Marketing Manager, Insider
DACH
Growth marketing management platform
Open for applications
Growth marketing management platform
1001+ employees
Open for applications
1001+ employees
Company mission
To help marketers deepen brand love with individualized customer experiences.
Role
Who you are
- If you're a self-starter with a passion for B2B marketing and want to shape the market presence of a unicorn SaaS company in one of our fastest-growing regions, this could be the opportunity of a lifetime
- Master’s degree in Business, Marketing, or a related field
- 5+ years of experience in B2B marketing, ideally within a SaaS business
- Strong leadership skills with experience in building and managing teams
- Deep understanding of the digital landscape
- Hands-on experience with marketing automation and CRM tools (e.g., HubSpot, Marketo, Eloqua, Pardot, Salesforce)
- Exceptional communication skills, both oral and written, with the ability to craft and pitch compelling marketing materials
- Creative problem-solving mindset with a sharp attention to detail
- Proven expertise in event planning and execution
- A positive, can-do attitude
What the job involves
- We are Insider, the world’s first Integrated Growth Management Platform that is loved by marketers crafting experiences for the world’s most renowned enterprise brands
- We help enterprise brands connect customer data across channels, predict future behaviour with AI and individualise experiences
- We’re expanding our Global Marketing Team and looking for a Marketing Manager, DACH!
- Join our dynamic marketing team across 28 countries, take the lead in marketing-driven growth, and build your own playground
- Develops and owns the marketing strategy and execution for DACH, collaborating closely with the global marketing team, local marketing specialists, and the sales team to increase awareness, drive engagement, generate leads, and support conversion
- Leads all local marketing activities, including demand generation, ABM, events, customer marketing, web, content, and PR
- Manages event marketing programs, organizing both Insider-hosted and industry events, overseeing everything from speaker recruitment to logistics
- Creates locally relevant assets to support sales and campaigns, such as case studies, whitepapers, and guides
- Works closely with sales to measure program performance and lead quality
Our take
There are many companies in the marketing industry claiming that they provide multichannel digital marketing tools. In most cases customer data sits in silos, thus those companies are unable to provide clients with multichannel tools that maximize their marketing ROI. Insider is setting out to change this by using AI to connect customer data across channels and systems, improving the customer engagement experience for its clients as well as their customers.
Unlike its larger competitors in this space such as Salesforce, Insider's AI-based technology is able to integrate data from a wide range of marketing channels both online and offline. This allows its clients to better coordinate marketing campaigns across different channels and make more acurate predictions about customer behaviour.
Insider counts over 1200+ leading brands among its clients, including L'Oreal, Virgin, Santander, Singapore Airlines, Samsung and IKEA and has enjoyed substantial funding rounds. The unicorn company has focused on accelerating its growth through strategic mergers and acquisitions (recently acquiring MindBehind) while expanding its partnerships.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
12% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Nov 2024
$500m
SERIES E
May 2023
$105m
GROWTH EQUITY VC
Total funding: $772.3m
Company benefits
- You’ll have access to Udemy’s business plan
- Paid Spotify account subscription
- You’ll have the opportunity to share your skills and even deliver trainings and workshops if you wish
- Work from home
- Cell phone coverage, internet access, and contribution toward your wellness
Company HQ
Soho, London, UK
Leadership
Arda Koterin
(Chief Customer Officer)Studied Economics and Management at The London School of Economics and Political Science (LSE). Previously Account Representative at Procter & Gamble and Marketing Associate at Colgate Palmolive.
Hande Cilingir
(CEO)Studied Economics & Management at London School of Economics and Political Science. Previously Europe Region Director at Torlin Chemicals and Marketing Manager at Starmall.
Mehmet Sinan Toktay
(CTO)Studied Computer Engineering at Istanbul Technical University. Previously Oracle Technical Consultant at Natica IT Consulting.
Muharrem Derinkök
(CPO)Previously Business Intelligence Analyst at Turkcell, VHDL Developer at Techneon, and Research and Development Project Engineer at Eclipse Information Technologies.
Okan Yedibela
(Senior Software Architect)Studied Computer Programming at Kadir Has University, and then became a PHP Developer at Rocket Internet Turkey & MENA.
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