Director of Marketing Analytics, Rula
$210.3-235k
OTE
+ Equity + Bonus
Matching people with therapists
Open for applications
Matching people with therapists
1001+ employees
Open for applications
$210.3-235k
OTE
+ Equity + Bonus
1001+ employees
Company mission
To make mental healthcare work for everyone.
Role
Who you are
- 10+ years of related professional experience with 3+ years focused in marketing analytics
- 3+ years of experience managing and developing high-performing teams
- A Bachelor’s degree in Statistics, Mathematics, Computer Science, Data Science, or related technical field with strong quantitative foundation
- Deep expertise in digital marketing metrics (CAC, LTV, attribution models, incrementality, funnel optimization) and experience working with paid marketing channels (Google, Meta, programmatic, affiliates, etc.)
- Advanced proficiency with modern data stacks (i.e. dbt, Airflow, SQL, etc.) and data visualization tools (i.e. Looker, Tableau, Hex, etc.)
- Strong experience working directly on A/B testing, including experiment design, deployment, dashboarding, results interpretation, and goal setting
- Experience setting up Multi-Touch Attribution solutions
- Experience building processes around data standardization, goaling and reporting
- A proven ability to connect analytics insights to business strategy, using effective communication to aid storytelling, influence executive-level stakeholders, and guide decisions that drive revenue and growth
Desirable
- Experience within a fast-paced, marketplace-focused, high-growth startup environment with the ability to handle dynamic analytical priorities
- Proficiency with Python/R (or similar programing tools) for analytics and scripting
- Experience leveraging AI and emerging technical tools for marketing analytics
What the job involves
- We are looking for a Director of Marketing Analytics to lead the strategy, execution, and evolution of marketing analytics at Rula
- Reporting to the VP of Analytics, you will partner closely with Marketing, Finance, and Product teams to drive efficient, scalable acquisition and retention strategies through data
- This is a new high-impact leadership role where you’ll define how we measure marketing performance, allocate spend, and unlock growth opportunities across paid and organic channels
- Leading a small team of data scientists, you will draw from your vast analytics toolkit to translate broad questions into actionable research and discovery plans, perform proactive data exploration to identify critical insights, design and scale A/B testing frameworks to improve funnel performance and channel effectiveness, and communicate results in a clear and compelling manner
- You will act as a thought partner to the Chief Marketing Officer as well as their direct reports and their teams, to help them make the best strategic and operational decisions to help Rula drive profitable growth
Our take
More than half of adults in the US will be diagnosed with a mental illness during their lifetime, and yet inaccessibility of treatment remains a huge problem. That’s what Rula aims to solve, with its platform that matches users to therapists that are covered by their insurance.
The company, formerly known as Path, is partnered with a number of major health insurers, including United Healthcare and Anthem, making it an accessible service for millions of Americans. It allows users to browse therapists almost instantly, with just a short questionnaire to fill in before their matches are shown.
Though the market for tech-enabled mental health provision is rather overstuffed, with giants like BetterHelp as well as newer competitors, Rula's partnerships with insurers set it apart. The business has been steadily growing, and significantly bolstered its executive team in 2023. It also rebranded to emphasise its vision to improve not only access to mental health care, but also clinical outcomes.
Freddie
Company Specialist at Welcome to the Jungle
Insights
73% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Jan 2022
$88m
SERIES B
Apr 2021
$17.5m
SERIES A
Total funding: $110.9m
Company benefits
- The ability to work remotely from any location in the US
- Pay and benefits that aren’t geo-locked
- Two company-wide shut-down weeks a year for self-care
- Access to 401(k) personal retirement plan
- Paid parental leave to support you and your family
- Medical, dental, and vision employer insurance plans
- Employee Assistance Programs (EAP) through our insurance
- The equipment you need for your home office
Company HQ
Los Angeles, CA
Leadership
Josh Bruno
(CEO & Co-Founder)Formerly the founder and CEO of Hometeam, they have also worked as a Software Engineer at both Yahoo! and Silicon Laboratories, a Venture Investor at Bain Capital Ventures, and an Associate Consultant at Bain & Company.
Gabe Diop
(Co-Founder)Previously a Sales Solution Specialist at Linkedin, before becoming Head of Sales at FEAT Socks. They have also worked in Business Development at Catalant Technologies and in Partnerships at Spruce Health.
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