Head of Social, ID.me
$169.1-236k
Salary dependent on location
5 days a week in office
Digital identity verification platform
Be an early applicant
Digital identity verification platform
1001+ employees
Be an early applicant
$169.1-236k
Salary dependent on location
5 days a week in office
1001+ employees
Company mission
To make the world a more trusted place by delivering the highest level of security with the least amount of friction at the lowest possible cost.
Role
Who you are
- 8+ years of social media marketing experience, with at least 3 years in a leadership or head-of-function role
- Proven track record of building and scaling social media programs at a high-growth tech company, ideally in a trust-sensitive category (fintech, healthcare, government tech, cybersecurity, or identity)
- Strong grasp of both B2C and B2B social strategies — ID.me serves individuals and enterprises simultaneously
- Exceptional writing and editorial judgment; ability to translate technical or policy content into compelling, accessible social copy
- Experience managing and growing a team; strong coach and collaborator
- Data-driven mindset with hands-on experience in social analytics tools (Sprout Social, Hootsuite, Brandwatch, or similar)
- Comfort operating in a fast-moving environment where news cycles, policy changes, or government announcements require rapid response
What the job involves
- We're looking for a Head of Social Media Marketing to define and lead ID.me's social presence across all channels
- This is a senior, highly visible role that sits within the Marketing organization and reports to our head of Brand marketing
- You'll own the strategy, content, and community that shapes how 150M+ users and millions of prospective ones understand and trust ID.me
- Develop and own the multi-channel social media strategy across LinkedIn, X/Twitter, Instagram, Facebook, YouTube, and emerging platforms
- Define channel-specific goals, KPIs, and reporting cadences that connect social performance to business outcomes (brand awareness, user growth, partner trust)
- Serve as the internal authority on social media platform trends, algorithm changes, and audience behavior
- Establish and steward ID.me's social brand voice
- Oversee an always-on content calendar that spans product updates, policy milestones, community spotlights, and cultural moments
- Partner with Creative, Product Marketing, and Communications teams to translate complex product, identity and security topics into social-first content
- Lead executive social strategy for the CEO and other senior leaders, helping them build thought leadership presence
- Build and manage an engaged community — particularly among groups ID.me has deep roots with, including military members, veterans, first responders, nurses, and teachers
- Develop playbooks for social listening, reputation management, and crisis response in a category where trust and public perception are paramount
- Oversee response strategies for user inquiries, advocacy moments, and sensitive topics that arise in comments and DMs
- Lead social strategy for major launches and campaigns — product features, partnerships, and policy announcements
- Partner with Demand Generation and Growth teams on paid social strategy and influencer/creator programs
- Drive awareness among B2B audiences (government IT leaders, healthcare administrators, enterprise security teams) alongside B2C consumer audiences
- Own social analytics infrastructure and reporting; translate data into actionable insights for leadership
- Establish A/B testing frameworks for content formats, posting cadences, and messaging angles
- Track and benchmark performance against competitors and industry standards
Our take
ID.me is a digital identity verification platform that simplifies how individuals prove and share their identity online. From identity proofing, authentication, and group affiliation verification, the company’s services are highly scalable, as organizations across all sectors benefit from the type of technology provided by ID.me.
While there are a number of identity verification platforms in the space, ID.me has secured a considerable market share. It's formed partnerships with 45 states, multiple federal agencies, and over 600 consumer brands, resulting in over 150M users.
The company has raised significant funding over the years. With its latest cash injection, the company has been focusing on expanding access to secure identity services and bolstering its defences against AI-driven fraud.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 15 rounds)
Sep 2025
$65m
SERIES E
Apr 2023
$132m
SERIES D
Total funding: $352.4m
Company benefits
- Company-Sponsored Medical, Dental, and Vision Plans for You and Your Family
- Paid Parental Leave
- Generous Paid Time Off
- 401K With Employer Matching
- Company-Sponsored Life Insurance
- Employee Equity Incentive Plan
- Remote Opportunities
- Multiple Lounge Areas and Game Room
- Numerous Mental Health Resources
Company HQ
Tysons, VA
Leadership
Blake Hall
(Co-Founder & CEO)Currently Blake is an Advisor at several companies, including AgentHero and Boomtown!
Salary benchmarks
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