Senior Lifecycle Marketing Manager, Meru Health
$140-160k
3+ days a week in office (River North Art District, Denver)
Online medical clinic for depression
Open for applications
Online medical clinic for depression
101-200 employees
Open for applications
$140-160k
3+ days a week in office (River North Art District, Denver)
101-200 employees
Company mission
To empower 10 million people suffering from mental health challenges.
Role
Who you are
- Alignment with our values and passion for our mission
- Skilled writer and an eye for design (as you will lead the development of marketing content and assets that support lifecycle marketing efforts, including emails, landing pages, and in-app experiences)
- Strong data analysis skills that allow you to make data-driven recommendations to improve customer journeys and engagement
- Experimentation skills and strong understanding of A/B testing to optimize messaging
- Strong project management, communication, and time management skills
- Self-motivated and highly organized with the ability to apply expertise and learnings to new environments with new constraints
- Ability to both think strategically and implement tactically, with excellent communication and leadership skills
- 10 years of experience in CRM or lifecycle marketing operations for a direct-to-consumer or B2B2C brand
- Experience with email marketing, SMS and push notification delivery
- Healthcare experience, ideally within early stage, high growth SaaS, telehealth or subscription-based business models
- Experience ideating and leading growth marketing and/or lifecycle marketing initiatives, personalization, and marketing research
- Experience building repeatable processes that scale, improving operations or driving change management a plus
- Experience working cross-functionally with Clinical, Analytics, Product, Technology, and Engineering teams to ensure alignment and drive shared goals
- A deep understanding of MarTech tools and analytics
- Strong proficiency within Customer.io and/or other related email marketing tools
- Proficient in data visualization platforms (ideally Mixpanel)
- Advanced knowledge of marketing automation best practices for DTC
- Proficient in building and editing HTML emails
What the job involves
- We’re looking for a strategic, creative and data-driven lifecycle marketing expert to own all aspects of our lifecycle marketing
- From nurturing and converting leads to driving engagement and retention with users throughout their Meru Health journey
- This role will work cross-functionally with marketing, product, data and clinical teams to develop compelling storytelling, deliver campaigns that add value at every touchpoint, and achieve growth through hypothesis-driven experimentation
- You will play a pivotal role in ensuring our messages reach the right audience at the right time
- And as a data enthusiast, you will become an expert in our users, diving deep into the data to get at the core of how to attract, convert, engage and retain users
- Effectively nurture leads, convert prospects, and increase customer retention through onboarding and in-product outreaches
- Own and execute lead nurture/re-engagement email and SMS campaigns, from content creation, setting up and optimizing campaigns to analyzing and reporting on opportunities to improve performance and increase LTV
- Support A/B tests in subject lines, creative, and copy tests to improve open rates, click-through rates, and conversions
- Design and optimize member journey maps, identifying key touchpoints and opportunities for engagement and personalization across email, SMS, direct mail, digital marketing advertising, chat, in-app messaging, and other channels as they are implemented
- Partner with product and marketing to run experiments along the member journey, using multi-channel communications and effective storytelling
- Collaborate closely with the brand and creative team to ensure all communications appropriately represent the Meru Health brand voice, tone and overall positioning
- Leverage data and analytics to measure campaign performance, optimize member engagement strategies, and drive ROI by reducing CAC and optimizing channel efficiency
- Manage and report on lifecycle marketing roadmaps, as well as respective growth marketing KPIs; work with a data analytics team to develop and monitor KPIs to ensure the effectiveness of lifecycle marketing efforts, including member conversion, retention, engagement rates, and satisfaction scores
- Assess and improve our MarTech stack to drive operational efficiencies
- Oversee the selection, implementation, and optimization of marketing technology tools, including integration with CRM systems, marketing automation platforms, and analytics tools
- Lead efforts to continuously improve marketing operations through automation, data management, and advanced segmentation techniques
- Find opportunities to improve our approach to email segmentation, personalization, automation, and tracking — not just across nurture efforts, but also top-of funnel awareness and demand generation campaigns
- Engage in cross-functional efforts to maintain health of integration and automation between Customer.io and Meru Health’s product
- Leverage user research to effectively target customers with personalized messaging and experiences at each stageInitiate and manage ongoing user research and share insights on pain points and preferences at different stages of the journey back with brand, marketing and product teams Apply user research insights to help identify distinct customer segments based on their needs, allowing for personalized marketing campaigns tailored to each groupSupport new product GTM strategies that support larger business priorities
- Develop and pilot member lifecycle communications journeys for new products and initiatives, ensuring marketing is on pace with product development to reduce funnel dropoff
- Connect industry trends with functional and business opportunities; mobilize against opportunities which drive the largest potential impact
- Act as a member marketing and email marketing SME, supporting strategy and execution for related initiativesConsult on and lend expertise to communication strategies for other areas of the business, like demand gen email marketing and other direct-to-consumer efforts Identify trends and lifecycle marketing strategies from other leading global brands to glean insights on best practices and new innovative ideas for email marketing tactics, including audits of how we can acquire, nurture, and retain customers
Our take
Meru Health offers an online support system for mental health, focused on providing virtual health solutions to manage depression, burnout, and anxiety. Its popular 12-week online treatment program is accessible via a mobile app, and offers therapy from licensed psychiatrists as well as peer support and advice on lifestyle changes. The app is strengthened by wearable tech, which provides health professionals with biofeedback about participants.
