Trade Marketing Manager, WHOOP
DACH
Wearable health and fitness devices
Open for applications
Wearable health and fitness devices
1001+ employees
Open for applications
1001+ employees
Company mission
To unlock human performance and Healthspan.
Role
Who you are
- This role requires a proven track record in managing high-value accounts, fostering strong relationships, and delivering on targets
- Experience in delivering cohesive marketing strategies to drive sell-through in retail and via distribution partners, to support the growth of WHOOP’s regional brand presence
- This position is ideal for someone who thrives on both strategic planning and hands-on execution, with a strong grasp of regional market trends and customer preferences, ready to make a lasting impact in a fast-growing, dynamic market
- Fluent in both German and English, with exceptional written and verbal communication. Additional languages are a bonus - please reference them in your application
- 5+ years of experience in trade marketing, brand marketing, or retail marketing, ideally within the healthtech, consumer electronics, or premium consumer goods space
- Experience with distributor and third party retail partner relationships in the DACH region, including support for in-store activations and events
- Deep understanding of the DACH region with proven experience adapting marketing strategies to local market dynamics and consumer behaviors
- Proven ability to execute high-quality omni-channel campaigns across in-store and online activations
- Ability to manage multiple priorities in a fast-paced environment and make data-driven decisions
- Strong cross-functional and geographical collaboration skills as well as excellent communication, negotiation, and relationship-building with key stakeholders
- Willingness to travel (25%), across the DACH region, Europe and visits to WHOOP HQ in Boston, MA
What the job involves
- We are seeking an experienced Trade Marketing Manager to drive and scale WHOOP’s retail marketing initiatives in third party retail across the DACH region
- Reporting to the EU Trade Marketing Manager, this role is pivotal in shaping WHOOP’s physical and digital retail footprint
- You’ll lead the planning, design, execution, and performance analysis of in-store and online marketing initiatives, ensuring a seamless and impactful brand experience across all retail channels
- You will work cross-functionally with teams such as Sales, Brand Marketing, Visual Merchandising, Creative and Apparel & Accessories to develop impactful campaigns, equip partners with the right tools, and ensure that WHOOP is effectively represented in all trade channels
- Develop and execute omnichannel trade marketing plans to drive awareness, acquisition, and engagement through retail and distribution channels in DACH
- Localise global marketing initiatives and assets to align with regional market trends, cultural nuances, and retail partner needs, ensuring brand consistency across all touchpoints
- Work alongside retailer marketing & commercial teams to enhance WHOOP brand positioning across the DACH region
- Brief, create and deploy effective point-of-sale (POS) materials, in-store displays, ATL and digital activation across social, CRM and online platforms
- Develop and manage training initiatives for retail associates to boost product knowledge and customer engagement
- Use data to analysis campaign performance and optimise for future success
- Plan and execute trade and retail events—including partner activations, experiential pop-ups and trade initiatives to enhance brand visibility, drive sell-through, and support product launches across the region
- Monitor account and activity performance, leveraging sales and market insights to inform trade marketing strategies, optimize partner pipelines, and maximize ROI across omni-channel efforts
- Manage budgets and external vendors to ensure efficient and high-quality execution of marketing campaigns and activations
- Work with EU Trade Marketing Manager to assess European market trends, competitor positioning, pricing trends, and customer needs to deliver actionable insights that shape retailer pipelines and marketing strategies
- Partner with Sales, Brand Marketing, Visual Merchandising, and Creative teams to build and deliver integrated campaigns, promotional plans, and training initiatives that elevate WHOOP’s in-store and digital presence
- Build and maintain strong relationships with regional cluster to drive alignment across operations, marketing, product, and finance and ultimate commercial success
Our take
WHOOP develops wearable health-tracking devices designed to help athletes optimise their performance. Its technology continuously monitors recovery, sleep, and training hours to fine-tune both individual and team performance. Unlike competitors that primarily track exercise data, WHOOP's holistic approach includes metrics like heart rate variability, which can influence more effective and healthier exercise routines.
By focusing on a subscription model that includes the cost of the physical device, WHOOP differentiates itself from competitors that charge a higher one-time fee for their products. This model provides ongoing value and encourages users to stay engaged with their health data.
WHOOP's comprehensive monitoring of strain and recovery has given it a competitive edge, even as other brands like Fitbit have incorporated similar features. Beyond sports performance, WHOOP has conducted extensive research on predicting premature births, aiming to integrate these findings into their app. This commitment to broader health applications demonstrates WHOOP's dedication to advancing wearable health technology.
Steph
Company Specialist at Welcome to the Jungle
Insights
1% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Aug 2021
$200m
SERIES F
Oct 2020
$100m
SERIES E
Total funding: $404.8m
Company benefits
- Flexible Vacation: WHOOP has a flexible vacation policy that allows you to unwind, laptop-free, when you need it most.
- Focus on Family: We offer 18 weeks paid parental leave, plus an additional 2 weeks to gradually return to work.
- Get Invested: In addition to a competitive base salary and 401k, you're eligible to receive stock options to share in the future of WHOOP.
- WHOOP +1: Everyone on the team gets a complimentary WHOOP membership—plus another membership to share with a loved one.
- Health Matters: Our competitive benefits package covers medical, dental, and vision, in addition to mental health services, life and disability insurance, and more.
- Find Your Fit: Full-time employees get $500 a year to spend on wellness in whatever way they see fit, from fitness classes and memberships, to recovery services.
- It Pays to Sleep: Our Sleep Performance Program incentivizes employees to get more sleep. Log an average sleep performance of 85% or higher for the month and get a $100 bonus.
- Location, Location, Location: You can’t beat the views from the rooftop of One Kenmore Square. Feel inspired daily as you work, enjoy free snacks and coffee, and collaborate in the heart of Boston.
Company HQ
West Fens, Boston, MA
Leadership
Will Ahmed
(Founder & CEO)After graduating from Harvard with a Bachelor of Arts in Government and Economics, Will went on to hold Summer Analyst roles at Allen & Company and Lindsay Goldberg before founding WHOOP in 2012.
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