along with an ability to articulate our products’ differentiated value in ways that resonate with our audiences in civil government
• This role is expected to routinely present internally and externally at events, and webinars, and should be adept at public speaking and evangelizing Planet’s mission and products
• Deeply understand the geospatial data and analytics market, where Planet fits; identify opportunities for market expansion and assess gaps
• Support Planet’s go-to-market initiatives (product launches, solution development, partnerships) and drive execution of deliverables across sales, product, marketing, legal, and operations teams
• Partner with sales to strategize on account specific programs and content to support pipeline growth and expansion
• Produce and maintain a portfolio of industry specific marketing and sales enablement tools (presentations, data sheets, use cases, demos, battlecards, etc)
• Develop buyer personas and industry value propositions that differentiate Planet offerings in the market
• Work with Partner Sales and Marketing to identify and assess which partners can complement existing offerings and develop joint marketing plans
• Collaborate with technical teams to create interactive demos and narratives that showcase product value to be used for trade shows, industry events, and sales outreach
• Support marketing campaigns with messaging and content that drive sales pipeline
• Partner closely with the Marketing Teams (growth, regional, customer, product, creative, and communications) to execute industry-focused campaigns