Senior Field Marketing Manager, Yubico
West
$145-165k
More information about location
Secure two-factor authentication products
Be an early applicant
Secure two-factor authentication products
501-1000 employees
Be an early applicant
$145-165k
More information about location
501-1000 employees
Company mission
To protect all internet citizens, making secure login easy and available to everyone.
Role
Who you are
- We are seeking an energetic and experienced Field Marketing Manager with 5+ years of proven expertise in building out B2B regional marketing strategies
- The ideal candidate will act as the fractional CMO of their region, holding the responsibility of a fully integrated field marketing plan aligned with the revenue goals of their region, with a focus on building high-quality net new pipeline and accelerating existing pipeline
- Bachelor's degree in Marketing, Business Administration, or related field
- Based on the West Coast in the US (preferably in or near the Bay Area for access to our Santa Clara office)
- 5+ years of experience in a B2B field marketing role (cybersecurity industry experience is a plus), plus an additional 1-3 years in event marketing or marketing generalist roles
- Self-starter who can work independently with the ability to execute flawlessly
- Strong attention to detail
- Thrives in a deadline-driven environment
- Strong interpersonal and collaboration skills
- Ability to travel along the West Coast 20-30% of the time
- Knowledge of Salesforce.com, Marketo, JIRA and WordPress systems is a plus
What the job involves
- Your primary objective is to move accounts through the sales pipeline and accelerate the sales cycle for prospects and customers through the execution of marketing programs
- Your efforts will successfully drive demand generation, brand awareness, and revenue growth within our target markets and help raise the bar for security for organizations globally
- Develop strategic field marketing plans for the West and partial Central teams, aligning with overall company goals, objectives, and rep quotas. Plans should focus on mid-to-bottom of the funnel activations, brand visibility, and in-region expansion
- Collaborate closely and regularly with the West and Central sales VPs and AEs on account planning, and tailor regional marketing plans to help sales meet their goals
- Plan and execute regional in-person activities including 3rd party trade shows, roundtables and unique experiences, ensuring effective pre-event, on-site, and post-event strategies
- Develop ABM programs alongside the campaigns team with a focus on pipeline acceleration within key accounts
- Track the effectiveness of regional marketing efforts by analyzing SFDC data and gathering qualitative feedback from the field in an effort to provide actionable insights for continuous improvement
- Work closely with members of the marketing team to develop or leverage compelling content, collateral, campaigns and sales tools to support field marketing activities
Our take
With cybersecurity breaches a costly and devastating threat to businesses and governments across the board, robust security solutions are an increasingly high priority. But passwords, the most common form of digital protection, are ill-equipped for preventing phishing attacks and other forms of cybercrime. Yubico is a leading provider of hardware authentication security keys, that add an additional layer of protection by verifying that a website or tool is being accessed from a specific device.
Yubico's hardware keys are some of the most popular on the market, offering a competitive solution to multi-factor authentication. Through its products, customers can secure the identities of their employees and users, and reduce both support costs and the number of support calls made.
With the global multi-factor authentication market forecast to keep rising from now into 2027, the company's leading global position is likely to see it net more clients. This is atop its already impressive list which includes Google, Microsoft, and the UK Government, with the opportunity to find great success off the back of its 2024 IPO and as the space evolves.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 3 rounds)
Jul 2020
$31m
LATE VC
Aug 2019
$25m
LATE VC
Total funding: $86.9m
Company benefits
- Retirement plan - We offer pension plans with employer contributions
- Wellness benefit - monthly reimbursements for wellness expenses in the US and Sweden
- Equity in the company - stock options or equivalent programs for our team so they can have a solid stake in Yubico’s success
- Learning & development - professional development stipend and mentorship program
- Global events - historically we’ve hosted an all-team event in a new location every year where we plan for upcoming quarters, set goals, and most importantly, host fun events to encourage team building outside of the workplace
- Parental leave - paid parental leave so you can take care of your new family
Company HQ
Downtown North, Palo Alto, CA
Leadership
Stina Ehrensvärd
(Chief Evangelist)Having studied at the Royal College of Art in Stockholm, Stina co-founded Cypak in 2001, where they served as VP of Marketing for 6 years. They then co-founded Yubico as CEO in May 2007.
Jakob Ehrensvärd
(CIO)Jakob started their career as a SVT Software Developer before spending 9 years as CEO of Systemkonsult. They left their role as CTO of Cypak in 2008, having founded Yubico with Stina.
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