Head of Marketing, Tabs
$170-210k
+ Equity Options
4-5 days a week in office (Manhattan, NY)
AI-powered accounts receivable software
Open for applications
AI-powered accounts receivable software
21-100 employees
Open for applications
$170-210k
+ Equity Options
4-5 days a week in office (Manhattan, NY)
21-100 employees
Company mission
To save our partners time and collect faster.
Role
Who you are
- 10+ years of B2B marketing experience, with a strong background in performance marketing, demand generation, and growth marketing within SaaS startups. Proven track record of driving pipeline, revenue, and customer growth
- A data-driven marketer who can analyze metrics, develop insights, and adapt quickly to optimize performance and ROI
- Strong experience in fintech or similar verticals, with a deep understanding of the office of the CFO, revenue operations, and familiarity with ERPs (e.g., QuickBooks, NetSuite)
- Proven ability to build and scale marketing teams, create scalable processes, and drive cross-functional collaboration
- A strategic thinker with hands-on execution skills and an entrepreneurial mindset
- Exceptional communication and storytelling skills, with the ability to translate complex concepts into compelling narratives
- Proven track record of hitting and exceeding targets, including MQL, SQL, pipeline generation, and revenue growth
What the job involves
- Tabs is seeking an experienced VP of Marketing to drive and lead our marketing strategy with a focus on B2B performance marketing
- You’ll be responsible for shaping and executing campaigns that drive customer acquisition, engagement, and revenue growth
- Your leadership will be instrumental in positioning Tabs as the leading AI-driven Revenue Automation Platform, fostering our brand presence, and ensuring a seamless journey from prospect to loyal advocate
- As the head of the marketing team, you’ll collaborate closely with Sales, Product, and Customer Success to align marketing strategies with our business goals and deliver tangible results
- Own Marketing Strategy and Execution: Develop and lead a comprehensive B2B marketing strategy focused on demand generation, lead nurturing, and driving revenue growth. Utilize data-driven insights to optimize performance marketing campaigns across channels, including digital, content, ABM, email, and social media
- Build and Scale the Marketing Team: Establish a high-performing team and build scalable processes to support growth, from inbound marketing and SEO to paid advertising and customer advocacy programs. Hire, mentor, and develop marketing talent to drive success across all facets of the marketing function
- Drive Cross-Functional Alignment: Partner closely with Sales, Customer Success, Product, and Engineering to ensure alignment on messaging, positioning, and customer experience. Develop go-to-market strategies for new product features and customer segments, driving integrated campaigns that support pipeline generation and revenue growth
- Lead Performance Marketing and Analytics: Develop and implement performance marketing strategies, utilizing analytics to monitor campaign effectiveness, optimize lead funnels, and drive ROI. Own key KPIs like MQL to SQL conversion rates, cost per lead, customer acquisition cost (CAC), and customer lifetime value (CLTV)
- Enhance Brand Positioning and Thought Leadership: Elevate Tabs’ brand through compelling storytelling, thought leadership, and consistent messaging. Create high-impact content and events that resonate with our target audience, position Tabs as a category leader, and drive market awareness
- Drive Product Marketing and Enablement: Develop a deep understanding of our product, customer segments, and competitive landscape. Collaborate with Product and Sales to build compelling narratives, messaging frameworks, sales enablement materials, and positioning that differentiate Tabs in the market
- Customer Insights and Growth: Continuously gather and leverage customer insights to inform marketing strategies, improve product-market fit, and drive customer loyalty and expansion. Work closely with Customer Success to cultivate case studies, testimonials, and references that support upsell and cross-sell opportunities
Our take
Despite the rise of automation within businesses, a massive amount of finance work is still done manually. Tabs believes that this workload needs to be moved to modern, automated software, so it provides a platform that does just that.
Tabs' AI-powered accounts receivable platform empowers B2B businesses to optimize their AR processes, saving them time, improving cash flow and reducing the rate of billing errors. The platform is able to do this because its AI is capable of reading and understanding commercial contracts, which until now required the eye of an experienced finance professional.
The company already boasts a number of clients such as Pelago, Findigs and Volta. A 2024 influx of funding sets Tabs up for further development and growth, and cements it as one to watch.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
Company
Funding (last 2 of 3 rounds)
Oct 2024
$25m
SERIES A
Apr 2024
$7m
SEED
Total funding: $37m
Company HQ
Flatiron District, New York, NY
Leadership
Ali Hussain
(CEO)Former COO at Latch. Was a Management Consultant for The Boston Consulting Group, worked in New Product Initiatives at Google, and was a Staffer at the US Congress.
Rebecca Schwartz
(Head of GTM)Was an Operator in Residence at Primary Venture Partners. Interened in MBA Business Development at RapidSOS, and was a Senior Business Development Manager at GLG (Gerson Lehrman Group).
Deepak Bapat
(CTO)Former Head of Engineering at Structure Financial. Spent 6 years at Latch, ultimately as Director of Software Engineering, and was also a Software Engineer at Yext.
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