Senior Product Marketing Manager, iSpot
$114.3-154k
+ Equity
More information about location
Real-time TV advertisement analytics
Be an early applicant
Real-time TV advertisement analytics
201-500 employees
Be an early applicant
$114.3-154k
+ Equity
More information about location
201-500 employees
Company mission
To unify ad measurement across creative, audience and outcomes to drive optimal video advertising performance for our customers.
Role
Who you are
- The ideal candidate thrives on quickly shifting from speaking with internal stakeholders and customers to crafting persuasive materials to analyzing data and reporting on product metrics. If you’re a driven quick-learning tech marketer who is energized by new opportunities and has a passion for product and content marketing, this is the role for you
- 7+ years of experience in product marketing or related disciplines (e.g., product management, content marketing, or sales/solutions engineering)
- Proven expertise in developing product positioning, messaging, and go-to-market strategies that drive measurable business results
- Experience in the Media, Martech, or Adtech industries strongly preferred
- Exceptional cross-functional collaborator with the ability to influence stakeholders at all levels
- Strategic thinker with a bias for action and adaptability in a fast-moving environment
- Outstanding written and verbal communicator, skilled at simplifying complex ideas
- Fast learner with the ability to quickly grasp new industries, technologies, and customer dynamics
- Bachelor’s degree required; advanced degree or strong academic record preferred
- If you don't feel you met every single requirement for the role, don't rule yourself out. Please apply anyway!
What the job involves
- We’re looking for a Sr. Product Marketing Manager to help drive new business growth and promote adoption of new features and products by existing customers. You’ll be responsible for developing and executing impactful marketing content that supports our product GTM strategies, and will partner with product and sales leadership to ensure products meet demand gen goals and have compelling value propositions
- Develop and refine product positioning, messaging, and content that drive go-to-market success
- Lead and support product launches, ensuring clear KPIs, measurement, and optimization for impact
- Create compelling, visually engaging content that connects product value to business outcomes
- Partner with sales to develop materials that accelerate pipeline growth and improve win rates
- Monitor industry trends and the competitive landscape to inform differentiated sales and marketing strategies
- Collaborate with corporate marketing and demand generation to weave product value propositions into broader brand and campaign narratives
- Work closely with customer-facing teams to capture the voice of the customer and maintain accurate personas and messaging frameworks
Our take
New streaming platforms and CTV provide novel data, with great potential to improve advertising engagement. However, information such as how many times an ad was aired and watched, whether viewers were captivated, and how relevant it is to their viewing preferences can still be difficult to access.
iSpot provides an ad measurement platform for TV, streaming platforms, and DSPs, allowing businesses to measure the success of their marketing campaigns in real time. The platform provides information such as brand recognition, purchase intent, likeability, and audience relevance, allowing businesses to benchmark this information against competitors.
Whilst other marketing platforms tackle similar obstacles, iSpot uniquely categorizes its data into insights that are easily understood and actioned. The company has ensured that its services are integrated with other 300 major streaming platforms and DSPs, futureproofing itself for the new wave of TV viewers, and in 2026 launched an agentic AI platform to augment its offering.
Steph
Company Specialist at Welcome to the Jungle
Insights
4% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Apr 2022
$325m
GROWTH EQUITY VC
Sep 2018
$30m
SERIES C
Total funding: $382.8m
Company benefits
- Healthcare: iSport offers two medical and dental plans for employees and their dependents as well as vision insurance. Employees may elect comprehensive individual coverage for medial, dental and vision for only $35/month
- Equity: Stock options are awarded upon hire. Additional grants may be rewarded during the compensation planning cycles
- Financial Wellbeing: iSport offers 401(k) and Roth 401(k) with a discretionary employer annual match. A tax advising benefit is offered via Carta. Short and long-term disability coverage and Life and AD&D insurance are also offered
- Health & Wellbeing: Virtual wellness classes, company wide wellness challenges, onsite health fair, as well as employee assistance program (EAP) are all offered as a way of supporting your health and wellbeing
- Tuition Reimbursement: Unlimited access to a comprehensive learning platform and tuition reimbursement to help advance your career at iSpot
Company HQ
West Lake Sammamish, Bellevue, WA
Leadership
Sean Muller
(Founder & CEO)Experience as CTO and Vice President of Product Development for eNom, Inc. Was also COO of MediaNet Digital, Inc. from 2008 to 2011.
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