Channel Marketer, Cafeyn
B2B2C
More information about location
2-5 days a week in office
Online magazine subscriptions
Be an early applicant
Online magazine subscriptions
101-200 employees
Be an early applicant
More information about location
2-5 days a week in office
101-200 employees
Company mission
To become the go-to platform to access information.
Role
Who you are
- 3 to 6 years experience in Channel Marketing, Trade Marketing, or Partnership Activation
- Experience in tech, media, or telecom environments
- Entrepreneurial mindset, execution-focused, data-savvy
- Fluent French & English required, other languages a plus
What the job involves
- You will join the B2B2C team, composed of 2 Business Developers. By integrating this team, you will drive the growth and performance of signed partnerships by maximizing value delivery, identifying upsell opportunities, and ensuring long-term revenue development
- This is a role focused on unlocking the full potential of our B2B2C deals with partners such as Telecom Operators, Content Applications or Insurance companies
- Define and implement a partner marketing playbook, capturing best practices by channel (email, push, in-app, sales staff training, social media, landing pages, etc.) to standardize, accelerate, and scale co-marketing activations across partners
- Act as the main marketing point of contact for partners post-signature, ensuring smooth execution and long-term relationship management
- Monitor, analyze, and continuously improve campaign performance (usage, engagement, conversion), using a data-driven approach
- Coordinate the creation and deployment of partner toolkits, launch kits, and marketing assets to ensure consistency and impact
- Identify upsell opportunities and growth levers within existing partnerships to drive incremental revenue
- Collaborate closely with internal Product, Sales, and Data teams to align marketing initiatives with business goals and product capabilities
Application process
- We usually respond within a day
- HR Interview with one of our Talent Acquisition Manager (30’)
- Hiring manager Interview with our Chief Business Officer, Mathieu Molinero
- Case study that you will present to our Chief Business Officer and Minh
- Peer Interview with our Account Manager, Thibaut Gallardo & Arthur Jutel (30’)
- Last Interview avec Laurent
Our take
The decline of print media, which is only predicted to continue, has left newspapers and magazines in real trouble. Cafeyn offers these businesses a way out, through its app that enables users to access hundreds of newspapers and magazines from one place.
Users pay a monthly subscription fee, and in return receive access to a huge range of content. At the same time, newspapers and magazines access a much broader market than before, which could rescue them from a slump in revenue.
E-reading platforms have exploded in recent years, and Cafeyn faces some fierce competition. That said, the company's strategy is to strengthen partnerships with publishers while expanding its presence internationally, working hard to replicate the success it has already had in existing markets.
Steph
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Nov 2012
$7.1m
SERIES B
Mar 2010
$2.9m
SERIES A
Total funding: $10.7m
Company benefits
- Part of an international team
- Possibility of full remote working
- Vip access at Cafeyn of Blendle
- Social Events : Team Lunch, afterworks, breakfasts..
- Free food & drinks
- Access to corporate trainings : languages, tech, product..
- Product & Tech culture : Tech x Share, Squad's demo, AWS training and certification..
- Sport perks (Classpass)
Company HQ
Chaussée-d'Antin, Paris, France
Leadership
Ari Assuied
(Founder & CEO)They studied at the University of Paris Dauphine, and are the ex-CEO of Luxe Art Beauté.
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