Senior Director of Product Marketing, Alation
$217.1-293.1k
Office located in Redwood City, CA
Enterprise data intelligence solutions
Posted today
Enterprise data intelligence solutions
501-1000 employees
Posted today
$217.1-293.1k
Office located in Redwood City, CA
501-1000 employees
Company mission
To help businesses and institutions to get better value from their data, improving outreach and profit by combining human potential with modern data intelligence.
Role
Who you are
- 10+ years of progressive experience in B2B SaaS, including 5+ years leading high-performing Product Marketing teams—ideally in enterprise and/or data-focused technology environments
- Proven ability to craft compelling positioning and messaging for multi-product platforms, driving clarity and excitement across both technical and business audiences
- Skilled at orchestrating and supporting multiple, high-impact product launches each quarter in fast-moving, cross-functional environments
- Exceptional storytelling and communication skills, with a track record of aligning stakeholders and driving momentum at all levels of the organization
- Strong cross-functional partner, with deep experience working closely with Product, Sales, Enablement, and Customer Marketing to bring go-to-market strategies to life
- Metrics-minded and impact-driven; consistently uses data to refine strategy and demonstrate the business value of marketing programs
- An empathetic and inspiring leader, passionate about mentoring teams, fostering growth, and building a strong culture of ownership, creativity, and collaboration
What the job involves
- We are seeking a Senior Director of Product Marketing to lead our product positioning and messaging, pricing and packaging strategy, and enable revenue growth across product lines.
- Reporting directly to the Chief Marketing and Strategy Officer, you will partner cross-functionally with Product, Sales, and Customer Success to translate product capabilities into customer value and market success
- As a key member of the Marketing Leadership Team, you will play a strategic and hands-on role in shaping Alation’s market presence, category leadership, and customer engagement.
- One more thing...We work in a hybrid model—you’ll join us in our Redwood City office to collaborate, connect, and enjoy a team atmosphere!
- Lead Product Marketing Strategy: Define and execute differentiated positioning, compelling messaging, and strategic narratives for Alation’s products and platform
- Drive Product Launch Execution: Own and orchestrate product launches, working with Product, Sales, and Enablement to bring new innovations to market effectively
- Market and Customer Insight: Champion deep understanding of buyers, customer personas, and competitive landscape to inform positioning, analyst relations and sales strategy
- Analyst Relations Leadership: Manage relationships with key industry analysts (e.g., Gartner, Forrester, IDC) to shape perception, influence reports, and position Alation as a category leader
- Sales Enablement: Equip Sales and Customer Success teams with powerful content, tools, and training to accelerate deal velocity and improve win rates
- Partner with Product: Collaborate closely with Product Management to shape roadmap narratives and ensure market needs are reflected in future innovation
- Thought Leadership & Evangelism: Develop industry thought leadership content and partner with executives to establish Alation as a category-defining leader
Our take
While companies continue to gather huge volumes of data on customer behavior, efforts in leveraging said data are often hindered by data access and interpretation, which ultimately leads to incomplete datasets.
Alation is a machine learning powered data catalog. It pulls together all a company’s key data from popular sources like Oracle, Spark and Tableau, and presents it on its platform. This means that users can search for multiple strands of data on just one API. Its services include data governance, digital transformation, and data discovery.
With both the data catalog and data analytics market growing rapidly at a 25% annual growth rate, Alation finds itself in a very strong position having shown triple digit growth for four years running. The platform is used for diverse purposes by Pfizer, FinnAir, Pepsico, Salesforce, American Express and BMW.
It’s this range of applicability, from weather-induced flight delay prediction to rare disease identification, that has led to investments resulting in a valuation of $1.7B. Though it's not the only company of its ilk on the market, with the likes of Informatica, Aginity and Alteryx all competing, Alation’s rapid year-on-year growth, solid investment from the likes of Japanese data communications leader NTT DOCOMO and an elite customer base bodes well for the company's future.
Freddie
Company Specialist at Welcome to the Jungle
Insights
4% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Nov 2022
$123m
SERIES E
Jun 2021
$110m
SERIES D
Total funding: $315m
Company benefits
- Health and Wellness: health insurance; dental insurance; vision insurance; life insurance; short-term disability; long-term disability; wellness program; FSA account; HSA account; fitness subsidies
- Vacation and Time Off: paid vacation; paid holidays; personal/sick days; maternity leave; leave of absence
- Financial and Retirement: 401(k); company equity; performance bonus
- Professional Development: promote from within; lunch and learns
- Office Life: flexible work hours; remote work opportunities; commuter benefits program; casual dress; happy hours; snacks; some meals provided; company outings
Company HQ
Redwood Shores, Redwood City, CA
Leadership
Satyen Sangani
(CEO)Having studied at Columbia, they worked at Morgan Stanley, Texas Pacific Group, and Andale, before an MSc at Oxford. They then worked as a VP at Oracle for over 9 years prior to co-founding Alation in July 2012.
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