General Manager of 125M+ MAU Gen-Z Social App, Mode Mobile
+ Equity plan
User rewarding software solution
Be an early applicant
User rewarding software solution
21-100 employees
Be an early applicant
+ Equity plan
21-100 employees
Company mission
To enable budget-conscious consumers to earn additional income from their everyday habits.
Role
Who you are
- We’re seeking a leader who combines product instinct, growth expertise, and startup scrappiness, someone ready to run this App as its own high-impact business within Mode
- The ideal candidate brings a strong product management background, proven experience running high-growth social mobile apps, and the ability to balance creative experimentation with data-driven decision-making
- You’re as comfortable defining the strategy as you are jumping in to solve tactical challenges, capable of running the whole show
- 5+ years in Head of Product, CEO, or GM roles and 8+ years of leadership experience in product and growth, within consumer apps or social platforms
- Demonstrated success managing a mobile app P&L and driving user growth
- Built or scaled viral consumer apps (e.g., social, messaging) to serve millions of users
- Deep empathy for users and communities; you understand online social dynamics
- Strong analytical instincts, you care about retention curves and funnel drop-offs
- Excellent communicator with strong product judgment and business acumen
- Calm under ambiguity; thrives in an environment where speed and clarity both matter
What the job involves
- The GM will be responsible for shaping and executing a product strategy that deepens user engagement and unlocks new revenue streams
- This includes strengthening subscriptions, scaling the newly launched ad monetization program, and expanding the app’s user base globally
- The General Manager (GM) will lead Mode’s newly acquired Gen-Z social app’s business unit, overseeing strategy, product, growth, and operations to drive sustainable scale
- This is a hands-on leadership role that blends strategic vision with day-to-day execution and deep product intuition
- Reporting directly to the CEO, the GM will own the entire social app’s business, from product roadmap and user experience to monetization and growth
- This includes optimizing subscriptions, scaling ad revenue, and day-to-day leadership of a remote team
- Own the end-to-end P&L and growth of the Gen-Z social app’s business unit, ensuring balance between user growth, retention, and monetization
- Develop and execute the Gen-Z social app’s business unit strategy aligned to Mode’s overall portfolio objectives and North Star revenue and profit goals
- Set the product vision, roadmap, and execution rhythm to grow daily active users, retention, and monetization
- Run bold monetization experiments, design, test, and optimize new subscription and paywall models, while scaling ad monetization to unlock new revenue streams
- Lead and scale a small but powerful cross-functional team (engineering, community, design, UA, and monetization)
- Turn data and instinct into fast product cycles (build, test, measure, repeat)
- Collaborate with Mode’s shared teams in Growth, Data, and Product to unlock portfolio-wide learnings
- Champion a culture of experimentation, trust, and accountability while keeping the app’s community safe and thriving
- Establish a clear operating rhythm, weekly metrics and monthly business reviews, and quarterly strategy checkpoints
- Serve as the primary interface between the App and Mode’s Executive Team, ensuring transparency on progress, challenges, and resourcing needs
- Recruit and retain top talent; ensure role clarity, measurable outcomes, and professional development
- Maintain the Gen-Z social app’s brand authenticity and trust while embedding Mode’s values
- Uphold compliance with privacy, child safety, and community moderation standards
- Success in This Role Means:
- Active user growth with improved engagement and retention
- Meeting or exceeding growth goals (revenues, profits, etc.) over the current baseline
- A cohesive team operating like a startup inside Mode
- Healthy community experience and improved trust and safety metrics
Our take
Mode Mobile delivers a pioneering approach to gamification in its flagship product, Mode Earn Phone, as well as its rewards-based Mode Earn App. Customers can acquire this smartphone at a budget-friendly price point, allowing them to utilize it as they would any other mobile device while also offering the potential to earn upwards of $1,000 annually through various interactive methods.
In a digital environment increasingly saturated with gamified applications, Mode Mobile has set itself apart by applying this concept to an entire mobile device. Since its inception in 2020, the company has rapidly attracted a substantial user base, numbering in the millions. The trajectory of its user base growth is closely watched, as it presents a groundbreaking shift in the way mobile devices are used and valued.
While Mode Mobile's strategy may raise eyebrows due to its potential to further increase mobile device usage and data entry, proponents argue that given the extensive time users spend on their devices and the wealth of data generated, it's a logical step to leverage these activities for financial gain. With a strong start, Mode Mobile can gear up to expand its team and introduce additional products, setting sights on disrupting the entire mobile market.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-26% employee growth in 12 months
Company
Funding (1 round)
May 2025
$1m
EARLY VC
Total funding: $1m
Company benefits
- We are a 100% remote-first, global company
- We offer generous perks & benefits to team members
- Participation in the Company's equity and token plan (for full-time team members)
- We provide individual bonuses in accordance with our Company Bonus Program
- Work with energetic, passionate, and results-driven people
- Celebrate team members' personal & work milestones
- Remote social activities, including virtual coffee buddies
- Bonus.ly - we use Bonusly as a way to recognize and reward team members for their hard work and commitment
- Weekly Wednesday Get Stuff Done Days (No Meetings)
- Open PTO and generous Company Holidays (for full-time team members)
- 10 annual Wellness Fridays
Company HQ
Near North, Chicago, IL
Leadership
Dan Novaes
(Co-Founder & CEO)Co-founded and was CEO of app solutions company MobileX Labs, as well as Nativ Mobile, a mobile app and game builder that powers the Mobile Earn Rewards app. Contributor to Forbes, Inc., and Entrepreneur Media.
Kiran Panesar
(Co-Founder & CTO)Product & Engineering Specialist. Co-founded MobileX Labs and Native Mobile with Dan Novaes.
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