Content & Organic Growth Manager, Harbinger Motors

• 4–7 years in content marketing, editorial, copywriting, SEO, or organic growth in B2B technology or another complex-product category
• An excellent writing and editing portfolio showing clarity, range, and the ability to explain technical subjects
• Hands-on experience with keyword/topic research, content briefs, on-page SEO, internal linking, and performance reporting
• Working understanding of technical SEO and the ability to partner effectively with web developers or specialists
• Practical familiarity with AEO/GEO and AI-search measurement — curiosity and discipline matter more than a mature playbook
• Fluency with tools such as Google Search Console, GA4, Ahrefs, Semrush, Screaming Frog, a CMS, and emerging AI-visibility platforms
• Fluency using modern AI tools for research, drafting, and repurposing
• Based in or able to relocate to the Garden Grove, CA area for on-site work

Desirable

• As Content & Organic Growth Manager, you'll own the editorial strategy and also do the work
• Reporting to the Senior Marketing Manager, you'll define the content strategy and roadmap, interview subject-matter experts, write and edit high-quality copy, own traditional SEO, pioneer our approach to answer-engine and generative-engine optimization (AEO/GEO), and measure the contribution to qualified demand and pipeline
• You'll use AI to move fast without ever compromising our quality bar. This is a hands-on builder role for someone who is equal parts writer, strategist, and SEO/GEO operator
• Content strategy & roadmap: Build an editorial roadmap based on customer questions, product priorities, search demand, category narratives, sales insight, and business goals
• Writing & editing: Create clear, differentiated content across web pages, articles, case studies, guides, email, executive thought leadership, sales materials, social copy, ads, and video scripts
• Subject-matter development: Interview customers, executives, engineers, product, and sales; turn technical knowledge into credible, useful stories
• SEO strategy & execution: Own keyword and topic research, search intent, content briefs, on-page optimization, internal linking, content refreshes, and metadata for medium-duty EV, fleet electrification, TCO, and incentive terms
• Technical SEO partnership: Work with Web, Engineering, and agencies on crawlability, indexation, page performance, schema and structured data, redirects, canonicalization, and sitemaps
• AEO / GEO: Develop a practical approach to visibility in AI-powered search and answer engines (ChatGPT, Perplexity, Google AI Overviews) — citation-worthy content, entity clarity, structured facts, expert sourcing, third-party authority, and ongoing query monitoring
• Content operations & governance: Own the calendar, briefs, workflow, approvals, CMS publishing, quality standards, content inventory, and selective use of contractors or agencies
• Creative & community: Partner with our in-house photographer, videographer, and motion-graphics team to turn stories into visual content, and own day-to-day social and community management
• AI-assisted workflows: Use AI for research, drafting, and repurposing at scale while maintaining original thinking, factual accuracy, brand voice, and human editorial judgment
• Distribution & repurposing: Partner with Growth, Product Marketing, Comms, Lifecycle, Sales, and Partnerships to extend each asset across channels and audiences
• Story & messaging: Ladder all content to Harbinger's positioning — 'Familiar Form. Revolutionary Foundation.' — and reinforce our perceptions in the market
• Measurement: Report on qualified organic traffic, non-brand visibility, AI citations/share of voice, conversions, and content-assisted pipeline; use findings to improve the roadmap
• What success looks like in the first 12 months:
• A documented content and organic-growth strategy tied to priority audiences, product themes, and measurable business outcomes
• A consistent publishing cadence with stronger quality, clearer differentiation, and faster reuse across channels
• Improved non-brand visibility and qualified organic traffic for priority topics, plus an initial AI-search (GEO) baseline and improvement plan
• A repeatable subject-matter-expert workflow that produces credible customer, technical, and category content
• Clear reporting connecting content and organic discovery to conversions, influenced pipeline, and sales usage