With mental health finally being taken more seriously, companies like Meru Health are allowing millions of people to access care that has been classically hard to reach. The company's mobile health solution makes treatment easier for healthcare professionals to deliver, and improves retention rates, with research showing that Meru's program is up to three times more effective than standard treatments available in the US.
Meru Health sets itself apart from competitors, such as Betterhelp, with its 12-week program and biofeedback tool, which represent a notably different approach in the online mental health services space. The company has benefitted from the increasing rate of transition towards virtual health treatments, and is positioned well to deliver vital mental health services to more consumers as it grows.
Freddie
Company Specialist at Welcome to the Jungle
Insights
78% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
May 2022
$2m
GRANT
Sep 2021
$38m
SERIES B
Total funding: $53.4m
Company benefits
- Competitive base
- Generous stock options
- 100% employer paid Medical, Dental, Vision, & Life Insurance for full-time employees (50% for dependents)
- Flexible Spending Account and Health Savings Account options available (HSA eligible employees will receive Meru's annual contributions of $1,500 for single enrollees and $3,000 for enrollees with dependents)
- 15 US holidays annually
- 4 weeks vacation your first year of employment, then 5 weeks vacation thereafter
- 8 weeks of parental leave for all new parents and an additional 8 weeks for new birthing parents
- Up to 4 weeks off to grieve a family member's passing
- Birthday off
- Day of Service to participate in any activities that elevate marginalized communities
- Internet & phone expense reimbursement
- $250 Onboarding Home Office stipend
Company values
- Passion: Because our mission is personal, we genuinely believe in our work, and we do it with enthusiasm and positivity. We believe that putting our heart into our work is when true creativity comes to life, making almost anything possible.
- Integrity: Integrity is the alignment of values, thoughts, words and actions. Our commitment to integrity means we operate as individuals and as a company from the highest moral principles, acting on our values with consistency and honesty.
- Transparency: We believe in openness, accountability and stellar communication. We believe in saying and expressing things as they are, as a foundation for building trust among our employees and partners.
- Courage: Doing our work with courage is about taking risks and confronting the uncertain, as well as believing in ourselves and our dreams. Courage is also about doing the right thing, even when it confronts established paradigms.
- Compassion: Through our work, and corporate social responsibility efforts, we are reducing suffering for people with depression, empowering them with tools they need to improve their lives.
Company HQ
Downtown, San Mateo, CA
Articles
Leadership
Albert Nazander
(CPO)Co-founder and former Business Development Manager at Elisa. Previously Partnership Manager at Thinglink. MSc in Industrial Engineering & Management at Aalto University.
Kristian Ranta
(CEO)Former Contributor at Forbes and Advisor at Kaiku Health. Co-founder & former CEO at Mendor. MSc in Information Systems Science and Entrepreneurship at University of Jyväskylä.
Riku Lindholm
(COO)Former Author at Path to Product. Previously worked in Marketing at Mendor and was a New Business Analyst for Open Ocean Capital. MSc in IT an Industrial Management at Aalto University.
Salary benchmarks
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