Director of Marketing, Affirm
£142-202k
+ Employee stock purchase plan
POS installment loans
Open for applications
POS installment loans
1001+ employees
Open for applications
£142-202k
+ Employee stock purchase plan
1001+ employees
Company mission
To deliver honest and transparent financial products that improve users' lives.
Role
Who you are
- 9+ years of marketing experience building brands and businesses from awareness to conversion
- Customer obsessed and analytical: Experience in translating qualitative and quantitative customer data into insights and actions
- Strong bias for action and can-do attitude, with the ability (and curiosity) to connect the dots between different workstreams, data sources, and teams to get things done
- Proven experience building and developing marketing teams as well as cross functional relationships across teams - both locally and globally
- Comfortable in a fast paced environment, and the ability to drive your team autonomously and deal with ambiguity
- Excellent written and verbal communication, and interpersonal skills
- Experience working in global marketing teams preferred
What the job involves
- We’re looking for someone to build and lead the marketing team for Affirm, as we expand into the UK. This person will be a key member of the UK and International organization, responsible for growing both consumer awareness and conversion as well as driving merchant awareness and lead generation
- We are looking for someone who is comfortable wearing multiple hats as we build the team - determining the local market strategy and stepping into execution as required. Reporting to the VP, UK Country Manager, this person will work closely to ensure alignment with Affirm’s global brand strategy
- Work closely with the Affirm marketing team to align the local marketing strategy to overall business objectives
- Develop and implement full funnel marketing strategies and plans aimed at delivering sustainable and profitable growth, including budget and KPI setting, with plans that may include paid search, other digital media as well as social, influencer and content marketing
- Build strategies for ongoing customer and merchant engagement
- Work with key local and global team members to refine our understanding of the UK's core customer and merchant segments and the brand/product positioning that resonates in the market
- Utilize data-driven methodology, analysis, and measurement to improve the effectiveness and efficiency of our marketing spend and performance channels
- Partner with global marketing teams to ensure alignment with global brand strategy and relevant brand campaigns and to leveral centralized resources when required
- Build, lead and develop the UK’s marketing team
Our take
Affirm offers point-of-sale loans to consumers, working with merchants like Shopify, KAYAK, and Walmart. Buy now, pay later transactions have grown in popularity in recent years, and this business is tapping into the market with a totally different approach to credit - by delivering the Affirm card, the first US debit card with the option to pay-over-time.
Boating over 15 million customers and 245,000+ merchants, the company offers flexible payback options, ranging from 3 to 36 months. The interest rates run between 0% and 30%, so, while they are not necessarily the cheapest option, Affirm prides itself on having no fees for late payments, no hidden charges, and total transparency about what people will pay before they take out a loan.
Affirm collects payments from the customers and pays the merchants directly, shouldering the risk itself. The company has boosted its market share, expanding its availability beyond the US to include most of Canada, and continues to launch new features and create new partnerships towards bettering its offering.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-11% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Sep 2020
$500m
SERIES G
Apr 2019
$300m
SERIES F
Total funding: $1.1bn
Company benefits
- Spending wallets
- Supportive communities
- Remote-first workforce
- Generous time off
- Health benefits
- Mental healthcare
- Birth and non-birth parents get 18 weeks’ paid leave. Plus, a 4-week return-to-work transition program, at full base pay
- We have a simple, flexible, and transparent remote-first compensation structure so you can make the best decisions for yourself and your family
- We offer 24 company-wide paid days off—which help our teams collectively pause to recharge
- Learning & development
Company values
- People Come First
- No Fine Print
- It's On Us
- Simpler is Better
- Push the Envelope
Company HQ
Chinatown, San Francisco, CA
Articles
Leadership
Max Levchin
(CEO)Has founded/co-founded numerous companies, holding various executive positions at each, including Paypal, Slide, Glow, HVF Labs, and SciFi VC. Also worked at large brands including Google, Yelp, Yahoo, and Evernote.
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