Partnerships Marketing Manager, Aviron
Plus annual discretionary bonus and stock options
Interactive, gamified rowing machine
Job no longer available
Interactive, gamified rowing machine
21-100 employees
Job no longer available
Plus annual discretionary bonus and stock options
21-100 employees
Company mission
To use the psychology and design that video games utilize to make workouts habit-forming, confidence building, immersive and ultimately fun.
Role
Who you are
- Aviron is seeking an experienced and strategic self starter to join our high-performing team as the Partnerships expert on the block
- Experience: Minimum 3 years in influencer marketing, demonstrating the ability to identify and engage influencers of various sizes, and proven success in activating influencer partnerships to improve revenue
- Educational Background: Bachelor's degree in business, marketing, or a related field
- Project Management: Ability to manage multiple detail-oriented assignments while keeping sight of overarching objectives
- Affiliate Program Expertise: Prior experience building, implementing, and scaling B2C affiliate programs. Familiarity with platforms like Upfluence, ShareASale, and Aspire is preferred
- Platform Proficiency: Expertise on Instagram is essential, with some experience on YouTube. TikTok is considered a plus
- Data-Driven Approach: Analytical mindset with expertise in marketing tools like Excel, GA4 and a knack for defining goals and tracking performance
- Leadership: Strong leadership, strategic thinking, and critical decision-making skills to expand the scope of the position's responsibilities
- Communication: Exceptional written and verbal communication skills for both internal and external stakeholders, including creators, agencies, and managers
- Entrepreneurial Mindset: High accountability and ownership with attention to excellence. Desire to work in a high-growth and fast-moving company with high expectations
- Tech start-up experience is preferred
What the job involves
- About the Role:
- As part of the Marketing team, you will play a crucial role in expanding our brand presence and customer base through influencer, affiliate and strategic partnerships, with a primary focus of building partnerships with non-traditional influencers i.e. experts and creators - on Instagram and YouTube
- Reporting directly to the CMO/cofounder, you will be tasked with overseeing our existing affiliate channel partnerships, while building the targeting strategy, recruiting and onboarding new influencers across primarily Instagram and Youtube, from the ground up
- You will also be supporting the CMO in building strategic partnerships
- Responsibilities:
- Influencer Engagement
- Support the CMO and Head of Growth with developing the GTM partnership strategy and planning on a quarterly basis
- Build repeatable, scalable processes for prospecting and recruiting influencers; using creative techniques driven by previous experience
- Build targeting strategy and lists, recruit new partners, affiliates, and influencers across primarily Instagram and YouTube
- Build and nurture strong relationships with existing partners, providing them with the necessary resources, support, and guidance to maximize their performance
- Oversee and guide the Affiliate Manager’s efforts across the current influencer marketing platform, Shareasale
- Develop compensation structures to optimize the ROI of affiliates; get creative in developing programs and incentives to win and incent affiliates
- Monitor and analyze affiliate and influencer performance, track key metrics against goals, and provide regular reports to optimize ROI
- Perform competitive analysis and find opportunities and stay current on the latest news and trends across the industry
- Collaborate with the Creative team when needed to create engaging affiliate and influencer materials, fact sheets, landing pages, and emails
- Support the CMO across the strategic partnership process including research, planning, and onboarding
Our take
The fitness industry is worth billions, and at-home fitness represents a growing portion of this lucrative market. With the growing popularity of at-home machines, Aviron delivers its take on connected workouts with an interactive, gamified rowing machine.
Staying motivated is key to building a workout habit, but many individuals struggle with this aspect when they are exercising at home. Aviron combats this with a multitude of interactive experiences from coaching sessions to streaming options, single-player games and peer to peer challenge modes. Created by game developers, it focuses on making and keeping the workout exciting through its multi layered fun-creating features.
With the huge growth in the industry and good funding at its back, Aviron has been expanding to meet at-home fitness demands, whilst competing with the likes of Peloton. It hopes that its unique, game-central approach will help it stand out in the market, as it looks to expand its already large range of entertainment features.
Steph
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 3 rounds)
Feb 2022
$18.5m
EARLY VC
Aug 2021
$4.5m
EARLY VC
Total funding: $23.2m
Company benefits
- Health benefits
- Top of the line equipment
- Remote work
- Education allowance
Company HQ
Golden Mile, Toronto, ON
Leadership
Andy Hoang
(CEO)Spent 5 years at i3 International, in positions such as National and Regional Sales Manager, Director of Corporate Development and Strategy, and COO.
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